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According to Aberdeen Group, leading retailers are
endeavoring to align their brands, product offerings, and marketing messages to be able to deliver a uniform customer experience across all channels. According to recent research, the benefits of a multichannel marketing campaign include 2: 1. Better campaign performance: More than 60% of advanced practitioners saw a 10% increase in campaign payback 2. Increased customer satisfaction: Almost 70% of mature marketers report improved CSAT results 3. Shorter sales cycle: Mature marketing teams are 11% more likely to be primary contributors to the sales pipeline and 40% more likely to collaborate with sales, leading to a reduction in the end-to-end sales cycle.