Amazon Product Ads Feed Overview
Congratulations, you are three steps away from listing on Product Ads.
Fill in the template Example Template Data
Select the FeedTemplate worksheet and fill in the template with your product information For detailed information on the data fields, formatting or requirements,
paying special attention to required fields. Do not change the header names. Some example look on the DataDefinitions worksheet or in the Help section of the
data is on the right, and more detailed information is located in the DataDefinitions Seller Central website.
worksheet.
Required Fields
Category: mywebsiteDirectory>Category>Grouping
Title: This is the title of the product
Link: http://www.YourCompany.com/product/detail.html
SKU: 12345678910
Price: 123.45
Save a copy of the template as a .txt file Strongly Recommended Fields
Once you have completed entering your products save a copy of your template as a Text UPC: 000123456789
(Tab delimited) (*.txt) file, our system only accepts this format. Make sure you are on the Image: http://www.YourCompany.com/product/image.jpg
FeedTemplate tab when you save your file as Text.
Description: This is a one paragraph description of the product
Manufacturer: Manufacturer's Name
Recommended Fields
Shipping Weight: 12.34
Shipping Cost: 5.67
Upload your file
Log into SellerCentral.com and select the Products tab. From here you will be able to select
the .txt file you just created and upload it to our systems.

Amazon Product Ads Feed Template
Category Title Link SKU Price UPC Image Description Manufacturer Shipping Weight Shipping Cost
Sport, game Steel-post http://www.cherryonice.ca/products.html
10 $560.20 105 Kg $146.50
Sport, game P.V.C.-post http://www.cherryonice.ca/products.html
11 $395.80 53Kg $87.75
Sport, game Red-rubber Disc http://www.cherryonice.ca/products.html
12 $33.84 1Kg $13.95
Game, entertainment
Utility-post 13 $47.95
http://www.cherryonice.ca/products.html 7.5Kg $23.25
Cherryonice, CD of the game and extra stuff
CD's of the-game http://www.cherryonice.ca/products.html
14 $24.95 shipping included
T shirt with Cherry On Ice logo
T-shirts w. cherry http://www.cherryonice.ca/products.html
15 $22.75 shipping included

Amazon Product Ads Feed Data Definitions
Required Fields
Field Description Examples
Category: While we make the final match, you must suggest a category for your item. It is Alphanumeric: Home > Bed and >Bathroom > Bathtubs
generally best to use your own descriptive website categories when
classifying the offers in your feed. To see our category guidelines click the
"What should I use for Category on my file?" link from the Upload Product Ads
page.
Title: Enter the product name (100 character max). To avoid an error, do not include Alphanumeric: OLYMPUS Stylus 810
any of the following: HTML tags, hard returns, quotation marks or any special
characters. Some examples of special characters not to use are *, $, &,+.
Link: This is an extremely important field, since this will be the URL that directs URL: http://www.companyname.com/products/item.htm
customers to the product on your Web site. The URL must be fully-formed and
valid. Be sure to include http:// on your links.
SKU: A unique identifier for each product, assigned by you. After you have established Alphanumeric: 1H3400
a SKU for a product do not change it. SKUs are case sensitive and cannot be
longer than 40 characters.
Price: List the product price in US dollars, without a $ sign, commas, text, or quotation Numeric: 59.95 or 1000.00 (note that you should include the
marks. Do not include taxes, shipping costs, rebates, coupons, or bulk discounts. digits to the right of the decimal point)
Strongly Recommended Fields
Field Description Examples
UPC: Enter the 12 digit UPC (Universal Product Number) including any leading zeros. Numeric: 798888465012 or 068381012098
Do not remove or insert any characters or spaces. Without a UPC we will try to
match your listing to an existing product detail page. If there is no match, we will
create your listings but they will only show on similar related items.
Image: Images should have 72-pixels-per-inch resolution and be at least 110 pixels on URL: http://www.companyname.com/image/125.main.jpg
the longest side and 11 on the shortest side. Acceptable file formats are JPG and
GIF, and the URL must be fully-formed and valid. Be sure to include http:// when
naming your image. There cannot be any spaces in the image URL or redirects.
Save the image to your Web server and enter the URL in the Image field.
Description: The description should complement your title since it allows you to provide more Alphanumeric: The new Worn Cherry and Worn Brown finishes
details about your product (2,000 character max). To avoid an error, do not give this classic model the look of a well-worn, well-loved
include any of the following: HTML tags, hard returns, quotation marks or any instrument.
special characters. Some examples of special characters not to use are *, $, &,+.
Manufacturer: Enter the manufacturer. Do not use your store name in this field unless you are Alphanumeric: OLYMPUS
the manufacturer. This is a very important field because it is keyword searchable.
Recommended Fields
Field Description Examples
Shipping Weight: Use this field if you calculate shipping costs based on product weight. Enter Numeric: 2.33 or 100.00 (note that you should include the digits
shipping weight in pounds, and without commas. to the right of the decimal point)
Shipping Cost: Shipping included in the file OVERRIDES rules set in the shipping tool. This Numeric: 5.00 or 9.99 (note that you should include the digits to
NUMERIC field should contain the lowest amount (in US$) a buyer would be the right of the decimal point)
required to pay to have ONLY one of that product shipped. If you have a flat rate,
include that. If you have free shipping, enter 0.00. Do not use "$" or commas.