LOYALTY

A Look at the
Loyalty Investment
Consumers today value loyalty, and organizations have been exploring new
integra...
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Infographic: A Look at the Loyalty Investment

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Companies must move beyond customer satisfaction metrics, using social sentiment and behavioral observations to accurately assess the customer's true brand loyalty.

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Infographic: A Look at the Loyalty Investment

  1. 1. LOYALTY A Look at the Loyalty Investment Consumers today value loyalty, and organizations have been exploring new integrated loyalty programs to reach customers throughout their buying journeys with the possibility of turning one-time clients into loyal customers. Successful loyalty programs go beyond simply offering points in return for purchases. Instead, forward-thinking organizations are striving to give added value to their most loyal customers, rewarding them with experience-focused initiatives. Here is how companies are elevating their loyalty programs and how customers are responding. Organizations spend $50 billion on loyalty programs every year. Loyalty programs can generate up to 20% of a company’s profits. 55% adopted social media marketing tools as their top loyalty marketing technology component. Source: McKinsey & Company The investments are working, as… of leaders have Source: Aberdeen Despite these efforts… 30% ONLY of hotel loyalty members are “at risk” of switching their preferred brand. Source: Deloitte 17% of U.S. consumers say loyalty programs influence their purchase decisions. Source: Forrester To read more about customer loyalty, go to: of Americans participate in loyalty programs, with most participating in at least five or more loyalty programs. Source: Polaris Marketing Research "Calculating the Customer's True Loyalty Score" and "Loyalty's Lift-Off: Gaining and Retaining Traveler Loyalty" Loyalty

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