Teenagers & StereotypesA case study
Richard Dyer - 1979 Many of the debates and critical approaches torepresentation focus upon stereotypes, which, according...
Stereotyping – theoretical perspective Stereotyping can be seen to exaggerate difference and indoing so may increase anta...
Stereotyping – theoretical perspective It can be argued that it is not the media’s use of stereotypesthat is problematic ...
Stereotyping – theoretical perspective Consider how the stereotypes are constructed withreference to… clothing body lan...
Stereotyping – theoretical perspective Task 2 : Analyse the following extracts in terms of how thestereotypes are constru...
Text 1 : Kevin the Teenager – HarryEnfield and Chumshttp://www.youtube.com/watch?v=Lqm8JGnSshE
Text 2:Vicky Pollard – Little Britain
Text 3 : Lauren –The CatherineTate Show
Youth Representations & Stereotypes
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Youth Representations & Stereotypes

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Year 9 Media - Unit 2

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Youth Representations & Stereotypes

  1. 1. Teenagers & StereotypesA case study
  2. 2. Richard Dyer - 1979 Many of the debates and critical approaches torepresentation focus upon stereotypes, which, according toDyer (1979), involve a number of processes: The complexity and variety of a group is reduced to fewcharacteristics An exaggerated version of these characteristics is applied toeveryone in the group as if they are an essential element of allmembers of the social group These characteristics are represented in the media throughmedia language
  3. 3. Stereotyping – theoretical perspective Stereotyping can be seen to exaggerate difference and indoing so may increase antagonisms betweengroups . A problem with the media’s use of stereotypes is itsselectivity , as it conveys values and assumptions that mayhelp construct the audience’s perception of the world andconsequently their behaviour. It is important to note that the media does not inventstereotypes, but by repeatedly using them, media can beaccused of reinforcing certain values and assumptions.
  4. 4. Stereotyping – theoretical perspective It can be argued that it is not the media’s use of stereotypesthat is problematic but the audience’s assumptionthat this representation can be applied to allmembers of a particular group .
  5. 5. Stereotyping – theoretical perspective Consider how the stereotypes are constructed withreference to… clothing body language or mannerisms décor of habitat location accent or language music Relationships lifestyle.
  6. 6. Stereotyping – theoretical perspective Task 2 : Analyse the following extracts in terms of how thestereotypes are constructed. Remember to detail yourresponse. Text 1 : Kevin theTeenager – Harry Enfield and Chums Text 2:Vicky Pollard – Little Britain Text 3 : Lauren –The CatherineTate Show
  7. 7. Text 1 : Kevin the Teenager – HarryEnfield and Chumshttp://www.youtube.com/watch?v=Lqm8JGnSshE
  8. 8. Text 2:Vicky Pollard – Little Britain
  9. 9. Text 3 : Lauren –The CatherineTate Show

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