Your Online Marketing Options - Phone Directories vs Social vs AdWords vs SEO
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Your Online Marketing Options - Phone Directories vs Social vs AdWords vs SEO

on

  • 952 views

This presentation explores your main online marketing options in 2014. Learn about the Pros and Cons of Social Media, Pay Per Click, Online Phone Directories and SEO. We compare the performance of ...

This presentation explores your main online marketing options in 2014. Learn about the Pros and Cons of Social Media, Pay Per Click, Online Phone Directories and SEO. We compare the performance of YellowPages vs Social vs SEO and assesses the ROI, Cost-Per-Lead, and traffic volume. Finally, we discuss what SEO can do for your business including more traffic, a lower cost per lead and growing your profits.

Statistics

Views

Total Views
952
Views on SlideShare
844
Embed Views
108

Actions

Likes
0
Downloads
2
Comments
0

2 Embeds 108

http://www.1stonthelist.ca 100
https://www.1stonthelist.ca 8

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Joe was paying $60,000 per year to advertise his gutter services in all Lower Mainland Phone books including his 360 bundle. He launched his own site with our SEO help, then tracked responses over the course of 3 months from each venue.113 YP Total online & phone directory calls.376 Google search to website calls.Joe’s total for the SEO work was less than $3000.

Your Online Marketing Options - Phone Directories vs Social vs AdWords vs SEO Presentation Transcript

  • 1. Exploring Your Online Options Presented by: © 2014 1st on the List Promotion | 888-262-6687 201-33119 South Fraser Way, Abbotsford BC V2S 2B1
  • 2. Why online marketing? 46% of marketing budgets on average are directed towards internet or mobile marketing. 54% feel that online marketing is more effective than offline marketing at bringing new leads and customers. 68% say that internet marketing is either “quite” or “very effective” at attracting customers. 37% of consumers have searched for a local business at least once in a month. Source: MarketingCharts.com, Nov 2013 Based on 668 US Based businesses across 50 Industry Sectors © 2014 1st on the List Promotion | 888-262-6687 201-33119 South Fraser Way, Abbotsford BC V2S 2B1
  • 3. What are your online options? © 2014 1st on the List Promotion | 888-262-6687 201-33119 South Fraser Way, Abbotsford BC V2S 2B1
  • 4. Social Media 93% of marketers are using social media for business* … but that doesn’t mean you should be How should you be using social media? • Reputation management • Branding • Interacting with existing customers • Sending discounts and immediate announcements You need to consider … • • Are your customers on these social platforms? Do you have enough content to actively engage these customers? Remember: Only G+ and YouTube and influence your rankings. * Huffington Post, Nov 22, 2013 © 2014 1st on the List Promotion | 888-262-6687 201-33119 South Fraser Way, Abbotsford BC V2S 2B1
  • 5. Pay-Per-Click DID YOU KNOW? 70-80% of searches ignore these paid ads.  Immediate listings for the phrases you “bid” on.  You pay each time a person clicks on your ad.  When you stop your campaign your traffic immediately stops.  Good for branding and complimenting SEO. © 2014 1st on the List Promotion | 888-262-6687 201-33119 South Fraser Way, Abbotsford BC V2S 2B1
  • 6. Online Directories  YP’s advertises you on their own platforms with “no follow” links that provide no SEO value.  Attract traffic to their own websites where you are listed with all of your competition.  Typically you have to keep paying more to get more visibility – and when you stop paying you lose visibility. Rather than invest in their services and be reliant on them, why not build up your own website, a property that you fully own? © 2014 1st on the List Promotion | 888-262-6687 201-33119 South Fraser Way, Abbotsford BC V2S 2B1
  • 7. How a visitor finds you with Online Directory Advertising:  Searcher enters their search   Searcher sees YellowPages Searcher see all your competition and must find YOU. result and clicks on it. © 2014 1st on the List Promotion | 888-262-6687 201-33119 South Fraser Way, Abbotsford BC V2S 2B1
  • 8. Search Engine Optimization (SEO) #1 Makes your website more appealing to the Search Engines. → Makes website easier and faster to access so that the SE can better understand what is on it. → Improves your web pages’ chances for being found, indexed and ranked well (in the Top 10 search results) #2 Makes your website more appealing to your Customers. → Addresses how visitors come to your site (what terms they use, what questions they ask, etc.) → Provides visitors with the answers they seek. #3 Give YOU valuable information. → Tells you how to fine tune your website performance. → Enables you to track website leads and measure ROI. © 2014 1st on the List Promotion | 888-262-6687 201-33119 South Fraser Way, Abbotsford BC V2S 2B1
  • 9. How a visitor will find you with an optimized website:  Searcher enters their search1  Your optimized website ranks well and the searcher clicks to your website.  Visitors are on your website and see the information you want them to see, and NO competition! © 2014 1st on the List Promotion | 888-262-6687 201-33119 South Fraser Way, Abbotsford BC V2S 2B1
  • 10. Let’s compare the performance of some of these Online Channels vs vs © 2014 1st on the List Promotion | 888-262-6687 201-33119 South Fraser Way, Abbotsford BC V2S 2B1
  • 11. What kind of ROI can you get from different online marketing? (Source: eConsultancy, MarketingCharts Based on over 1,300 participants in the 7th Annual Email Marketing Industry Census, sponsored by Adestra, which is the largest UK survey of email marketers.) © 2014 1st on the List Promotion | 888-262-6687 201-33119 South Fraser Way, Abbotsford BC V2S 2B1
  • 12. What is your Cost-Per-Lead from Different Channels? % of Respondents reporting LOWER Cost-Per-Lead 30% 25% 20% 15% 27% 27% 25% 24% 16% 15% 12% 12% 12% 10% 5% 0% (Source: HubSpot Marketing, Based on Hubspot’s 2013 State of Inbound Marketing , which is the most comprehensive review of the inbound industry available, with data analysis from over 3,300 participants from 128 different countries.) © 2014 1st on the List Promotion | 888-262-6687 201-33119 South Fraser Way, Abbotsford BC V2S 2B1
  • 13. What medium sends the most traffic to an optimized website? (An Insurance Broker Case Study) 8,410 Google Search 1,320 Direct Visitor 76% of all their website traffic comes from Google Search. 419 Bing Search 253 Yahoo Search Yellowpages.ca 75 Ask Search 31 Canpages.ca 8 Facebook 6 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 Key Takeaway: So far in 2013 search traffic has brought 65,990 new visitors to the website. © 2014 1st on the List Promotion | 888-262-6687 201-33119 South Fraser Way, Abbotsford BC V2S 2B1
  • 14. What does a typical SEO lead cost compared to a YP lead? (A Local Gutter Company Case Study) Joe came to us looking for a more affordable option for advertising his gutter services across the Lower Mainland. We tracked phone calls from each source over a 3 month period: YellowPages SEO Lower total cost. Monthly Cost $5000 $1000 Higher volume of leads. Phone Leads over 3 months 113 Cost Per Lead $132.74 376 Significantly lower cost per lead! $7.98 © 2014 1st on the List Promotion | 888-262-6687 201-33119 South Fraser Way, Abbotsford BC V2S 2B1
  • 15. What can SEO do for your business? More quality traffic to your website.  An optimized website attracts more visitors who have already expressed a need to your website.  An optimized website provides these visitors with the solutions they need. More Leads for a Lower Cost.  SEO is a top rated marketing channel in terms of below-average cost per lead.  SEO is a top rated marketing channel in terms of above average sales conversions. Increase profits and grow your business.  75% of Global Marketers rate SEO as Good or Excellent in terms of ROI, higher than any other digital marketing channel.  An optimized site increases leads and sales and profits over time. © 2014 1st on the List Promotion | 888-262-6687 201-33119 South Fraser Way, Abbotsford BC V2S 2B1
  • 16. How do we do this? Site Evaluation • Gain a better understanding of what needs to happen next with your website for proper optimization and user experience. Keyword Research • Know which phrases to use on your website and focuses optimization on attracting more qualified traffic and more customers. Google Properties Setup • Track your website traffic, know how many visitors use the website and how Google views your website. Onsite Optimization • Helps website be found for your brand, products and services in your city and offers visitors the information they need from you. Offsite Reputation • Ensures visitors find your correct information no matter where they look online which contributes to your rankings. © 2014 1st on the List Promotion | 888-262-6687 201-33119 South Fraser Way, Abbotsford BC V2S 2B1
  • 17. The Case for Smarter Web Design Search Visibility (SEO) 1. Search Engines find, rate and rank your web pages.  Do the SE see your website?  Do they understand what you offer?  Can SE access all your pages?  Is your site as “search friendly” as possible? User Experience (Design) 3. Visitors click on your site and gather info to make a decision. 2. People search for your services via Google or Bing.  Is your website being found for highly searched phrases?  Is the cost to obtain a ranking justified by the potential traffic?  Do you give a positive first impression?  Do visitors stay on your site? 4. Visitor calls or emails you to inquire about your services.   Do you engage your visitors?  Is your phone number clearly displayed across all pages?  Is your contact form visible? Do you have enough info for a visitor to want to buy your services? © 2014 1st on the List Promotion | 888-262-6687 201-33119 South Fraser Way, Abbotsford BC V2S 2B1
  • 18. Additional Resources Watch our SEO Videos: http://www.1stonthelist.ca/searchengineoptimization/seo-videos/ Read our Blog: http://www.1stonthelist.ca/articles/ Take our Instant Site Audit: http://insites.1stonthelist.ca/ © 2014 1st on the List Promotion | 888-262-6687 201-33119 South Fraser Way, Abbotsford BC V2S 2B1
  • 19. About 1st on the List 1st on the List is a full-service SEO committed to utilizing only ethical, industry accepted search engine marketing best practices. Founded 1997 (we’re older than Google!) we are now recognized as a leading North American SEO firm by TopSEOs Canada which identifies and ranks the best SEO companies in North America. Currently 1st on the List is ranked #2 in Canada and #14 in the United States. Serving clients locally, across Canada and throughout the United States, from small, independent businesses to Fortune 500 companies we have the “right fit” SEO for your business, whatever its size, industry or market. Learn more about us at http://www.1stonthelist.ca/company/ Contact Us Today! 888-262-6687 Complete our form: http://www.1stonthelist.ca/contact/ contact@1stonthelist.ca © 2014 1st on the List Promotion | 888-262-6687 201-33119 South Fraser Way, Abbotsford BC V2S 2B1