Webinar: New Opportunities with New Top-Level Domains
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Webinar: New Opportunities with New Top-Level Domains

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These new domain extensions allow all businesses to take advantage of new opportunities to secure their online brand and improve audience targeting. ...

These new domain extensions allow all businesses to take advantage of new opportunities to secure their online brand and improve audience targeting.

Last month, 1&1 Internet began releasing the first of hundreds of new domain extensions to the public for full registration. These new generic top-level domains (.bike, .cab, .photos, and more) have been an important topic for online businesses, and now these names are officially available to customers.

In this webinar, we will discuss:
• What Are New Generic Top-Level Domains (gTLDs)?
• Why Should You Consider a gTLD?
• How Can They Benefit Your Business?
• Case Studies: How gTLDs Are Benefiting Businesses
• How to Secure Your gTLD
• When Will The gTLDs Be Available?

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Webinar: New Opportunities with New Top-Level Domains Webinar: New Opportunities with New Top-Level Domains Presentation Transcript

  • New Opportunities with New Generic Top-Level Domains Presenters: Daniel Young and Christine Skiffington 1
  • ® 1&1 Internet Inc. 2014 2 Presenters Daniel Young Content Manager, 1&1 Christine Skiffington Social Media Manager, 1&1
  • Agenda ® 1&1 Internet Inc. 2014 3 What Are New Generic Top-Level Domains (gTLDs)? Why Should You Consider A gTLD? How Can They Benefit Your Business? Case Studies: How gTLDs Are Benefiting Businesses How to Secure Your gTLD When Will The gTLDs Be Available? Q & A View slide
  • The end of a domain name e.g. .com, .net, .org New top-level domains The new range of creative extensions ® 1&1 Internet Inc. 2014 4 What Are New Top-Level Domains? View slide
  • Increased Options Tailored to Your Business gTLDs ® 1&1 Internet Inc. 2014 5 Why Should You Consider A gTLD?
  • Increase Awareness Protect your Brand Identity Connect any new name to your current website Differentiate yourself ® 1&1 Internet Ltd. 2014 6 How Can They Benefit Your Business?
  • Business:  Plans to design and build custom bike frames  New domain: www.culture.bike Why:  Manages a website called Pedal Culture  Wants to sell custom bike frames on website  Increases visibility from other passionate cyclists ® 1&1 Internet Inc. 2014 7 Case Study: Jesse Buller, Pedal Culture “I love beautiful websites, so I decided to work on one of my own, creating Pedal Culture in November 2013. I’m combining my education in design with my passion for bicycles.” - Jesse Buller
  • Business:  Wedding and Special Event Photography  New domain: www.davidstewart.photography Why:  The namespace of .com was too crowded  Creates a more simple and memorable URL  Increasing brand awareness online ® 1&1 Internet Inc. 2014 8 Case Study: David Stewart Photography “With DavidStewart.photography, my name conveys, at a glance, who I am and what I do, with no compromises in clarity. That simplicity has a direct impact on client reach, which is critical to any business.” - David Stewart
  • Business:  Grape Cat, Retailer of Vegan Clothing  New domain: www.veganonline.clothing Why:  To increase brand recognition  To stand out against competition  To make it easier for customers to find them ® 1&1 Internet inc. 2014 9 Case Study: James Lucas, Clothing Retail Owner “Only starting our business last year I hope the new TLD, veganonline.clothing, will help our business grow and make it easier for new customers to find us online.” - James Lucas
  • Step 1: What do you want your gTLD to represent? Location e.g. .nyc, .vegas .miami Subject area e.g. .wine, .football, .wedding Business industry e.g. .accounting, .marketing Website type e.g. .shop, .blog ® 1&1 Internet Inc. 2014 10 How to Secure Your New gTLD
  • Step 2: Visit the 1&1 New gTLD portal ® 1&1 Internet Inc. 2014 11 How to Secure Your New gTLD
  • New gTLDS already available! ® 1&1 Internet Inc. 2014 12 When Will The New gTLDs Be Available? TLD .VENTURES .LIGHTING .ENTERPRISES .SINGLES .PHOTOGRAPHY .TIPS .BIKE .CONTRACTORS .VOYAGE .HOLDINGS .LAND .SHOES .PLUMBING .TECHNOLOGY .CAREERS .GURU .CONSTRUCTION .PHOTOS .CLOTHING .DIRECTORY .RECIPES .CAMERA .KITCHEN .DOMAINS .EQUIPMENT .TODAY .MENU .ESTATE .DIAMONDS .BERLIN .GALLERY .CAB .GRAPHICS .LIMO
  • gTLDS to be released in the next month! ® 1&1 Internet Inc. 2014 13 When Will The New gTLDs Be Available? TLD Release date TLD Release date .ACADEMY 03/19/2014 .CAMP 04/02/2014 .CENTER 03/19/2014 .EDUCATION 04/02/2014 .COMPANY 03/19/2014 .GLASS 04/02/2014 .COMPUTER 03/19/2014 .INSTITUTE 04/02/2014 .MANAGEMENT 03/19/2014 .REPAIR 04/02/2014 .SYSTEMS 03/19/2014 .COFFEE 04/09/2014 .UNO 03/19/2014 .FLORIST 04/09/2014 .BUILDERS 03/26/2014 .HOUSE 04/09/2014 .EMAIL 03/26/2014 .INTERNATIONAL 04/09/2014 .SOLUTIONS 03/26/2014 .SOLAR 04/09/2014 .SUPPORT 03/26/2014 .HOLIDAY 04/16/2014 .TRAINING 03/26/2014 .MARKETING 04/16/2014
  • Thank you for your attention! Questions? 14 Facebook.com/1and1 Twitter.com/1and1 YouTube.com/1and1 SlideShare.net/1and1