Facebook for Businesses Webinar
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Facebook for Businesses Webinar

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In this webinar we discussed how Facebook can work for your business - including: Social media strategy, How to launch a Facebook Page, 6 Rules for Facebook content, Using apps to enhance your page, ...

In this webinar we discussed how Facebook can work for your business - including: Social media strategy, How to launch a Facebook Page, 6 Rules for Facebook content, Using apps to enhance your page, and more! See a recording of the webinar at http://youtube.com/1and1

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Facebook for Businesses Webinar Facebook for Businesses Webinar Presentation Transcript

  • Facebook for Small Business
    Webinar Presented by 1&1
  • Presenters
    Aaron Nye
    Customer Relationship Manager
    Christine Skiffington
    Social Media Communication Officer
  • Social Media Webinar - Agenda
    What is social media
    Basic social media strategy
    Is Facebook right for your business?
    Setting up a business page
    Developing Facebook content
    Facebook Apps
    Resources
  • What is Social Media?
    Using Web-based technologies to turn communication into interactive dialogues. - Wikipedia
    Kind of like an e-mail, but in public.
    Simply another form of communication.
    #1 reason to be involved in social media: Your customers expect you to be there!
    Always have open, honest, transparent conversations – not sales pitches or shouting matches.
    If social media use isn’t common in your industry, it’s an even better reason to start now
    © 1&1 Internet
  • Social Media Strategy
    © 1&1 Internet
  • Social Media Strategy
    Listen – Look at and learn from others in your industry.
    Common trends? Writing style? Look/feel?
    Join – Open accounts on different platforms, ex. Facebook
    Engage – Post, answer, discuss and comment
    Network – Add fans, ask your readers to participate and respond to their questions
    Manage – Use tools to help you be more effective
    © 1&1 Internet
  • Facebook Basics
    More than 600 million users world wide
    If it were a country – it would be the world’s 3rd largest
    The average US internet user spends over 7 hours per month on Facebook – that’s more than Google, Yahoo, YouTube, Microsoft, Wikipedia & Amazon COMBINED *Mashable
    Almost ¼ of all display ads in US in 2010
    © 1&1 Internet
  • Facebook Basics
    Is Facebook right for you? Absolutely!
    More interaction with your customers
    Expand your reach through word of mouth
    Increase sales
    SEO – (an internet marketing strategy)
    Improves the visibility of your business in search results, for example on Google
    © 1&1 Internet
  • Facebook Basics
    What you need to start a business page:
    A personal Facebook account
    Who should create & administer the page?
    A Facebook objective/goal
    Cool stuff to talk about
    A few minutes each day
    How do you create your Page?
    https://www.facebook.com/pages/create.php
    © 1&1 Internet
  • Facebook Basics
    Choosing a name for your Page
    Use your business name or website address in title
    Keep it short and search friendly
    Create a unique username (facebook.com/yourname)
    General page administration
    Ideal content
    Share your latest news & events
    Be creative with pictures & videos
    It’s OK to share links & reference sites you didn’t create
    Offer special promotions & discuss your latest sales
    © 1&1 Internet
  • 6 Rules for Facebook Content
    #1 – Add new content regularly!
    At once per week, no more than 4 posts daily
    #2 – Make sure it’s relevant to your audience
    Anything your customers want to know
    #3 – Show your personality, be creative
    #4 – Keep it short
    Link to longer content if necessary
    #5 – Ask for opinions & encourage involvement
    #6 – Monitor daily and always respond!
    © 1&1 Internet Inc. 2010
  • Apps to Enhance Your Page
    Choose wisely and don’t overdo it
    Contests/Sweepstakes
    Twitter
    YouTube
    Yelp/Reviews
    Custom Content: http://www.facebook.com/iwipa
    Easy to add widgets, fancy tabs, like creating a website on one tab
    How to add an app
    © 1&1 Internet
  • Tools & Resources
    Create a Page: facebook.com/pages/create.php
    Facebook Pages Help: http://www.facebook.com/help/?page=175
    App directory: https://www.facebook.com/apps/directory.php
    Custom Content App: http://www.facebook.com/iwipa
    How to measure Facebook engagement: http://www.socialmediaexaminer.com/how-to-measure-your-facebook-engagement/
    © 1&1 Internet
  • News & Tips
    Mashable.com
    Ducttapemarketing.com
    Chrisbrogan.com
    Briansolis.com
    Social-media.alltop.com
    ReadWriteWeb.com
    Smartbrief on Social Media
    SocialMediaExaminer.com
    © 1&1 Internet
  • Thank you!
    Any questions?
    Facebook.com/1and1
    Twitter.com/1and1
    © 1&1 Internet Ltd 2009