A Look at the
Consumers today value loyalty, and organizations have been exploring new
integrated loyalty programs to reach customers throughout their buying
journeys with the possibility of turning one-time clients into loyal customers.
Successful loyalty programs go beyond
simply offering points in return for purchases.
Instead, forward-thinking organizations are
striving to give added value to their
most loyal customers, rewarding them
with experience-focused initiatives.
Here is how companies are elevating their
loyalty programs and how customers are
on loyalty programs
up to 20% of a
adopted social media
marketing tools as
their top loyalty marketing
Source: McKinsey & Company
The investments are
of leaders have
Despite these efforts…
of hotel loyalty
members are “at risk”
of switching their
of U.S. consumers
say loyalty programs
To read more about customer loyalty, go to:
of Americans participate in
loyalty programs, with most
participating in at least five or
more loyalty programs.
Source: Polaris Marketing Research
"Calculating the Customer's True Loyalty
Score" and "Loyalty's Lift-Off: Gaining
and Retaining Traveler Loyalty"