Maximizing event fundraising success with Blackbaud friends asking friends™<br />
Housekeeping!<br /><ul><li>Please mute your phone while listening. Only unmute when laughing at my jokes
Please do not put the call on hold – hang up and call back to eliminate hold music playing during the session
Optimize Viewing the Event
Hit the F5 key to put the window into full-screen mode
Close all other applications
Increase your computer’s screen resolution</li></ul>Start Menu->Control Panel->Display<br />Settings Tab<br />Increase scr...
Questions along the way? <br />Please feel free to type your question into the Q&A chat box:<br />
Meet kristin<br /><ul><li>28 years old
Born and raised in Ann Arbor, Michigan
With Blackbaud for 4 years
Started fundraising at age 12</li></li></ul><li>Agenda<br />
Marketplace Size Projections – 2008 to 2014<br />
Why is everybody doing it? <br />Organizations and Participants <br />Provides opportunity for constituents to turn passio...
I want to support their efforts and help them reach their goal
Donor wants to honor loved ones and be recognized for their support</li></ul>It’s a win-win for you and the community you ...
What do these numbers have in common?<br />$1.3 billion raised<br />17 million participants<br />31 million donors <br />3...
1. EMPOWER participants to become successful fundraisers<br />2. Extend REACH with built-in, mobile ready social media too...
EMPOWER participants to become successful fundraisers<br />
Did you know…<br />
Signing Up<br />This is an opportunity to learn about your participants<br />Understand participants’ mission connection, ...
Personal E-mail Solicitation<br />Why it works?<br />They are asked by a friend<br />Message from a friend means high resp...
Online Challenges<br />
Best Practices: Empowering Participants<br />
Extend REACH with built-in, mobile ready social media tools<br />
Why does social media matter?<br />
Why does social media matter?<br />
Blackbaud Social Media Toolkit<br />Allows event participants to reach more people and share compelling messages<br />
Update facebook status from participant HQ<br />
You can even send a tweet!<br />
Mobile Ready Events<br />E-mail is most popular in US, representing more than 41% of mobile Internet time. That’s up from ...
Best Practices: Extending Reach<br />Online success requires an integrated strategy. Always including information about on...
MANAGE your events more efficiently<br />
Understanding Your Data<br />Helps with creation of fundraising goals.  Last year’s achievements become next year’s succes...
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FAF February 2011 webinar

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  • Participants who use online tools raise six times more than non-users: show headquarters Retention – multi-year participant raise two to three time more than new participants: show graph of statistic Average participant sends 27 emails: show numbers running from 1 to 27 ( or one person connecting to 27 friends?)1 in 4 FAF emails convert: Play off of previous slideFAF emails have a 90 percent greater open rate: Drop people off to compare to industry average!Average online gift size: $60
  • Blackbaud Friends Asking Friends automatically redirects mobile devices to the corresponding mobile pages to make it easy to donate anywhere:show view from smartphone or iPadGet social with Blackbaud Friends Asking Friends, the only online solution that allows participants to update friends, family, and colleagues on Facebook® and Twitter® from their fundraising headquarters; and visually tell their stories by uploading videos from YouTube® to their fundraising pages:demo this from HQParticipants who used Twitter raised more money and reached more donors than non-Twitter users, tripled their personal fundraising goals and raised nearly 10 times more online: show graph
  • Incredibly easy to duplicate and create new events: show the “copy event” functionality The reporting capabilities provide development staff the ability to oversee online and offline activities to understand participant behavior and create fundraising plans based on the level of engagement. Show the reporting and click through a popular one Access to corporate team and individual data increases your return on fundraising initiatives. Show from administrative perspective (and on front end from AHA?)Get insight on your web traffic and strengthen your marketing efforts with simple integration between Blackbaud Friends Asking Friends event sites, Google Analytics® web tracking software, and Google AdWords® advertisement platform. Show how this works
  • “No on 8” wedding registry1700 couples raising over $1 million online
  • FAF February 2011 webinar

    1. 1. Maximizing event fundraising success with Blackbaud friends asking friends™<br />
    2. 2. Housekeeping!<br /><ul><li>Please mute your phone while listening. Only unmute when laughing at my jokes
    3. 3. Please do not put the call on hold – hang up and call back to eliminate hold music playing during the session
    4. 4. Optimize Viewing the Event
    5. 5. Hit the F5 key to put the window into full-screen mode
    6. 6. Close all other applications
    7. 7. Increase your computer’s screen resolution</li></ul>Start Menu->Control Panel->Display<br />Settings Tab<br />Increase screen resolution by moving the slide all the way to the ‘More’ side (right)<br />Click Apply and OK<br />
    8. 8. Questions along the way? <br />Please feel free to type your question into the Q&A chat box:<br />
    9. 9. Meet kristin<br /><ul><li>28 years old
    10. 10. Born and raised in Ann Arbor, Michigan
    11. 11. With Blackbaud for 4 years
    12. 12. Started fundraising at age 12</li></li></ul><li>Agenda<br />
    13. 13. Marketplace Size Projections – 2008 to 2014<br />
    14. 14. Why is everybody doing it? <br />Organizations and Participants <br />Provides opportunity for constituents to turn passion into action<br />Moves constituents into the role of fundraiser & ambassadors for your organization<br />Diversifies traditional fundraising efforts, revenue stream<br />Donors <br /><ul><li>My friend asked for my help
    15. 15. I want to support their efforts and help them reach their goal
    16. 16. Donor wants to honor loved ones and be recognized for their support</li></ul>It’s a win-win for you and the community you serve <br />
    17. 17. What do these numbers have in common?<br />$1.3 billion raised<br />17 million participants<br />31 million donors <br />37,000 Events (and counting…)<br />Powered by <br />friends asking friends™<br />
    18. 18. 1. EMPOWER participants to become successful fundraisers<br />2. Extend REACH with built-in, mobile ready social media tools<br />3. MANAGE your events more efficiently<br />Key benefits of Friends asking friends<br />
    19. 19. EMPOWER participants to become successful fundraisers<br />
    20. 20. Did you know…<br />
    21. 21. Signing Up<br />This is an opportunity to learn about your participants<br />Understand participants’ mission connection, interests, and fundraising goals <br />Segment participants into groups depending on level of engagement and goals. Create communication plan accordingly<br />CAUTION: You’ll be tempted to ask lots of questions, but be courteous participants and don’t make the form too long<br />
    22. 22.
    23. 23. Personal E-mail Solicitation<br />Why it works?<br />They are asked by a friend<br />Message from a friend means high response rates<br />E-mail is easiest and least intimidating way to ask.<br />Quick link directing friends to personal page<br />
    24. 24. Online Challenges<br />
    25. 25.
    26. 26. Best Practices: Empowering Participants<br />
    27. 27. Extend REACH with built-in, mobile ready social media tools<br />
    28. 28. Why does social media matter?<br />
    29. 29. Why does social media matter?<br />
    30. 30. Blackbaud Social Media Toolkit<br />Allows event participants to reach more people and share compelling messages<br />
    31. 31. Update facebook status from participant HQ<br />
    32. 32. You can even send a tweet!<br />
    33. 33. Mobile Ready Events<br />E-mail is most popular in US, representing more than 41% of mobile Internet time. That’s up from 37% last year.* <br />Fundraising on the Go!<br />Fundraising is no longer confined to desktops and business hours.<br />Take your events on the road with mobile ready event, personal, team, and individual donation pages. <br />Automatically redirects mobile devices to the corresponding mobile pages to make it easy to donate anywhere. <br />Donation Form<br />Email<br />Confirmation<br />*May 2010 Pew Internet phone survey<br />
    34. 34.
    35. 35. Best Practices: Extending Reach<br />Online success requires an integrated strategy. Always including information about online tools in all your offline efforts.<br />
    36. 36. MANAGE your events more efficiently<br />
    37. 37. Understanding Your Data<br />Helps with creation of fundraising goals. Last year’s achievements become next year’s successes<br />Be better stewards of their participants by tracking:<br />Fundraising activity, interests, goals <br />Number of emails sent, open rate and conversion rate<br />Create and implement personalized retention and cultivation strategies for event participants<br />Year round fundraising plans<br />Move participants up the pyramid<br />Engage with participants at organization events<br />
    38. 38.
    39. 39. Track your progress: Mid-season Core Metrics<br />
    40. 40. What metrics should I track?<br />Participant Behavior<br /><ul><li>Team size and fundraising performance
    41. 41. Number of emails sent
    42. 42. Adoption of facebook badge
    43. 43. Fundraising goal</li></ul>Segments<br /><ul><li>Core segments as defined entering into season
    44. 44. Upon analysis, any segments that pop up different than initial list</li></ul>Overall Event Gauge<br /><ul><li>Donation $ raised
    45. 45. Number of donations received
    46. 46. Number of participants
    47. 47. Source performance
    48. 48. Site traffic
    49. 49. Number of Teams</li></ul>Detailed Participant Metrics<br /><ul><li>Average donation amount
    50. 50. Donation $ / participant
    51. 51. Donation # / participant
    52. 52. Emails sent / participant</li></li></ul><li>Best Practices: Managing Participants<br />
    53. 53. Get creative with independent fundraising events <br />
    54. 54.
    55. 55.
    56. 56.
    57. 57. Ready to get started?<br />Friends<br />Call Blackbaud: 800-443-9441<br />Email Blackbaud: solutions@blackbaud.com<br />Email me: kristin.wilkinson@backbaud.com<br />Asking<br />Friends<br />Blackbaud<br />

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