Social Media for WSET Engineering Open Day for Girls

by Alexis Biller on Feb 28, 2010

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An introduction to Social Media, and the use of cool collaborative tools by IBM. ...

An introduction to Social Media, and the use of cool collaborative tools by IBM.

Speakers:
- Alexandra 'Xis' Fawkes
- Alexis Biller @Lxs

Audience: 80+ female students from 8 London schools. Year 10-11, aged 14-15.

Event organised by WSET Student Society of Imperial College, see www.bit.ly/ImperialWSET

Link to this presentation using: www.bit.ly/SocialMediaWSET

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Social Media for WSET Engineering Open Day for Girls — Presentation Transcript

Open Day for Girls Imperial College Alexandra Fawkes Alexis Biller

Topics for today

Why Social Media

Let’s discuss a few examples

How does IBM approach social media?

More stuff…

Quick tips on using Social Media

Summary

Russia/CIS IBM Major and Growth Markets GCG Growth Markets: Asia-Pacific, Latin America, CEEMEA (Central and Eastern Europe, Russia, Middle East and North Africa, Sub-Saharan Africa) Japan IOT Canada IMT South-West IOT North America IOT North-East IOT US IMTs Major Markets: North America, Europe, Japan

What are they all doing? Photo: http://www.flickr.com/photos/shawdm/820926627 (Creative Commons NC Attrib)

Social media – Why?

Social Media tools

http://twitter.com/home

Short blogs: mico-blogging, life-blogging. Very short status updates, only 140 characters. Starts a conversation. Typically used to find out more about someone you do not know that well…

http://flickr.com/

Sharing photos. Publishing images on-line, public or private Photos are uploaded to create a photo gallery, or inserted into blog...

http:// www.facebook.com /

Tell people what you are doing, notify friends of an event, share photos from a party. Typically used to keep in contact with people you already know…

Content. Context. Community.

social business highest traffic* Little less Traffic* * Source: Alexa Traffic Rankings 2010 (examples from top 200) Global Social Media landscape 2010

378,000+ 39,000+ users, 500+ IBM groups (65% outside the US) 80+ accounts using “IBM” in the name (25% from outside the US) 200+ IBM channels 75,000+ 100,000 IBMers collaborating with 200,000 non-IBMers 166 communities, 200+ blogs, 5000+ profiles IBM participation in Social Media landscape

Social Media tools – inside IBM

Manager in the Metaverse: speed-mentoring pilot, 2Q08 Do not do this. The participants found the session useful and 100% would recommend the program to others.

... Brainstorming in a virtual world...

Quick tips for students on using Social Media

First listen and observe

Become part of the story – your contributions will become your CV

Be considerate, respect others – even if you do not share same view

“ Don’t plagiarize, especially from Wikipedia”

“ Don’t trust everything you read online”

“ Don’t waste time surfing, chatting, or playing games”

“ Don’t talk to strangers”

Apply common sense

When in doubt, ask your teachers or parents

Knowledge workers typically don’t ask themselves: Am I…. learning right now? working on a project? looking for a colleague? working across boundaries? sharing knowledge? doing a business process? reading content? searching for information? collaborating? retrieving a document? using data?

Smarterplanet – the world is changing… Alexandra Fawkes IBM Leadership Consultant @ xisf Alexis Biller Technology Advocate @ Lxs We are IBMers Let’s build a Smarter Planet

Social Media for WSET Engineering Open Day for Girls

by Alexis Biller on Feb 28, 2010

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Social Media for WSET Engineering Open Day for Girls — Presentation Transcript