Search Engine Marketing Webinar: The basics of SEO, SEM, and Getting Found Online


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In this webinar 1&1 Internet's Aaron Nye and Ryan Hayes explain how you can use Search Engine Marketing to help grow your business.

Google has become a multi-billion dollar company on the success of search engine marketing. Now it's time for you to put this powerful tool to use for your business.

In this presentation we will cover:

Basic overview of search engine marketing
How to use pay-per-click marketing to drive more traffic to your website
Best practices to help increase your return on investment
Tips for writing good ad copy

Watch on YouTube:

* Recorded live on August 11, 2011. Register & view the schedule for upcoming webinars on

Published in: Technology, Business
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Search Engine Marketing Webinar: The basics of SEO, SEM, and Getting Found Online

  1. 1. © 1&1 Internet Inc. 2010<br />
  2. 2. Introduction to Search Engine Marketing<br />What is Search Engine Marketing?<br />Benefits of SEM<br />What is SEO?<br />Making SEO work for you and your site<br />What is PPC?<br />Google Adwords<br />© 1&1 Internet Inc. 2010<br />
  3. 3. Common Terms Used in Search Engine Marketing<br />Search Engines – a website that indexes websites based on specific criteria or key words<br />Search Spider – the program that finds and reads the content of websites to index in the search engine<br />ROI – return on investment<br />SEM – search engine marketing<br />SEO – search engine optimization <br />PPC – pay per click<br />CPM – cost per mille (usually 1,000 impressions)<br />© 1&1 Internet Inc. 2010<br />
  4. 4. The Benefits of Search Engine Marketing<br />High ROI<br />Long Term<br />A great deal of traffic is generated through search engines<br />Targeted audience<br />Strong Branding<br />Improves overall quality of your site<br />© 1&1 Internet Inc. 2010<br />
  5. 5. Google Search Engine Results Page (SERP)<br />© 1&1 Internet Inc. 2010<br />
  6. 6. Keys to SEO<br />Content<br />Navigation<br />Keywords<br />Links<br />© 1&1 Internet Inc. 2010<br />
  7. 7. Content<br />Most important aspect of SEO<br />Put time and thought into what goes onto your site<br />Primary criteria for your website’s rank<br />Easiest aspect to control<br />Constant updates are looked upon favourably<br />Link entire site throughout your text<br />Blogs are great for encouraging repeat visitors <br />NEVER copy and paste<br />© 1&1 Internet Inc. 2010<br />
  8. 8. Navigation<br />Spiders must be able to navigate site easily<br />Do not rely on single mode of navigation (cross-link between pages)<br />Use relevant words in body text to link to other pages<br />Never use flash as primary source of site navigation<br />Keep links simple and within 3 steps of home page<br />Avoid frames wherever possible (common in old website builders)<br />Search engines cannot access password-protected pages<br />© 1&1 Internet Inc. 2010<br />
  9. 9. Keywords<br />Research research research<br />Visit competitors websites<br />Lists (Google AdWords Tool)<br />A/B testing<br />URL<br />Multiple domains<br />Top keywords <br />page specific<br />Header<br />Clear and descriptive titles<br />Body<br />© 1&1 Internet Inc. 2010<br />
  10. 10. Links<br />Link sharing<br />Affiliate programs<br />Online advertising<br />Text ads<br />Sponsored blog posts<br />Site or event sponsorships<br />Social media<br />YouTube<br />Facebook<br />Twitter<br />Google+<br />© 1&1 Internet Inc. 2010<br />
  11. 11. PPC<br />Prime positioning<br />Set Budget<br />Keep ads relevant and interesting<br />Targeted landing pages<br />Large amount of competition<br />Great for branding<br />Drives traffic<br />Faster than SEO<br />© 1&1 Internet Inc. 2010<br />
  12. 12. Google Adwords<br />Pay per click<br />Bid system<br />Keyword based<br />Front page placement<br />Ad text<br />Budgeted campaigns<br />A/B testing<br />© 1&1 Internet Inc. 2010<br />
  13. 13. 1&1 Search Engine Marketing<br />© 1&1 Internet Inc. 2010<br />
  14. 14. Any questions?<br />© 1&1 Internet Inc. 2010<br />