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Facebook for Businesses Webinar

Facebook for Businesses Webinar



In this webinar we discussed how Facebook can work for your business - including: Social media strategy, How to launch a Facebook Page, 6 Rules for Facebook content, Using apps to enhance your page, ...

In this webinar we discussed how Facebook can work for your business - including: Social media strategy, How to launch a Facebook Page, 6 Rules for Facebook content, Using apps to enhance your page, and more! See a recording of the webinar at http://youtube.com/1and1



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    Facebook for Businesses Webinar Facebook for Businesses Webinar Presentation Transcript

    • Facebook for Small Business
      Webinar Presented by 1&1
    • Presenters
      Aaron Nye
      Customer Relationship Manager
      Christine Skiffington
      Social Media Communication Officer
    • Social Media Webinar - Agenda
      What is social media
      Basic social media strategy
      Is Facebook right for your business?
      Setting up a business page
      Developing Facebook content
      Facebook Apps
    • What is Social Media?
      Using Web-based technologies to turn communication into interactive dialogues. - Wikipedia
      Kind of like an e-mail, but in public.
      Simply another form of communication.
      #1 reason to be involved in social media: Your customers expect you to be there!
      Always have open, honest, transparent conversations – not sales pitches or shouting matches.
      If social media use isn’t common in your industry, it’s an even better reason to start now
      © 1&1 Internet
    • Social Media Strategy
      © 1&1 Internet
    • Social Media Strategy
      Listen – Look at and learn from others in your industry.
      Common trends? Writing style? Look/feel?
      Join – Open accounts on different platforms, ex. Facebook
      Engage – Post, answer, discuss and comment
      Network – Add fans, ask your readers to participate and respond to their questions
      Manage – Use tools to help you be more effective
      © 1&1 Internet
    • Facebook Basics
      More than 600 million users world wide
      If it were a country – it would be the world’s 3rd largest
      The average US internet user spends over 7 hours per month on Facebook – that’s more than Google, Yahoo, YouTube, Microsoft, Wikipedia & Amazon COMBINED *Mashable
      Almost ¼ of all display ads in US in 2010
      © 1&1 Internet
    • Facebook Basics
      Is Facebook right for you? Absolutely!
      More interaction with your customers
      Expand your reach through word of mouth
      Increase sales
      SEO – (an internet marketing strategy)
      Improves the visibility of your business in search results, for example on Google
      © 1&1 Internet
    • Facebook Basics
      What you need to start a business page:
      A personal Facebook account
      Who should create & administer the page?
      A Facebook objective/goal
      Cool stuff to talk about
      A few minutes each day
      How do you create your Page?
      © 1&1 Internet
    • Facebook Basics
      Choosing a name for your Page
      Use your business name or website address in title
      Keep it short and search friendly
      Create a unique username (facebook.com/yourname)
      General page administration
      Ideal content
      Share your latest news & events
      Be creative with pictures & videos
      It’s OK to share links & reference sites you didn’t create
      Offer special promotions & discuss your latest sales
      © 1&1 Internet
    • 6 Rules for Facebook Content
      #1 – Add new content regularly!
      At once per week, no more than 4 posts daily
      #2 – Make sure it’s relevant to your audience
      Anything your customers want to know
      #3 – Show your personality, be creative
      #4 – Keep it short
      Link to longer content if necessary
      #5 – Ask for opinions & encourage involvement
      #6 – Monitor daily and always respond!
      © 1&1 Internet Inc. 2010
    • Apps to Enhance Your Page
      Choose wisely and don’t overdo it
      Custom Content: http://www.facebook.com/iwipa
      Easy to add widgets, fancy tabs, like creating a website on one tab
      How to add an app
      © 1&1 Internet
    • Tools & Resources
      Create a Page: facebook.com/pages/create.php
      Facebook Pages Help: http://www.facebook.com/help/?page=175
      App directory: https://www.facebook.com/apps/directory.php
      Custom Content App: http://www.facebook.com/iwipa
      How to measure Facebook engagement: http://www.socialmediaexaminer.com/how-to-measure-your-facebook-engagement/
      © 1&1 Internet
    • News & Tips
      Smartbrief on Social Media
      © 1&1 Internet
    • Thank you!
      Any questions?
      © 1&1 Internet Ltd 2009