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2010 Gra Presentation
2010 Gra Presentation
2010 Gra Presentation
2010 Gra Presentation
2010 Gra Presentation
2010 Gra Presentation
2010 Gra Presentation
2010 Gra Presentation
2010 Gra Presentation
2010 Gra Presentation
2010 Gra Presentation
2010 Gra Presentation
2010 Gra Presentation
2010 Gra Presentation
2010 Gra Presentation
2010 Gra Presentation
2010 Gra Presentation
2010 Gra Presentation
2010 Gra Presentation
2010 Gra Presentation
2010 Gra Presentation
2010 Gra Presentation
2010 Gra Presentation
2010 Gra Presentation
2010 Gra Presentation
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2010 Gra Presentation

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Description of the Benefits of becoming a Certified Green Restaurant®

Description of the Benefits of becoming a Certified Green Restaurant®

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  • 1. The Green Restaurant Association<br />Greening Restaurants Since 1990<br />
  • 2. Welcome to This Presentation<br /><ul><li>Who is the Green Restaurant Association?
  • 3. What is the Business Case?
  • 4. What is the Process to Go Green?</li></ul>Green Restaurant Association Greening the Restaurant Industry Since 1990<br />
  • 5. Who is the GRA?<br /><ul><li>Founded in 1990
  • 6. National non-profit organization
  • 7. Mission: Shift the restaurant industry toward ecological sustainability
  • 8. Largest Database of Green Solutions for the Restaurant Industry
  • 9. 770 restaurants in 39 states and Canada
  • 10. Transparent Science-based standards built from the ground up for the restaurant industry
  • 11. Most Experience of any organization on the planet helping restaurants go green
  • 12. Proven Track record helping thousands of restaurants over two decades</li></ul>Green Restaurant Association Greening the Restaurant Industry Since 1990<br />
  • 13. GRA is Endorsed By<br />Natural Resources Defense Council<br />New York State Restaurant Association<br />Environmental Defense<br />Orange County Restaurant Association<br />Chef’s Collaborative<br />American Public Garden Association<br />Scores of organizations around the country<br />Green Restaurant Association Greening the Restaurant Industry Since 1990<br />
  • 14. The World’s Restaurants Turn to the GRA<br />Rick Bayless<br />Fronterra Grill & Topolobampo<br />3 Star Certified Green Restaurants®<br />Certified Since 2010<br />St. Andrew’s Café at CIA<br />2 Star Certified Green Restaurant®<br />Certified Since 2009<br />“We are proud of our efforts to<br />minimize our carbon footprint,<br />and the Green Restaurant Association<br />affords us the opportunity to make<br />these changes more efficiently<br />and effectively.”<br />Mario Batali<br />12 restaurants in NY, L.A., & Vegas<br />All 2 and 3 Star Certified Green Restaurants®<br />Over 33 restaurants on 3 campuses<br />2 Star Certified Green Restaurants®<br />Certified Since 2007<br />Green Restaurant Association Greening the Restaurant Industry Since 1990<br />
  • 15. Why go Green?<br />cut costs<br />get noticed<br />increase customer base<br />improve staff morale <br />stay ahead of legislation<br />improve environment<br />Green Restaurant Association Greening the Restaurant Industry Since 1990<br />
  • 16. Cut Costs<br />Your GRA Environmental Consultant will help you choose the products and services to benefit your bottom line and save in areas, such as:<br /><ul><li> waste
  • 17. energy
  • 18. water
  • 19. recycling</li></ul>“I realized about a 45% return on my investment in one year and cut approximately $1200 off my annual operating costs.”<br />Jim Solomon<br />Owner of The Fireplace Restaurant<br />Green Restaurant Association Greening the Restaurant Industry Since 1990<br />
  • 20. Receive Media Attention<br /><ul><li>NBC Nightly News
  • 21. Martha Stewart
  • 22. NY Times
  • 23. Time Magazine
  • 24. Fox News
  • 25. Thousands of</li></ul>local stories…<br />“They have provided us with notable media attention.”<br />Pat Jenkins<br />President, Le Pain Quotidien<br />Green Restaurant Association Greening the Restaurant Industry Since 1990<br />
  • 26. Increase Your Customer Base<br />79% of Consumers Prefer to Dine at Certified Green Restaurants®<br />May 2010 Technomic Survey<br />“Becoming a Certified Green Restaurant® provides us instant opportunity for new business and keeps our customers coming back when they see our certification seal.”<br />-Paul Sale<br />B.R Guest Executive Chef<br />Green Restaurant Association Greening the Restaurant Industry Since 1990<br />
  • 27. What Consumers Say<br />FALSE OR UNSUBSTANTIATED CLAIMS<br />39% would stop patronizing a restaurant that was falsely claiming to be “green”<br />An additional 43% would be less likely to patronize that restaurant<br />SELF-CLAIMS<br />Only 6% trust a restaurant’s self-reported green claims<br />94% trust claims verified from an outside source<br />Source: 2010 Technomic survey<br />Green Restaurant Association Greening the Restaurant Industry Since 1990<br />
  • 28. Increase Staff Productivity<br />78% report that they would be “more excited” to be working at a business that became a Certified Green Restaurant®<br />-May 2010 Technomic Survey<br /><ul><li> motivate
  • 29. educate
  • 30. innovate</li></ul>“212’s Certified Green Restaurant® status has attracted new customers, cemented relationships with past clientele, improved staff morale and attracted like-minded applicants that help us continue to expand upon our mission.” <br />Sally Moses<br />Owner of 212 Marketplace<br />Green Restaurant Association Greening the Restaurant Industry Since 1990<br />
  • 31. Stay Ahead of Legislation<br />Over 100 Cities have banned various polystyrene forms<br />Scores of Cities now require recycling<br />Conventional Incandescent bulbs banned. Begins 2012-2014<br />Over 90% of that legislation has come in the past couple years<br />Plastic bag bans <br />Green building codes<br />And more to come….<br />Green Restaurant Association Greening the Restaurant Industry Since 1990<br />
  • 32. Good for the Planet<br /><ul><li> reduce energy consumption
  • 33. reduce water use
  • 34. reduce waste
  • 35. reduce hazardous chemicals</li></ul>"It is innovative programs like the Green Restaurant Association that give our country promise to forge a strong economy based upon strong and healthy environmental practices”<br />-Jerry Lawson<br />EPA Director, Energy Star® for Small Business<br />Green Restaurant Association Greening the Restaurant Industry Since 1990<br />
  • 36. GRA’s Recipe for Success<br />A GRA Green Restaurant Specialist will hold your hand through the whole process to achieve success. You are not alone to figure it out.<br />environmental assessment<br />environmental consulting<br />verification<br />certification<br />public relations & marketing<br />exclusive listings<br />education<br />Green Restaurant Association Greening the Restaurant Industry Since 1990<br />
  • 37. Environmental Assessment<br />GRA specialist analyzes your products, equipment, food, and all other items related to GRA’s 7 environmental categories in order to develop a baseline of steps and points. <br />Green Restaurant Association Greening the Restaurant Industry Since 1990<br />
  • 38. The Standards<br />http://dinegreen.com/restaurants/standards.asp<br />
  • 39. Environmental Consulting<br />Step strategy<br />GRA will present the best steps to achieve certification. Your specialist will work with you until you have full buy-in on the necessary steps to reach the goal. She will answer all your questions regarding function, costs, environmental impacts… or anything else you need in order to feel 100% comfortable with the necessary steps to achieve certification.<br />Green Restaurant Association Greening the Restaurant Industry Since 1990<br />
  • 40. Environmental Consulting<br />Step implementation<br />The GRA environmental specialist will help you to implement the environmental steps by working with service providers, manufacturers, landlords, and government in order to ensure successful implementation. This is one of the most important values the GRA brings to the table. <br /> “It’s the easiest way possible for our members to go green. Again, they’ve identified the products and that’s why, to us, it’s a no brainer and that’s what makes the program so successful.”<br /> -Rick Sampson<br />CEO of New York State <br />Restaurant Association<br />Green Restaurant Association Greening the Restaurant Industry Since 1990<br />
  • 41. Verification<br />GRA performs a new assessment once it is determined that you’ve implemented the necessary changes. <br />All your steps and points are backed up by invoices and other empirical evidence<br />If you achieve the minimum certification standards (see next page), then you become a Certified Green Restaurant®. If you don’t pass, we help you implement the remaining necessary changes.<br />Green Restaurant Association Greening the Restaurant Industry Since 1990<br />
  • 42. Marketing & PR<br />Tactics & Signage<br />Window decal<br />Green Label w/Steps & Points<br />Personalized landing page<br />Table tents <br />Bathroom signage<br />Point- of-sale eco-facts<br />Pins for employees/customers<br />Menus<br />Ads<br />Uniforms<br />Press Release<br />Green Restaurant Association Greening the Restaurant Industry Since 1990<br />
  • 43. Green Label<br />Once your business becomes a Certified Green Restaurant®, all your environmental accomplishments will be 100% transparent to the public the Green Label to the right, listing your certification level, steps, and points.<br />All changes are updated automatically in real time.<br />Green Restaurant Association Greening the Restaurant Industry Since 1990<br />
  • 44. Green Label: Step Details<br />Green Restaurant Association Greening the Restaurant Industry Since 1990<br />
  • 45. Green Restaurant Association Greening the Restaurant Industry Since 1990<br />
  • 46. Green Restaurant Association Greening the Restaurant Industry Since 1990<br />EDUCATION IS KEY<br />Signs<br />Restaurants receive signs for recycling, energy/water conservation, and the environmental steps. The better the signage, the better the program works.<br />Staff training<br />GRA gives presentations to staff, so they understand a basic level of how they are positively impacting the environment at their workplace.<br />
  • 47. The Green Restaurant Association<br />It Just Makes Sense<br />

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