Off-the-CuffLink BuildingApril 23, 2013Chris Genge
About Me Started in … Never believed in building links Pressured to do linking for clients wheneveryone else started do...
Has this happened to you?
Maybe you can try this …
But we all know Google doesn’t care becausethey have their crime fighters to stop you
Just fix the problem … you know itwas a bad idea to start with.
Remove the bad links …Even if you didn’t build them ….• Another SEO Company!• Or a “helpful” competitor!
And then get reincludedIt won’t be easy but it’s worth it!
Depth of Link Cleanup Use tools to analyze backlink profile: Google Webmaster Tools Open Site Explorer Majestic SEO (c...
Use your discretion Is the page userfriendly? Would you trust thepage? Even if it looks okaynow – will Googlefind it sp...
Request Removal Contact site owner to request removal orno follow of link. Contact page WHOIS lookup Contact 2x then a...
Building Disavow File Evaluation process should leave youconfident these domains provide verylittle to no value. List do...
How long does Disavow take? 2 – 10 weeks to getactivated May take morethan one time If extensivecleanup is in orderadd ...
Reconsideration ChecklistAfter you have cleaned up and disavowed1. Tell Google what happened: List violations and who is ...
A New IndustryIs it still true that bad links can’t hurt you?!
Link Opportunities for Today “Creative link buildingideas” has 63.9 millionGoogle results Are there any originalcreative...
Strong General Approach List online assets (videos, photos, unique resources etc.) Why would people link to you anyways ...
No Quick and Easy Way Monitor brand mentions Ask for link in return for a discount or favor Find something that’s missi...
Chris Genge1-888-262-6687 ext. 705chris@1stonthelist.ca
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Off the Cuff Link Building - SEMPO Vancouver Meetup - Chris Genge

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Presentation by Chris Genge on April 23, 2013 at the SEMPO Meetup in Vancouver discussing current link building practices, Google link penalties, Google Disavow Tool and Google Reconsideration Requests. Visit www.1stonthelist.ca/contact to get in touch with us or call us Toll Free at 1-888-262-6687!

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Off the Cuff Link Building - SEMPO Vancouver Meetup - Chris Genge

  1. 1. Off-the-CuffLink BuildingApril 23, 2013Chris Genge
  2. 2. About Me Started in … Never believed in building links Pressured to do linking for clients wheneveryone else started doing it Starting pulling back around Panda andPenguin time Today deal with all types of client’sdiverse range of optimization campaigns
  3. 3. Has this happened to you?
  4. 4. Maybe you can try this …
  5. 5. But we all know Google doesn’t care becausethey have their crime fighters to stop you
  6. 6. Just fix the problem … you know itwas a bad idea to start with.
  7. 7. Remove the bad links …Even if you didn’t build them ….• Another SEO Company!• Or a “helpful” competitor!
  8. 8. And then get reincludedIt won’t be easy but it’s worth it!
  9. 9. Depth of Link Cleanup Use tools to analyze backlink profile: Google Webmaster Tools Open Site Explorer Majestic SEO (connected to WMT) Ahrefs Other in house tools Flag harmful links: Low PR, AC, Domain Authority Out of country links Link farm/Pure SEO value Not relevant to your market URL contains “link”, “seo”, “directory” etc. Domain name is random – weird letter/number combinations Keyword stuffed domain Multiple links to your site Too much keyword rich anchor text Check Analytics Referral Traffic for these links
  10. 10. Use your discretion Is the page userfriendly? Would you trust thepage? Even if it looks okaynow – will Googlefind it spammy inthe future?
  11. 11. Request Removal Contact site owner to request removal orno follow of link. Contact page WHOIS lookup Contact 2x then add to disavow file ifunsuccessful
  12. 12. Building Disavow File Evaluation process should leave youconfident these domains provide verylittle to no value. List domains or exact URLs Tell Google what happened and whatyou have done to fix the problem by usingcomments in the file.
  13. 13. How long does Disavow take? 2 – 10 weeks to getactivated May take morethan one time If extensivecleanup is in orderadd to the file overtime
  14. 14. Reconsideration ChecklistAfter you have cleaned up and disavowed1. Tell Google what happened: List violations and who is responsible Describe what you did to repair List contact with all webmasters Tell about Disavow link file2. What did you do to ensure it won’t happenagain?3. Request Google reconsider your website. Itmay take several attempts
  15. 15. A New IndustryIs it still true that bad links can’t hurt you?!
  16. 16. Link Opportunities for Today “Creative link buildingideas” has 63.9 millionGoogle results Are there any originalcreative ideas left? How do you help a clientbuild links on a smallbudget or with littlecommitment or effort.
  17. 17. Strong General Approach List online assets (videos, photos, unique resources etc.) Why would people link to you anyways ? List offline assets (customers, staff, networks) How can you leverage the connections you have? Research competitors online resources Do they offer something linkworthy that you could also offer? Research competitors links What are people linking to? Can you find new link opportunities? Research your own links Are any key topics or pages on your site missing? Moreopportunities to new links on other related sites?Key is to Strategize, Be Reasonable and Adapt Takes time. If idea isn’t working don’t be afraid to abandon.
  18. 18. No Quick and Easy Way Monitor brand mentions Ask for link in return for a discount or favor Find something that’s missing Businesses with customers you could provide value to Publish new resources for your suppliers Get others to write a testimonial about your product Interview experts Infographics Sponsor events, non-profit, local organization Give scholarships that get advertised on EDU sites Teach customers to watch for link opportunities
  19. 19. Chris Genge1-888-262-6687 ext. 705chris@1stonthelist.ca

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