Search Engine Marketing Webinar: The basics of SEO, SEM, and Getting Found Online
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Search Engine Marketing Webinar: The basics of SEO, SEM, and Getting Found Online

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In this webinar 1&1 Internet's Aaron Nye and Ryan Hayes explain how you can use Search Engine Marketing to help grow your business....

In this webinar 1&1 Internet's Aaron Nye and Ryan Hayes explain how you can use Search Engine Marketing to help grow your business.

Google has become a multi-billion dollar company on the success of search engine marketing. Now it's time for you to put this powerful tool to use for your business.

In this presentation we will cover:

Basic overview of search engine marketing
How to use pay-per-click marketing to drive more traffic to your website
Best practices to help increase your return on investment
Tips for writing good ad copy

Watch on YouTube: http://1a1s.us/23

* Recorded live on August 11, 2011. Register & view the schedule for upcoming webinars on http://www.1and1.com

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    Search Engine Marketing Webinar: The basics of SEO, SEM, and Getting Found Online Search Engine Marketing Webinar: The basics of SEO, SEM, and Getting Found Online Presentation Transcript

    • © 1&1 Internet Inc. 2010
    • Introduction to Search Engine Marketing
      What is Search Engine Marketing?
      Benefits of SEM
      What is SEO?
      Making SEO work for you and your site
      What is PPC?
      Google Adwords
      © 1&1 Internet Inc. 2010
    • Common Terms Used in Search Engine Marketing
      Search Engines – a website that indexes websites based on specific criteria or key words
      Search Spider – the program that finds and reads the content of websites to index in the search engine
      ROI – return on investment
      SEM – search engine marketing
      SEO – search engine optimization
      PPC – pay per click
      CPM – cost per mille (usually 1,000 impressions)
      © 1&1 Internet Inc. 2010
    • The Benefits of Search Engine Marketing
      High ROI
      Long Term
      A great deal of traffic is generated through search engines
      Targeted audience
      Strong Branding
      Improves overall quality of your site
      © 1&1 Internet Inc. 2010
    • Google Search Engine Results Page (SERP)
      © 1&1 Internet Inc. 2010
    • Keys to SEO
      Content
      Navigation
      Keywords
      Links
      © 1&1 Internet Inc. 2010
    • Content
      Most important aspect of SEO
      Put time and thought into what goes onto your site
      Primary criteria for your website’s rank
      Easiest aspect to control
      Constant updates are looked upon favourably
      Link entire site throughout your text
      Blogs are great for encouraging repeat visitors
      NEVER copy and paste
      © 1&1 Internet Inc. 2010
    • Navigation
      Spiders must be able to navigate site easily
      Do not rely on single mode of navigation (cross-link between pages)
      Use relevant words in body text to link to other pages
      Never use flash as primary source of site navigation
      Keep links simple and within 3 steps of home page
      Avoid frames wherever possible (common in old website builders)
      Search engines cannot access password-protected pages
      © 1&1 Internet Inc. 2010
    • Keywords
      Research research research
      Visit competitors websites
      Lists (Google AdWords Tool)
      A/B testing
      URL
      Multiple domains
      Top keywords
      page specific
      Header
      Clear and descriptive titles
      Body
      © 1&1 Internet Inc. 2010
    • Links
      Link sharing
      Affiliate programs
      Online advertising
      Text ads
      Sponsored blog posts
      Site or event sponsorships
      Social media
      YouTube
      Facebook
      Twitter
      Google+
      © 1&1 Internet Inc. 2010
    • PPC
      Prime positioning
      Set Budget
      Keep ads relevant and interesting
      Targeted landing pages
      Large amount of competition
      Great for branding
      Drives traffic
      Faster than SEO
      © 1&1 Internet Inc. 2010
    • Google Adwords
      Pay per click
      Bid system
      Keyword based
      Front page placement
      Ad text
      Budgeted campaigns
      A/B testing
      © 1&1 Internet Inc. 2010
    • 1&1 Search Engine Marketing
      © 1&1 Internet Inc. 2010
    • Any questions?
      © 1&1 Internet Inc. 2010