MVL Proposal

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The Mind Valley Longue

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MVL Proposal

  1. 1. MindValley Lounge A Proposal
  2. 2. Objectives  Create and foster a relationship with customers through MindValley  Promote products through customer-driven information  Create a unique platform to show gratitude for customers  Add value to existing products in the form of “privilege”  Make customers out of refunders
  3. 3. The MV Lounge  An invitation-only website where people can share their journey of personal development, seek advise from fellow meditation fans, give advise to people in need, discuss challenges and results, and promote successes.  It can have a chat app (i.e. chatango) for a more interactive user interface.  It can have a parallel closed facebook group.  Avail of a special MVL discount.
  4. 4. Rationale/Importance  We want to create a platform where we can promote our other products without breaching privacy agreements. (Ex. An SLS user can discuss the merits of the product with a Chakra7 user.)  People who use our products would want results, creating a network opens a door of possibilities of how they can apply their learning. (Ex. A LoveorAbove user may find another LoveorAbove user.)  People feel special when they belong to an exclusive group. That gives customer satisfaction.
  5. 5. Sample Invitation Dear Sam, In behalf of everyone from MindValley, we would like to congratulate you for finishing the Quantum Jumping I course. You are well on your way to success and awesomeness. To show you our appreciation, we would like to invite you to become part of our exclusive Mind Valley Club of people who were brave and passionate enough o start on a personal growth journey…
  6. 6. Stages of MVL Recruitment  Stage 1 – Friendly and satisfied customers hand- picked from Social Networking Sites.  Stage 2 – Random people from ECP who did not refund or cancel orders.  Stage 3 – Refunders (Will be recruited through a different invitation) *Note – Each stage must be implemented on a strategic timeframe.
  7. 7. Measuring Success  Usage of MVL discount  Traffic within MVL  Purchases through MVL
  8. 8. Objectives Recap  Create and foster a relationship with customers through MindValley  Promote products through customer-driven information  Create a unique platform to show gratitude for customers  Add value to existing products in the form of “privilege”  Make customers out of refunders
  9. 9. Thank you.

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