Search Engine Marketing Webinar: The basics of SEO, SEM, and Getting Found Online

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In this webinar 1&1 Internet's Aaron Nye and Ryan Hayes explain how you can use Search Engine Marketing to help grow your business. …

In this webinar 1&1 Internet's Aaron Nye and Ryan Hayes explain how you can use Search Engine Marketing to help grow your business.

Google has become a multi-billion dollar company on the success of search engine marketing. Now it's time for you to put this powerful tool to use for your business.

In this presentation we will cover:

Basic overview of search engine marketing
How to use pay-per-click marketing to drive more traffic to your website
Best practices to help increase your return on investment
Tips for writing good ad copy

Watch on YouTube: http://1a1s.us/23

* Recorded live on August 11, 2011. Register & view the schedule for upcoming webinars on http://www.1and1.com

More in: Technology , Business
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Transcript

  • 1. © 1&1 Internet Inc. 2010
  • 2. Introduction to Search Engine Marketing
    What is Search Engine Marketing?
    Benefits of SEM
    What is SEO?
    Making SEO work for you and your site
    What is PPC?
    Google Adwords
    © 1&1 Internet Inc. 2010
  • 3. Common Terms Used in Search Engine Marketing
    Search Engines – a website that indexes websites based on specific criteria or key words
    Search Spider – the program that finds and reads the content of websites to index in the search engine
    ROI – return on investment
    SEM – search engine marketing
    SEO – search engine optimization
    PPC – pay per click
    CPM – cost per mille (usually 1,000 impressions)
    © 1&1 Internet Inc. 2010
  • 4. The Benefits of Search Engine Marketing
    High ROI
    Long Term
    A great deal of traffic is generated through search engines
    Targeted audience
    Strong Branding
    Improves overall quality of your site
    © 1&1 Internet Inc. 2010
  • 5. Google Search Engine Results Page (SERP)
    © 1&1 Internet Inc. 2010
  • 6. Keys to SEO
    Content
    Navigation
    Keywords
    Links
    © 1&1 Internet Inc. 2010
  • 7. Content
    Most important aspect of SEO
    Put time and thought into what goes onto your site
    Primary criteria for your website’s rank
    Easiest aspect to control
    Constant updates are looked upon favourably
    Link entire site throughout your text
    Blogs are great for encouraging repeat visitors
    NEVER copy and paste
    © 1&1 Internet Inc. 2010
  • 8. Navigation
    Spiders must be able to navigate site easily
    Do not rely on single mode of navigation (cross-link between pages)
    Use relevant words in body text to link to other pages
    Never use flash as primary source of site navigation
    Keep links simple and within 3 steps of home page
    Avoid frames wherever possible (common in old website builders)
    Search engines cannot access password-protected pages
    © 1&1 Internet Inc. 2010
  • 9. Keywords
    Research research research
    Visit competitors websites
    Lists (Google AdWords Tool)
    A/B testing
    URL
    Multiple domains
    Top keywords
    page specific
    Header
    Clear and descriptive titles
    Body
    © 1&1 Internet Inc. 2010
  • 10. Links
    Link sharing
    Affiliate programs
    Online advertising
    Text ads
    Sponsored blog posts
    Site or event sponsorships
    Social media
    YouTube
    Facebook
    Twitter
    Google+
    © 1&1 Internet Inc. 2010
  • 11. PPC
    Prime positioning
    Set Budget
    Keep ads relevant and interesting
    Targeted landing pages
    Large amount of competition
    Great for branding
    Drives traffic
    Faster than SEO
    © 1&1 Internet Inc. 2010
  • 12. Google Adwords
    Pay per click
    Bid system
    Keyword based
    Front page placement
    Ad text
    Budgeted campaigns
    A/B testing
    © 1&1 Internet Inc. 2010
  • 13. 1&1 Search Engine Marketing
    © 1&1 Internet Inc. 2010
  • 14. Any questions?
    © 1&1 Internet Inc. 2010