Facebook for Businesses Webinar


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In this webinar we discussed how Facebook can work for your business - including: Social media strategy, How to launch a Facebook Page, 6 Rules for Facebook content, Using apps to enhance your page, and more! See a recording of the webinar at http://youtube.com/1and1

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Facebook for Businesses Webinar

  1. 1. Facebook for Small Business<br />Webinar Presented by 1&1<br />
  2. 2. Presenters<br />Aaron Nye<br />Customer Relationship Manager<br />Christine Skiffington<br />Social Media Communication Officer<br />
  3. 3. Social Media Webinar - Agenda<br />What is social media<br />Basic social media strategy<br />Is Facebook right for your business?<br />Setting up a business page<br />Developing Facebook content<br />Facebook Apps<br />Resources <br />
  4. 4. What is Social Media?<br />Using Web-based technologies to turn communication into interactive dialogues. - Wikipedia<br />Kind of like an e-mail, but in public.<br />Simply another form of communication.<br /> #1 reason to be involved in social media: Your customers expect you to be there!<br />Always have open, honest, transparent conversations – not sales pitches or shouting matches.<br />If social media use isn’t common in your industry, it’s an even better reason to start now<br />© 1&1 Internet <br />
  5. 5. Social Media Strategy<br />© 1&1 Internet <br />
  6. 6. Social Media Strategy<br />Listen – Look at and learn from others in your industry.<br />Common trends? Writing style? Look/feel?<br />Join – Open accounts on different platforms, ex. Facebook<br />Engage – Post, answer, discuss and comment<br />Network – Add fans, ask your readers to participate and respond to their questions<br />Manage – Use tools to help you be more effective<br />© 1&1 Internet <br />
  7. 7. Facebook Basics<br /> More than 600 million users world wide<br />If it were a country – it would be the world’s 3rd largest<br />The average US internet user spends over 7 hours per month on Facebook – that’s more than Google, Yahoo, YouTube, Microsoft, Wikipedia & Amazon COMBINED *Mashable<br />Almost ¼ of all display ads in US in 2010<br />© 1&1 Internet <br />
  8. 8. Facebook Basics<br />Is Facebook right for you? Absolutely!<br />More interaction with your customers<br />Expand your reach through word of mouth<br />Increase sales<br />SEO – (an internet marketing strategy)<br />Improves the visibility of your business in search results, for example on Google<br />© 1&1 Internet <br />
  9. 9. Facebook Basics<br />What you need to start a business page:<br /> A personal Facebook account<br />Who should create & administer the page?<br />A Facebook objective/goal<br />Cool stuff to talk about <br />A few minutes each day<br /> How do you create your Page?<br />https://www.facebook.com/pages/create.php <br />© 1&1 Internet <br />
  10. 10. Facebook Basics<br />Choosing a name for your Page<br />Use your business name or website address in title<br />Keep it short and search friendly<br />Create a unique username (facebook.com/yourname)<br />General page administration<br />Ideal content<br />Share your latest news & events<br />Be creative with pictures & videos<br />It’s OK to share links & reference sites you didn’t create<br />Offer special promotions & discuss your latest sales<br />© 1&1 Internet <br />
  11. 11. 6 Rules for Facebook Content<br />#1 – Add new content regularly!<br />At once per week, no more than 4 posts daily<br />#2 – Make sure it’s relevant to your audience<br />Anything your customers want to know<br />#3 – Show your personality, be creative<br />#4 – Keep it short<br />Link to longer content if necessary<br />#5 – Ask for opinions & encourage involvement<br />#6 – Monitor daily and always respond!<br />© 1&1 Internet Inc. 2010<br />
  12. 12. Apps to Enhance Your Page<br />Choose wisely and don’t overdo it<br />Contests/Sweepstakes<br />Twitter<br />YouTube<br />Yelp/Reviews<br />Custom Content: http://www.facebook.com/iwipa<br />Easy to add widgets, fancy tabs, like creating a website on one tab<br />How to add an app<br />© 1&1 Internet <br />
  13. 13. Tools & Resources<br />Create a Page: facebook.com/pages/create.php<br />Facebook Pages Help: http://www.facebook.com/help/?page=175<br />App directory: https://www.facebook.com/apps/directory.php<br />Custom Content App: http://www.facebook.com/iwipa<br />How to measure Facebook engagement: http://www.socialmediaexaminer.com/how-to-measure-your-facebook-engagement/<br />© 1&1 Internet <br />
  14. 14. News & Tips<br />Mashable.com<br />Ducttapemarketing.com<br />Chrisbrogan.com<br />Briansolis.com<br />Social-media.alltop.com<br />ReadWriteWeb.com<br />Smartbrief on Social Media<br />SocialMediaExaminer.com<br />© 1&1 Internet <br />
  15. 15. Thank you!<br />Any questions?<br />Facebook.com/1and1<br />Twitter.com/1and1<br />© 1&1 Internet Ltd 2009<br />