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Content Analysis

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The Hows & Whys to Understanding Your Content. by Chiara Fox EuroIA …

The Hows & Whys to Understanding Your Content. by Chiara Fox EuroIA
26 September 2008

Published in: Education, Technology, Design
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  • 1. Content Analysis:The Hows & Whys toUnderstanding Your ContentChiara FoxEuroIA26 September 2008 1
  • 2. Context Users IA Content 2
  • 3. What Is Content?Anything that can be structured or described. Words Features Images Services Video Physical items Tools or applications Signage 3
  • 4. What Is “Content Analysis”? 4
  • 5. It’s About Patterns 5
  • 6. And Relationships 6
  • 7. Why Do a Content Analysis?You have to know what you havebefore you start doing somethingwith it.To better serve your customers. 7
  • 8. What Are the Parts?Content analysis involves a series ofdeliverables. Content Inventory Content Audit Content Map 8
  • 9. The Content Inventory 9
  • 10. The Content InventoryA content inventory is adetailed, meticulousaccounting of all items onthe site. 10
  • 11. Data to Capture in aContent Inventory Content owner Person responsible for migration/updating page Freeze status ROT status Current location in site New location in site New file names/URL changes 11
  • 12. Example of a Content Inventory 12
  • 13. What About Huge Sites?Rely on your databasesUse search engine spiders and other crawlersUse a database, not spreadsheets 13
  • 14. Content InventoryPurposeUsed during a site migration.To estimate time and bodies needed formigration.To keep track if each and every little bit ofcontent. 14
  • 15. The Content Audit 15
  • 16. 16
  • 17. How Big of a Sample ToTake?Determine amount of time for auditSpend about 3 minutes per itemPlan on 2 passes over each itemDivide that by the number of items on the siteGives you the number of items to look at.It doesn’t take a lot of content to get a good feelfor what is on the site. 17
  • 18. How to Record Sampled Items 18
  • 19. 19
  • 20. 20
  • 21. Example of a Content Audit 21
  • 22. 22
  • 23. Example of a Content Audit, II 23
  • 24. Feature Audit ExamplePage Title Function Type Required for Page Name Payday Location in Required for Process Tax Payment 24
  • 25. Content Audit PurposeGet a sampling or flavor of a site.Figure out what you have so you can reorganize it.Usually you don’t need to do a full inventory. 25
  • 26. The Content Map 26
  • 27. Map Your Content Audit 27
  • 28. So What Gets Mapped?Start with the spreadsheetNot formats (e.g., html, pdf, jpg)Generalize the pages by identifying the contenttypes, objects or genres that you have 28
  • 29. You Know What You’llGet When You Click...Press releasesProduct overviewContact infoVideo tutorialCase studiesShopping cart 29
  • 30. Identifying a ContentGenre Does it use a specific template? Are there lots of items like this, with just differences in subject matter? Can it stand alone, without context? Is there a specific purpose? Or use? What expectations will people bring to it? 30
  • 31. Genre? Or Instantiation? 31
  • 32. Subject-Based Content Map 32
  • 33. 33
  • 34. 34
  • 35. Feature Map Example Example Feature Map 35
  • 36. 36
  • 37. Content Map PurposeListing of all content genres on the site.For communicating with executives or otherteam members.Gain insights from graphical representation ofthe content.Needed to build mental model diagram. 37
  • 38. Who Should Do theContent Analysis? 38
  • 39. The Content AuditPersonalityClose attention to detailDeep understanding of & comfortable with thewebUnderstanding of the project & how the contentaudit will be usedAbility to think abstractlyA member of the core web team 39
  • 40. You Can Always HelpOthers 40
  • 41. Successful MentoringLocation doesn’t matter; touch points doLots of examplesKeep work in contextWork together to “dial in” granularity 41
  • 42. Be Prepared If ThingsDon’t Go Well Close enough is often good enough. The map is often more important than the spreadsheet. This is hard work – be understanding and supportive. More than just clicking links. 42
  • 43. So Remember...Content Inventory When you are doing a migration and have to account for every itemContent Audit When you need a sampling in order to inform designsContent Map A visualization of the content genres 43
  • 44. Thank You!Chiara Foxchiara@adaptivepath.comJoin me & others from Adaptive Path atUX Intensive CopenhagenOctober 13-16Register with code “FOCF” to save 15%! 44
  • 45. Photo CreditsBy Akiyoshi Kitaoka http://www.ritsumei.ac.jp/~akitaoka/index-e.htmlBy Orangeacid http://www.flickr.com/photos/orangeacid/353267143/By Edwards Hicks http://www.allposters.com/-sp/Noah-s-Ark-Posters_i128976_.htmBy Georges-Pierre Seurat, La Parade (1889) 45

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