Dead Sales Walking: How to Bring the Sales Funnel Back to Life | Revana

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The traditional sales funnel has been dead for years. In this 1to1 Media webinar, guest speaker Jim Nail, principal analyst at Forrester Research; Jonathan Gray, VP, marketing, Revana; Michael Behrens, SVP, eMarketing, WebMetro, and Mila D'Antonio, editor-in-chief of 1to1 Media, discuss how the right processes, strategies, and technologies help sales leaders integrate customers' contextual data to build a data value chain that avoids millions in lost revenue and strengthens customer relationships.

Published in: Marketing
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