Company Profile…..PepsiCo is a world leader inconvenient snacks, foods andbeverages.1. Solid Philosophy, Solid Company. Creating a Better Tomorrow forFuture Generations.2. Our Mission and Vision At PepsiCo. we believe being a responsiblecorporate citizen is not only the right thing to do, but the right thing to do forour business.3. PepsiCo Values & Philosophy. Our Values & Philosophy are a reflectionof the socially and environmentally responsible company we aspire to be.4. Corporate Governance. PepsiCo has adopted strict corporatestandards that govern our operations and ensures accountability for ouractions.
HISTORY Founder Caleb Bradham Current CEO is Indra Nooyi Pepsi Co Inc. established in 1965 in North Carolina Ceo of PepsiCo Inc. Donald M. KendallPepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a productportfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our mainbusinesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foodsand beverages that are loved throughout the world.PepsiCo India Region: Leadership through Performance with PurposePepsiCo entered India in 1989 and in a short period, has grown into one of the largest and fastestgrowing food and beverage businesses in the country. the consumers they serve and theenvironment whose resources they use.One of the largest food and beverage businesses in India: PepsiCo India’s diverse portfolio includesiconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker and young, butimmensely popular and fast growing brands, such as Nimbooz and Aliva.A growing portfolio of enjoyable and wholesome snacks and beverages PepsiCo’s portfolio reflectsits commitment to nourish consumers with a diverse range of fun and healthier products.Model partnership with over 24,000 farmers: PepsiCo has pioneered and established a model ofpartnership with farmers and now works with over 24,000 happy farmers across nine states.
History continue………Global leader in water conservation: In 2009, PepsiCo India achieved a significant milestone,by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world.PepsiCo is lauded for its efforts for water conservation.Care for the environment: PepsiCo is focused on reducing its carbon footprint. Nearly 30percent of its energy is today generated from renewable sources such as rice husk boilersand wind turbines.Exemplary employment practices: PepsiCo India presently employs 6,400 people andprovides indirect employment to almost 2,00,000 people. The company believes in providingemployment and growth opportunities to local talent.
Our Mission…Our mission.Our mission is to be the worlds premier consumer products company focused onconvenient foods and beverages. We seek to produce financial rewards to investorsas we provide opportunities for growth and enrichment to our employees, ourbusiness partners and the communities in which we operate. And in everything wedo, we strive for honesty, fairness and integrity.
Our vision……..Our Vision"PepsiCos responsibility is to continually improve all aspects of the world in which weoperate - environment, social, economic - creating a better tomorrow than today."Our vision is put into action through programs and a focus on environmental stewardship,activities to benefit society, and a commitment to build shareholder value by makingPepsiCo a truly sustainable company.Performance with PurposeAt PepsiCo, were committed to achieving business and financial success while leaving apositive imprint on society - delivering what we call Performance with Purpose.
SWOT ANALYSIS…….. Strengh………1. Strong brand equity.2. Well-known worldwide.3. Innovating company.4. Ethical, socially responsible, and sustainable company.5. Strong advertising company with more than 40 slogans and songs.6. PepsiCo as the largest part of the market share after Coca-Cola.7. PepsiCo owns a wide variety of smaller brands which able them to offer a large productrange from beverages to snacks.
Weakness…….1.PepsiCo production is really expansive because of the need to constantly develop newproducts to meet the changing customers demands.2. PepsiCo is experiencing a lack of focus towards Pepsi sodas.3. PepsiCo is experiencing product recalls.4. PepsiCo has a low employment productivity and a weak distribution.5. PepsiCo depends too much on the US market.6. PepsiCo is far behind Coca-Cola in the international market.
Opportunities……….1. Opening in market for less costly products.2. Growth opportunities in developed countries as well as international non establishedcountries.3. Pepsi recently reacquired ownership of its two largest bottlers, Pepsi Bottling Group (PBG)and PepsiAmericas (PAS).4. Compete in more than one industry (non-alcoholic beverage industry, the salty or savorysnack food industry, and the breakfast food industry).5. Growth in the carbonated drink market is the largest in Asia and Europe.6. The worlds demand is experiencing a growth with the sports drinks, bottled water, andenergy drinks.
Threats………….1. Fierce competition from Coca-Cola, which owns the largest piece of the market share2. The downturn in economy, which lead customers to shift away from bottles of water totap water.3. Because of the recession, customers are finding cheaper alternatives to the nationalbrands.4. Customers are getting more conscious and concerned about their eating habits andgeneral health.5. Campaign against plastic containers has impacted the sale of bottled beverages6. Highly dependent on supplies of clean water, to prevent contamination
Strategy…………..Market development is a strategy that PepsiCo should apply by expanding incountries that not already established.Use forward integration to acquire smaller companies in foreign markets toincrease their market share.Product development and related diversification should also be consideredwhile trying to produce and distribute healthier products.
OH YES ABHI!Brand HistoryPepsi is a hundred-year-old brand loved by over 200 million people worldwide. The largestsingle selling soft drink brand in India, Pepsi is ubiquitous on just about every socialoccasion.• Youngistaan loves it. 200 million people worldwide love it. But what has made Pepsithe single largest selling soft drink brand in India is actually a formula concocted a centuryago in a faraway continent. Pepsi has become a friend to youth and youth culture• Pepsi has always fuelled youth passions like cricket, Bollywood, music and now football. Youth icons like MS Dhoni, Ranbir Kapoor, Didier Drogba, Virendar Sehwag, Sachin Tendulkar, Priyanka Chopra and Deepika Padukone have endorsed Pepsi since its launch in India.
MOUNTAIN DEW – ‘DARR KE AAGE JEET HAI’Brand HistoryThe main formula of Mountain Dew was invented in Virginia. The drink was named and firstmarketed in Johnson City, Tennessee and Knoxville, Tennessee in 1948.In India, Mountain Dew set the soft drink category ablaze in 2003 with its iconic launchcampaign ‘Cheetah Bhi Peeta Hai’.Brand AdvantageIt is a soft drink that exhilarates like no other because of its active, high-energy, extreme citrustaste. The idea of daring, challenges, a ‘can do’ attitude, adventure and exhilaration aredeeply entrenched in its brand DNA.
SLICE – PURE MANGO PLEASUREBrand HistorySlice was launched in India in 1993 as a refreshing mango drink and quickly went on tobecome a leading player in the category.In 2008, Slice was relaunched with a winning product formulation that made consumers fall inlove with its taste. With new pack graphics and clutter-breaking advertising, Slice has built apowerful appeal.Slice was the first brand ever in the Juice and Juice Drinks category to sign on Bollywood divaKatrina Kaif as the brand ambassador for Slice.
Brand HistoryLay’s, the world’s largest and favourite snack food brand, has steadily established itself as anindispensable part of India’s snacking culture since its launch in 1995.With its irresistible taste, international and Indian flavours and youth-centric imagery, Lay’s hasestablished itself as a youth brand and continues to grow in the hearts and mind of itsconsumers.Over the years, Lay’s has become known for its engaging and innovative promotions andcampaigns. The brand known for its ‘No one can eat just one’ campaign has moved itspositioning. Saif Ali Khan has been the face of the brand for over five years, and has recentlybeen joined by the captain of the Indian cricket team M.S. Dhoni. Both embody the youthfulenergy and appeal of the brand.
Brand HistoryLehar was launched in 1996, with innovative small packs and traditional flavours. The brandpositioned itself by emphasizing its irresistible taste and using modern imagery.Lehar was re-launched in 2006 and positioned itself using the plank ‘Taste zyaada kyunki oiltaza’. It promised to deliver good taste through the use of fresh oil in the manufacturingprocess.Brand AdvantageWith the tag line ‘The Joy of Sharing- Khao Khilao Khushiyan Badhao.’, the brand promises todeliver irresistible namkeens to consumers.Lehar : Quality in Every BiteLehar are great-tasting, high-quality.
Brand HistoryLaunched in 1999, this perfect ‘namkeen’ snack, developedentirely in India, has come to be identified with fun and lovablehuman quirks. It developed an even stronger identity throughassociations with celebrities like Juhi Chawla (2003) andKareena Kapoor (2008), well-known Indian actors.• Made with trusted kitchen ingredients: 100% vegetarian
Brand HistoryTropicana was founded in Bradenton, Florida, USA, in 1947. It is now enjoyed almosteverywhere in the world. Carefully nurtured for over 50 years, Tropicana has matured intoone of the most respected beverage brands. Tropicana is the #1 brand in packaged 100%Juice* in the world in 2011 in off-trade volume. It is today available in 63 countries. Since1998, Tropicana has been owned by PepsiCo,Brand AdvantageTropicana continues to select the best fruit to manufacture high-quality juices and originalproducts, pioneer innovative processes and explore new markets for its products.In India, Tropicana comes in two categories: 100% Juices (sold as Tropicana 100%) and JuiceBeverages (sold as Tropicana.
UNCLE CHIPPS – ‘BOLE MERE LIPS, I LOVE UNCLE CHIPPS’Brand HistoryLaunched in 1992, Uncle Chipps was a pioneer in branded potato chips in India.The brand was acquired from Amrit Agro Ltd. in 2000 by Frito-Lay India. After the acquisition,the hugely popular brand has grown from strength to strength and has built a powerfulconnection with consumers.The potatoes have now become delicious chips and are packed and delivered to a storenear you.