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Description of the Benefits of becoming a Certified Green Restaurant®

Description of the Benefits of becoming a Certified Green Restaurant®

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    2010 Gra Presentation 2010 Gra Presentation Presentation Transcript

    • The Green Restaurant Association
      Greening Restaurants Since 1990
    • Welcome to This Presentation
      • Who is the Green Restaurant Association?
      • What is the Business Case?
      • What is the Process to Go Green?
      Green Restaurant Association Greening the Restaurant Industry Since 1990
    • Who is the GRA?
      • Founded in 1990
      • National non-profit organization
      • Mission: Shift the restaurant industry toward ecological sustainability
      • Largest Database of Green Solutions for the Restaurant Industry
      • 770 restaurants in 39 states and Canada
      • Transparent Science-based standards built from the ground up for the restaurant industry
      • Most Experience of any organization on the planet helping restaurants go green
      • Proven Track record helping thousands of restaurants over two decades
      Green Restaurant Association Greening the Restaurant Industry Since 1990
    • GRA is Endorsed By
      Natural Resources Defense Council
      New York State Restaurant Association
      Environmental Defense
      Orange County Restaurant Association
      Chef’s Collaborative
      American Public Garden Association
      Scores of organizations around the country
      Green Restaurant Association Greening the Restaurant Industry Since 1990
    • The World’s Restaurants Turn to the GRA
      Rick Bayless
      Fronterra Grill & Topolobampo
      3 Star Certified Green Restaurants®
      Certified Since 2010
      St. Andrew’s Café at CIA
      2 Star Certified Green Restaurant®
      Certified Since 2009
      “We are proud of our efforts to
      minimize our carbon footprint,
      and the Green Restaurant Association
      affords us the opportunity to make
      these changes more efficiently
      and effectively.”
      Mario Batali
      12 restaurants in NY, L.A., & Vegas
      All 2 and 3 Star Certified Green Restaurants®
      Over 33 restaurants on 3 campuses
      2 Star Certified Green Restaurants®
      Certified Since 2007
      Green Restaurant Association Greening the Restaurant Industry Since 1990
    • Why go Green?
      cut costs
      get noticed
      increase customer base
      improve staff morale
      stay ahead of legislation
      improve environment
      Green Restaurant Association Greening the Restaurant Industry Since 1990
    • Cut Costs
      Your GRA Environmental Consultant will help you choose the products and services to benefit your bottom line and save in areas, such as:
      • waste
      • energy
      • water
      • recycling
      “I realized about a 45% return on my investment in one year and cut approximately $1200 off my annual operating costs.”
      Jim Solomon
      Owner of The Fireplace Restaurant
      Green Restaurant Association Greening the Restaurant Industry Since 1990
    • Receive Media Attention
      • NBC Nightly News
      • Martha Stewart
      • NY Times
      • Time Magazine
      • Fox News
      • Thousands of
      local stories…
      “They have provided us with notable media attention.”
      Pat Jenkins
      President, Le Pain Quotidien
      Green Restaurant Association Greening the Restaurant Industry Since 1990
    • Increase Your Customer Base
      79% of Consumers Prefer to Dine at Certified Green Restaurants®
      May 2010 Technomic Survey
      “Becoming a Certified Green Restaurant® provides us instant opportunity for new business and keeps our customers coming back when they see our certification seal.”
      -Paul Sale
      B.R Guest Executive Chef
      Green Restaurant Association Greening the Restaurant Industry Since 1990
    • What Consumers Say
      FALSE OR UNSUBSTANTIATED CLAIMS
      39% would stop patronizing a restaurant that was falsely claiming to be “green”
      An additional 43% would be less likely to patronize that restaurant
      SELF-CLAIMS
      Only 6% trust a restaurant’s self-reported green claims
      94% trust claims verified from an outside source
      Source: 2010 Technomic survey
      Green Restaurant Association Greening the Restaurant Industry Since 1990
    • Increase Staff Productivity
      78% report that they would be “more excited” to be working at a business that became a Certified Green Restaurant®
      -May 2010 Technomic Survey
      • motivate
      • educate
      • innovate
      “212’s Certified Green Restaurant® status has attracted new customers, cemented relationships with past clientele, improved staff morale and attracted like-minded applicants that help us continue to expand upon our mission.”
      Sally Moses
      Owner of 212 Marketplace
      Green Restaurant Association Greening the Restaurant Industry Since 1990
    • Stay Ahead of Legislation
      Over 100 Cities have banned various polystyrene forms
      Scores of Cities now require recycling
      Conventional Incandescent bulbs banned. Begins 2012-2014
      Over 90% of that legislation has come in the past couple years
      Plastic bag bans
      Green building codes
      And more to come….
      Green Restaurant Association Greening the Restaurant Industry Since 1990
    • Good for the Planet
      • reduce energy consumption
      • reduce water use
      • reduce waste
      • reduce hazardous chemicals
      "It is innovative programs like the Green Restaurant Association that give our country promise to forge a strong economy based upon strong and healthy environmental practices”
      -Jerry Lawson
      EPA Director, Energy Star® for Small Business
      Green Restaurant Association Greening the Restaurant Industry Since 1990
    • GRA’s Recipe for Success
      A GRA Green Restaurant Specialist will hold your hand through the whole process to achieve success. You are not alone to figure it out.
      environmental assessment
      environmental consulting
      verification
      certification
      public relations & marketing
      exclusive listings
      education
      Green Restaurant Association Greening the Restaurant Industry Since 1990
    • Environmental Assessment
      GRA specialist analyzes your products, equipment, food, and all other items related to GRA’s 7 environmental categories in order to develop a baseline of steps and points.
      Green Restaurant Association Greening the Restaurant Industry Since 1990
    • The Standards
      http://dinegreen.com/restaurants/standards.asp
    • Environmental Consulting
      Step strategy
      GRA will present the best steps to achieve certification. Your specialist will work with you until you have full buy-in on the necessary steps to reach the goal. She will answer all your questions regarding function, costs, environmental impacts… or anything else you need in order to feel 100% comfortable with the necessary steps to achieve certification.
      Green Restaurant Association Greening the Restaurant Industry Since 1990
    • Environmental Consulting
      Step implementation
      The GRA environmental specialist will help you to implement the environmental steps by working with service providers, manufacturers, landlords, and government in order to ensure successful implementation. This is one of the most important values the GRA brings to the table.
      “It’s the easiest way possible for our members to go green. Again, they’ve identified the products and that’s why, to us, it’s a no brainer and that’s what makes the program so successful.”
      -Rick Sampson
      CEO of New York State
      Restaurant Association
      Green Restaurant Association Greening the Restaurant Industry Since 1990
    • Verification
      GRA performs a new assessment once it is determined that you’ve implemented the necessary changes.
      All your steps and points are backed up by invoices and other empirical evidence
      If you achieve the minimum certification standards (see next page), then you become a Certified Green Restaurant®. If you don’t pass, we help you implement the remaining necessary changes.
      Green Restaurant Association Greening the Restaurant Industry Since 1990
    • Marketing & PR
      Tactics & Signage
      Window decal
      Green Label w/Steps & Points
      Personalized landing page
      Table tents
      Bathroom signage
      Point- of-sale eco-facts
      Pins for employees/customers
      Menus
      Ads
      Uniforms
      Press Release
      Green Restaurant Association Greening the Restaurant Industry Since 1990
    • Green Label
      Once your business becomes a Certified Green Restaurant®, all your environmental accomplishments will be 100% transparent to the public the Green Label to the right, listing your certification level, steps, and points.
      All changes are updated automatically in real time.
      Green Restaurant Association Greening the Restaurant Industry Since 1990
    • Green Label: Step Details
      Green Restaurant Association Greening the Restaurant Industry Since 1990
    • Green Restaurant Association Greening the Restaurant Industry Since 1990
    • Green Restaurant Association Greening the Restaurant Industry Since 1990
      EDUCATION IS KEY
      Signs
      Restaurants receive signs for recycling, energy/water conservation, and the environmental steps. The better the signage, the better the program works.
      Staff training
      GRA gives presentations to staff, so they understand a basic level of how they are positively impacting the environment at their workplace.
    • The Green Restaurant Association
      It Just Makes Sense