Talking accessibility

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My presentation on accessibility and inclusivity at the Content Strategy Forum

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  • Fantastic information. This answers the question for clients asking 'Why should I put my time and money into Content Strategy.'
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Talking accessibility

  1. 1. Let’s talk accessibility<br />because content strategy is inclusive<br />{Or: #contentstrategy hearts #accessibility}<br />Irene Walker<br />@1rene<br />CS Forum 2011<br />London<br />
  2. 2. Michael - 18, student, blind<br />
  3. 3. Harriet – 66, retired, has RSI<br />
  4. 4. UNDERSTAND THE ISSUES<br />Janet – 30, swimming teacher, deaf<br />
  5. 5. Carlos – 28, attorney, has dyslexia<br />
  6. 6. Not enough content practitioners are talking about accessibility<br />
  7. 7. News sites<br />eLearning sites<br />eCommerce<br />Email<br />Online banking<br />Sports results<br />Multimedia<br />Social networking<br />
  8. 8. Accessibility is about lifting barriers<br />
  9. 9. Managing expectations<br />
  10. 10.
  11. 11.
  12. 12. Accessibility is not a checklist –<br /> it’s an ongoing commitment. <br />
  13. 13. What is accessibility? <br />Why should I care?<br />
  14. 14. Auditory<br />Cognitive and neurological<br />Visual<br />Physical<br />Speech<br />All disabilities that affect access to the web <br />
  15. 15. Auditory<br />Cognitive and neurological<br />Visual<br />Physical<br />Speech<br />New web users<br />Older people<br />Low bandwidths<br />Also, access for people who don’t have disabilities<br />
  16. 16. Accessibility is the capacity of ANY user, regardless of ability or disability, to access the same content and information.<br />
  17. 17. Accessibility and the law<br />
  18. 18. “All decision-makers need to understand the legal reasons for designing accessibly, and the legal liability for ignoring the issue. This is especially important since ignorance of the law is not a defense.”<br />- Cynthia Waddell<br />
  19. 19. Canada<br />Japan<br />Korea<br />USA<br />Hong Kong<br />Singapore<br />Brazil<br />Australia<br />New Zealand<br />Countries with accessible web design laws or policies<br />
  20. 20. United Kingdom<br />Ireland<br />Denmark<br />Sweden<br />Portugal<br />Norway<br />Luxembourg<br />Austria<br />Germany<br />France<br />Holland<br />Italy<br />Belgium<br />European countries with accessible web design laws or policies<br />
  21. 21. Business advantages<br />
  22. 22. Optimised mobile content<br />Increased usability<br />Direct cost savings<br />Accessibility means business<br />Less development time<br />Wider clientele<br />Search engine optimisation<br />
  23. 23. Okay. We get it. What now?<br />
  24. 24. Assessing user goals<br />Briefing writers<br />Testing content<br />Managing change<br />Sew accessibility into your content strategy processes<br />
  25. 25. Evangelise accessibility<br />
  26. 26. Content strategists are modern storytellers<br />
  27. 27. Photo credit: © Boy_Wonder<br />Most people will experience some degree of disability in their lifetime.<br />Fact or fiction?<br />
  28. 28. Photo credit: © Boy_Wonder<br />Accessibility is expensive.<br />Fact or fiction?<br />
  29. 29. Photo credit: © Boy_Wonder<br />Accessibility improvements limit the user experience for users without disabilites.<br />Fact or fiction?<br />
  30. 30. Thanks for listening<br />Let’s start talking accessibility more<br />{And remember: #contentstrategy hearts #accessibility}<br />Irene Walker<br />Irene Walker<br />@1rene<br />CS Forum 2011<br />London<br />

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