Content Analysis:The Hows & Whys toUnderstanding Your ContentChiara FoxEuroIA26 September 2008                             1
Context             Users            IA          Content                            2
What Is Content?Anything that can be structured or described.  Words                          Features  Images            ...
What Is “Content Analysis”?                              4
It’s About Patterns                      5
And Relationships                    6
Why Do a Content Analysis?You have to know what you havebefore you start doing somethingwith it.To better serve your custo...
What Are the Parts?Content analysis involves a series ofdeliverables.  Content Inventory  Content Audit  Content Map      ...
The Content Inventory                        9
The Content InventoryA content inventory is adetailed, meticulousaccounting of all items onthe site.                      ...
Data to Capture in aContent Inventory  Content owner  Person responsible for migration/updating page  Freeze status  ROT s...
Example of a Content Inventory                                 12
What About Huge Sites?Rely on your databasesUse search engine spiders and other crawlersUse a database, not spreadsheets  ...
Content InventoryPurposeUsed during a site migration.To estimate time and bodies needed formigration.To keep track if each...
The Content Audit                    15
16
How Big of a Sample ToTake?Determine amount of time for auditSpend about 3 minutes per itemPlan on 2 passes over each item...
How to Record Sampled Items                              18
19
20
Example of a Content Audit                             21
22
Example of a Content Audit, II                                 23
Feature Audit ExamplePage Title       Function     Type                                     Required for        Page Name ...
Content Audit PurposeGet a sampling or flavor of a site.Figure out what you have so you can reorganize it.Usually you don’...
The Content Map                  26
Map Your Content Audit                         27
So What Gets Mapped?Start with the spreadsheetNot formats (e.g., html, pdf, jpg)Generalize the pages by identifying the co...
You Know What You’llGet When You Click...Press releasesProduct overviewContact infoVideo tutorialCase studiesShopping cart...
Identifying a ContentGenre Does it use a specific template? Are there lots of items like this, with just differences in su...
Genre? Or Instantiation?                           31
Subject-Based Content Map                            32
33
34
Feature Map Example Example     Feature Map                              35
36
Content Map PurposeListing of all content genres on the site.For communicating with executives or otherteam members.Gain i...
Who Should Do theContent Analysis?                    38
The Content AuditPersonalityClose attention to detailDeep understanding of & comfortable with thewebUnderstanding of the p...
You Can Always HelpOthers                      40
Successful MentoringLocation doesn’t matter; touch points doLots of examplesKeep work in contextWork together to “dial in”...
Be Prepared If ThingsDon’t Go Well Close enough is often good enough. The map is often more important than the spreadsheet...
So Remember...Content Inventory  When you are doing a migration and have to  account for every itemContent Audit  When you...
Thank You!Chiara Foxchiara@adaptivepath.comJoin me & others from Adaptive Path atUX Intensive CopenhagenOctober 13-16Regis...
Photo CreditsBy Akiyoshi Kitaoka http://www.ritsumei.ac.jp/~akitaoka/index-e.htmlBy Orangeacid http://www.flickr.com/photo...
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Content Analysis

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The Hows & Whys to Understanding Your Content. by Chiara Fox EuroIA
26 September 2008

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Content Analysis

  1. 1. Content Analysis:The Hows & Whys toUnderstanding Your ContentChiara FoxEuroIA26 September 2008 1
  2. 2. Context Users IA Content 2
  3. 3. What Is Content?Anything that can be structured or described. Words Features Images Services Video Physical items Tools or applications Signage 3
  4. 4. What Is “Content Analysis”? 4
  5. 5. It’s About Patterns 5
  6. 6. And Relationships 6
  7. 7. Why Do a Content Analysis?You have to know what you havebefore you start doing somethingwith it.To better serve your customers. 7
  8. 8. What Are the Parts?Content analysis involves a series ofdeliverables. Content Inventory Content Audit Content Map 8
  9. 9. The Content Inventory 9
  10. 10. The Content InventoryA content inventory is adetailed, meticulousaccounting of all items onthe site. 10
  11. 11. Data to Capture in aContent Inventory Content owner Person responsible for migration/updating page Freeze status ROT status Current location in site New location in site New file names/URL changes 11
  12. 12. Example of a Content Inventory 12
  13. 13. What About Huge Sites?Rely on your databasesUse search engine spiders and other crawlersUse a database, not spreadsheets 13
  14. 14. Content InventoryPurposeUsed during a site migration.To estimate time and bodies needed formigration.To keep track if each and every little bit ofcontent. 14
  15. 15. The Content Audit 15
  16. 16. 16
  17. 17. How Big of a Sample ToTake?Determine amount of time for auditSpend about 3 minutes per itemPlan on 2 passes over each itemDivide that by the number of items on the siteGives you the number of items to look at.It doesn’t take a lot of content to get a good feelfor what is on the site. 17
  18. 18. How to Record Sampled Items 18
  19. 19. 19
  20. 20. 20
  21. 21. Example of a Content Audit 21
  22. 22. 22
  23. 23. Example of a Content Audit, II 23
  24. 24. Feature Audit ExamplePage Title Function Type Required for Page Name Payday Location in Required for Process Tax Payment 24
  25. 25. Content Audit PurposeGet a sampling or flavor of a site.Figure out what you have so you can reorganize it.Usually you don’t need to do a full inventory. 25
  26. 26. The Content Map 26
  27. 27. Map Your Content Audit 27
  28. 28. So What Gets Mapped?Start with the spreadsheetNot formats (e.g., html, pdf, jpg)Generalize the pages by identifying the contenttypes, objects or genres that you have 28
  29. 29. You Know What You’llGet When You Click...Press releasesProduct overviewContact infoVideo tutorialCase studiesShopping cart 29
  30. 30. Identifying a ContentGenre Does it use a specific template? Are there lots of items like this, with just differences in subject matter? Can it stand alone, without context? Is there a specific purpose? Or use? What expectations will people bring to it? 30
  31. 31. Genre? Or Instantiation? 31
  32. 32. Subject-Based Content Map 32
  33. 33. 33
  34. 34. 34
  35. 35. Feature Map Example Example Feature Map 35
  36. 36. 36
  37. 37. Content Map PurposeListing of all content genres on the site.For communicating with executives or otherteam members.Gain insights from graphical representation ofthe content.Needed to build mental model diagram. 37
  38. 38. Who Should Do theContent Analysis? 38
  39. 39. The Content AuditPersonalityClose attention to detailDeep understanding of & comfortable with thewebUnderstanding of the project & how the contentaudit will be usedAbility to think abstractlyA member of the core web team 39
  40. 40. You Can Always HelpOthers 40
  41. 41. Successful MentoringLocation doesn’t matter; touch points doLots of examplesKeep work in contextWork together to “dial in” granularity 41
  42. 42. Be Prepared If ThingsDon’t Go Well Close enough is often good enough. The map is often more important than the spreadsheet. This is hard work – be understanding and supportive. More than just clicking links. 42
  43. 43. So Remember...Content Inventory When you are doing a migration and have to account for every itemContent Audit When you need a sampling in order to inform designsContent Map A visualization of the content genres 43
  44. 44. Thank You!Chiara Foxchiara@adaptivepath.comJoin me & others from Adaptive Path atUX Intensive CopenhagenOctober 13-16Register with code “FOCF” to save 15%! 44
  45. 45. Photo CreditsBy Akiyoshi Kitaoka http://www.ritsumei.ac.jp/~akitaoka/index-e.htmlBy Orangeacid http://www.flickr.com/photos/orangeacid/353267143/By Edwards Hicks http://www.allposters.com/-sp/Noah-s-Ark-Posters_i128976_.htmBy Georges-Pierre Seurat, La Parade (1889) 45

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