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Its culture and traditions coupled with its varied demographics, have made Kerala one of the most popular tourist destinations in India. National Geographic's Traveller magazine names Kerala as one of the "ten paradises of the world" and "50 must see destinations of a lifetime". Travel and Leisure names Kerala as "One of the 100 great trips for the 21st century". In 2012,it overtook Taj Mahal to be the number one travel destination in Google's search trends for India. Kerala's beaches, backwaters, mountain ranges and wildlife sanctuaries are the major attractions for both domestic and international tourists. The city of Kochi ranks first in the total number of international and domestic tourists in Kerala. Varkala beach in Thiruvananthapuram is rated as 9th best bargain adventures 2013 in the world by The Guardian, UK. It also referred Varkala as new Goa
The most popular tourist attractions in the state are beaches, backwaters and hill stations. Major beaches are at Kovalam, Varkala, Kappad, Muzhappilangad and Bekal. Popular hill stations are at Munnar, Wayanad, Wagamon, Peermade, Nelliampathi and Ponmudi. Kerala's ecotourism destinations include 12 wildlife sanctuaries and two national parks: Periyar Tiger Reserve, Parambikulam Wildlife Sanctuary, Neyyar Wildlife Sanctuary, Chinnar Wildlife Sanctuary, Thattekad Bird Sanctuary, Wayanad Wildlife Sanctuary, Muthanga Wildlife Sanctuary, and Eravikulam National Park are the most popular among them. The "Backwater" are an extensive network of interlocking rivers (41 west-flowing rivers), lakes, and canals that center around Alleppey, Kumarakom, Kollam and Punnamada (where the annual Nehru Trophy Boat Race is held in August). Padmanabhapuram Palace and the Mattancherry are two notable heritage sites. According to a survey conducted among foreign tourists, Elephants, fireworks display and huge crowd are the major attractions of Thrissur Pooram. Nemmara Vela is also famous for the fireworks.
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