Talking accessibility

Let’s talk accessibility
because content strategy is inclusive
{Or: #contentstrategy hearts #accessibility}
Irene Walker
@1rene
CS Forum 2011
London

Michael - 18, student, blind

Harriet – 66, retired, has RSI

UNDERSTAND THE ISSUES
Janet – 30, swimming teacher, deaf

Carlos – 28, attorney, has dyslexia

Not enough content practitioners are talking about accessibility

News sites
eLearning sites
eCommerce
Email
Online banking
Sports results
Multimedia
Social networking

Accessibility is about lifting barriers

Managing expectations

Accessibility is not a checklist –
it’s an ongoing commitment.

What is accessibility?
Why should I care?

Auditory
Cognitive and neurological
Visual
Physical
Speech
All disabilities that affect access to the web

Auditory
Cognitive and neurological
Visual
Physical
Speech
New web users
Older people
Low bandwidths
Also, access for people who don’t have disabilities

Accessibility is the capacity of ANY user, regardless of ability or disability, to access the same content and information.

Accessibility and the law

“All decision-makers need to understand the legal reasons for designing accessibly, and the legal liability for ignoring the issue. This is especially important since ignorance of the law is not a defense.”
- Cynthia Waddell

Canada
Japan
Korea
USA
Hong Kong
Singapore
Brazil
Australia
New Zealand
Countries with accessible web design laws or policies

United Kingdom
Ireland
Denmark
Sweden
Portugal
Norway
Luxembourg
Austria
Germany
France
Holland
Italy
Belgium
European countries with accessible web design laws or policies

Business advantages

Optimised mobile content
Increased usability
Direct cost savings
Accessibility means business
Less development time
Wider clientele
Search engine optimisation

Okay. We get it. What now?

Assessing user goals
Briefing writers
Testing content
Managing change
Sew accessibility into your content strategy processes

Evangelise accessibility

Content strategists are modern storytellers

Accessibility is expensive.
Fact or fiction?

Accessibility improvements limit the user experience for users without disabilites.
Fact or fiction?

Thanks for listening
Let’s start talking accessibility more
{And remember: #contentstrategy hearts #accessibility}
Irene Walker
Irene Walker
@1rene
CS Forum 2011
London

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Talking accessibility

by Irene Walker on Sep 07, 2011

Accessibility

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Talking accessibility — Presentation Transcript