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The Benefits of New Top-Level Domains

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Soon the Internet Corporation for Assigned Names and Numbers (ICANN) will release a new range of top-level domains (TLDs) to the public. This means that businesses have the opportunity to acquire more …

Soon the Internet Corporation for Assigned Names and Numbers (ICANN) will release a new range of top-level domains (TLDs) to the public. This means that businesses have the opportunity to acquire more desirable domain names specific to their business, covering themes like location (.nyc, .miami), business (.shop, .restaurant), technology (.blog, .web), and hobby (.football, .music).

How will the new TLDs benefit businesses? We explain it all in this presentation. Find more information and pre-register at http://1a1s.us/mz.

Published in: Technology

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  • 1. 1&1 – New Top Level Domains What are the benefits of the new top-level domains? ® 1&1 Internet Inc. 2013 Page 1
  • 2. What are the new top-level domains (TLDs)? Soon the Internet Corporation for Assigned Names and Numbers (ICANN) will release a new range of top-level domains (TLDs) to the public. This means that businesses have the opportunity to acquire more desirable domain names specific to their business, covering themes like location (.nyc, .miami), business (.shop, .restaurant), technology (.blog, .web), and hobby (.football, .music). But you may be asking: “How will these new TLDs benefit me and my business?” ® 1&1 Internet Inc. 2013 Page 2
  • 3. Solid Online Branding Increased opportunities within the congested Internet namespace No need to settle for a complex Distinguish yourself domain name as a from competitors .COM – Choose with location or official business specialty TLDs name with new TLD ® 1&1 Internet Inc. 2013 Page 3
  • 4. Online Brand Security – Establishing a Domain Portfolio Establishing an extensive domain portfolio can help brand reputation and security.  Protect against cybersquatting  When individuals register domains with the likeliness or similarity to existing businesses or public figures with malicious intent or attempt to resell the domains to the business for a high personal profit  Prevent trademark infringements  TIP: Register professional domains that convey various misspellings or domain extensions ® 1&1 Internet Inc. 2013 Photo Credit: ©iStockphoto.com/DSGpro Page 4
  • 5. Digital Advantage and Visibility Stay updated on new TLD developments and launches for a competitive advantage Search engines have begun detailing their algorithms to index new TLDS as highly as existing TLDs like .COM Bring more context into your domain name Photo Credit: ©iStockphoto.com/ariszaglis, © frank peters – Fotolia.com, © XtravaganT– Fotolia.com ® 1&1 Internet Inc. 2013 Page 5
  • 6. Thank you for your attention! To learn more about new TLDs, visit: www.1and1.com/new-top-level-domains ® 1&1 Internet Inc. 2013 Page 6