Entertainment<br />Share insight about locations and products<br />Receive knowledge about locations and products<br />(McCarthy, 2010)<br />Connect with friends<br />(Wortham, 2010)<br />Economic<br />Obtain discounts through “Mayorship” and frequency of visits <br />(Foursquare, 2010)<br />Why Use Foursquare--Individuals<br />
Offers reciprocal relationship between organization and consumer (mutually beneficial)<br />Users check in to earn “badges”; businesses reward people who check in <br /> (Foursquare, 2010)<br />Communication Changer<br />
Businesses can immediately reward customers for visiting or for becoming “Mayor.”<br />Users can immediately reward businesses through word-of-mouth publicity.<br />Authenticity and credibility<br />(Foursquare, 2010)<br />Communication Changer<br />
Leaves home susceptible to burglary<br />Home Alone Effect<br />Real burglary in New Hampshire<br />Burglars checked Facebook statuses to prey on homes that were vacant<br /> (Schonfeld, 2010)<br />Please Rob Me<br />Website explaining dangers of Foursquare and other sites<br /> (Borsboom, van Amstel, and Groeneveld, 2010)<br />Problems<br />
Stalking<br />Overcrowding in stores<br />Anticipated Future Problems<br />
Corporations<br />Offer promotions and discounts to first-time shoppers and loyal customers<br />Builds brand awareness<br />Strengthens relationships with customers<br />Creates dialogue with consumers<br />(4 Ways Businesses Can Use Foursquare, 2010)<br />Foursquare and PR<br />
Universities<br />Create official Foursquare page with updates and suggestions<br />Offer information when students arrive at specific destinations<br />Offer badges to people who check in at various places<br />Used by Harvard, Stanford, and Syracuse<br />(Foursquare for Universities, 2010)<br />Foursquare and PR<br />
Benefits organizations and individuals<br />Causes privacy issues<br />As long as people are careful, Foursquare is a valuable tool.<br />Assessment<br />
Borsboom, B., van Amstel, B., and Groeneveld, F. (2010). Please Rob Me. Retrieved September 28, 2010, from http://pleaserobme.com/why<br />Foursquare. (2010). Retrieved September 23, 2010, from http://foursquare.com/<br />Foursquare for Universities. (2010). Retrieved September 23, 2010, from http://foursquare.com/universities <br />McCarthy, C. (2010, September 22). Foursquare courts the rest of us. CNET News. Retrieved September 28, 2010, from http://news.cnet.com/8301-13577_3-20017268-36.html<br />Quantcast. (2010). [Graphical data of Foursquare users’ demographic profile].Quantcast Corporation. Retrieved September 28, 2010, from http://www.quantcast.com/foursquare.org<br />Schonfeld, E. (2010, September 10). Facebook in New Hampshire turns into a real-life PleaseRobMe.com. Tech Crunch. Retrieved September 28, 2010, from http://techcrunch.com/2010/09/10/facebook-places-please-rob-me/ <br />Wortham, J. (2010, March 14). Telling friends where you are (or are not). The New York Times. Retrieved September, 28, 2010, from http://www.nytimes.com/2010/03/15/<br /> technology/15locate.html?_r=1<br />4 Ways businesses can use Foursquare. (2010, May 1). Public Relations Society of America. Retrieved September 23, 2010, from http://www.prsa.org/Intelligence/<br /> Tactics/Articles/download/6C-051013/1011/4_Ways_Businesses_Can_Use_Foursquare?<br /> <br />References<br />
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