The Power of Video Marketing

November 20th 2013
Presenters

Jonathan Stefansky
CEO
Viewbix
@jstefansky

Brian Costello
US Business Development
1&1 Internet
Agenda

 What is Video Marketing?
 Best practices to drive more leads, sales & fans
 Social media

 Don’t forget about...
What is Video Marketing?

InternetMarketingDictionary.com

“To include video into one’s marketing
efforts to promote an of...
Why Should You Care?
Video Outranks All Other Web Activities

Twitter
Blogging
Music purchase
Games
IM
Upload Photos
Online banking
Social Ntwo...
Best Practices

 Video Length?
KISS unless you’re super compelling

 Stop Wasting Views
What do you want your viewers to...
What is an Engagement?
Logo - CTA
Call to Action

Apps

Share on
Facebook

Share on
Twitter

Embed on
web site
Video in Facebook
Mobile + Video

 Online video now accounts for 50 percent of all mobile
traffic.

(Bytemobile Mobile Analytics Report)

...
Analytics & A/B Testing
Driving Leads & Sales from Online Video

23.1%
Average
Engagement

vs.

Industry standard:
1.2% engagement rate
Opt-in Vid...
Live Demo of 1&1 and Viewbix Integration
Thank you for your attention!
Facebook.com/1and1
Youtube.com/1and1

Twitter.com/1and1
Success.1and1.com

Questions?
® 1&1 ...
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The Power of Video Marketing - A Webinar by 1and1 and Viewbix

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The Internet is a visual medium. It’s a proven fact that 20% of Web visitors will read the text on your website but 80% will watch the same content in video form.

These slides were presented in the webinar "The Power of Video Marketing." In this webinar, Jonathan Stefansky, CEO of Viewbix, a leading provider of interactive video solutions and Brian Costello, Director of Business Development at 1&1 Internet discussed the power of video to transform your online marketing on November 20, 2013 at 1PM EDT.

View the recorded webinar at: http://youtu.be/VErfG46Dmhg

Webinar Agenda

1. What is Video Marketing?

2. Best practices for leveraging video to drive more leads, sales and fans.

3. Video Marketing on Social Media

4. Don’t forget about Mobile

5. Using analytics and A/B Testing to improve performance

6. How to use Viewbix’s Video Marketing Platform on your 1&1 Web page

7. Q&A

Published in: Technology, Business
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The Power of Video Marketing - A Webinar by 1and1 and Viewbix

  1. 1. The Power of Video Marketing November 20th 2013
  2. 2. Presenters Jonathan Stefansky CEO Viewbix @jstefansky Brian Costello US Business Development 1&1 Internet
  3. 3. Agenda  What is Video Marketing?  Best practices to drive more leads, sales & fans  Social media  Don’t forget about mobile  Leveraging analytics and A/B Testing  How to use Viewbix’s Video Marketing Platform on your 1&1 Web Sites  Q&A
  4. 4. What is Video Marketing? InternetMarketingDictionary.com “To include video into one’s marketing efforts to promote an offer. This can be done via a full motion video or a screen-capture video.”
  5. 5. Why Should You Care?
  6. 6. Video Outranks All Other Web Activities Twitter Blogging Music purchase Games IM Upload Photos Online banking Social Ntworks Watch Video & Video Sharing 0% 10% 20% 30% Percentage of time spent Source: Online marketing institute 40% 50% 60% 70%
  7. 7. Best Practices  Video Length? KISS unless you’re super compelling  Stop Wasting Views What do you want your viewers to do?  Give options Visual vs Audio Learners  Test, Test, Test How can you drive engagements?
  8. 8. What is an Engagement? Logo - CTA Call to Action Apps Share on Facebook Share on Twitter Embed on web site
  9. 9. Video in Facebook
  10. 10. Mobile + Video  Online video now accounts for 50 percent of all mobile traffic. (Bytemobile Mobile Analytics Report)  Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users. (Invodo)  We see greater than 40% engagement rates on Mobile Devices (viewbix q4 2012 video engagement report)
  11. 11. Analytics & A/B Testing
  12. 12. Driving Leads & Sales from Online Video 23.1% Average Engagement vs. Industry standard: 1.2% engagement rate Opt-in Video Ads: 3.5% engagement rate *Jun Group 2012 Video Report
  13. 13. Live Demo of 1&1 and Viewbix Integration
  14. 14. Thank you for your attention! Facebook.com/1and1 Youtube.com/1and1 Twitter.com/1and1 Success.1and1.com Questions? ® 1&1 Internet AG 2010 14
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