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Industry Trends, Challenges, Opportunities   Ian Patterson
Industry Trends, Challenges, Opportunities   Ian Patterson
Industry Trends, Challenges, Opportunities   Ian Patterson
Industry Trends, Challenges, Opportunities   Ian Patterson
Industry Trends, Challenges, Opportunities   Ian Patterson
Industry Trends, Challenges, Opportunities   Ian Patterson
Industry Trends, Challenges, Opportunities   Ian Patterson
Industry Trends, Challenges, Opportunities   Ian Patterson
Industry Trends, Challenges, Opportunities   Ian Patterson
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Industry Trends, Challenges, Opportunities Ian Patterson

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Transcript

  • 1. Back in the day............ .
  • 2. Back in the day............ .
  • 3. Then came the fax machine...... .
  • 4. Ah, the waste of it all.... .
  • 5. Mass Print.............. .
  • 6. WWW....... .
  • 7. WWW....... .
  • 8. How we use it........ . • Early adopter • Spread and manage our brand • “Talk to people in their fashion” • Optimized Video • Syndication to MSN, Yahoo, YouTube • All promos on all media • Segmented lists • Mobile marketing

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