• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Facebook for Businesses Webinar
 

Facebook for Businesses Webinar

on

  • 872 views

In this webinar we discussed how Facebook can work for your business - including: Social media strategy, How to launch a Facebook Page, 6 Rules for Facebook content, Using apps to enhance your page, ...

In this webinar we discussed how Facebook can work for your business - including: Social media strategy, How to launch a Facebook Page, 6 Rules for Facebook content, Using apps to enhance your page, and more! See a recording of the webinar at http://youtube.com/1and1

Statistics

Views

Total Views
872
Views on SlideShare
872
Embed Views
0

Actions

Likes
0
Downloads
15
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Facebook for Businesses Webinar Facebook for Businesses Webinar Presentation Transcript

    • Facebook for Small Business
      Webinar Presented by 1&1
    • Presenters
      Aaron Nye
      Customer Relationship Manager
      Christine Skiffington
      Social Media Communication Officer
    • Social Media Webinar - Agenda
      What is social media
      Basic social media strategy
      Is Facebook right for your business?
      Setting up a business page
      Developing Facebook content
      Facebook Apps
      Resources
    • What is Social Media?
      Using Web-based technologies to turn communication into interactive dialogues. - Wikipedia
      Kind of like an e-mail, but in public.
      Simply another form of communication.
      #1 reason to be involved in social media: Your customers expect you to be there!
      Always have open, honest, transparent conversations – not sales pitches or shouting matches.
      If social media use isn’t common in your industry, it’s an even better reason to start now
      © 1&1 Internet
    • Social Media Strategy
      © 1&1 Internet
    • Social Media Strategy
      Listen – Look at and learn from others in your industry.
      Common trends? Writing style? Look/feel?
      Join – Open accounts on different platforms, ex. Facebook
      Engage – Post, answer, discuss and comment
      Network – Add fans, ask your readers to participate and respond to their questions
      Manage – Use tools to help you be more effective
      © 1&1 Internet
    • Facebook Basics
      More than 600 million users world wide
      If it were a country – it would be the world’s 3rd largest
      The average US internet user spends over 7 hours per month on Facebook – that’s more than Google, Yahoo, YouTube, Microsoft, Wikipedia & Amazon COMBINED *Mashable
      Almost ¼ of all display ads in US in 2010
      © 1&1 Internet
    • Facebook Basics
      Is Facebook right for you? Absolutely!
      More interaction with your customers
      Expand your reach through word of mouth
      Increase sales
      SEO – (an internet marketing strategy)
      Improves the visibility of your business in search results, for example on Google
      © 1&1 Internet
    • Facebook Basics
      What you need to start a business page:
      A personal Facebook account
      Who should create & administer the page?
      A Facebook objective/goal
      Cool stuff to talk about
      A few minutes each day
      How do you create your Page?
      https://www.facebook.com/pages/create.php
      © 1&1 Internet
    • Facebook Basics
      Choosing a name for your Page
      Use your business name or website address in title
      Keep it short and search friendly
      Create a unique username (facebook.com/yourname)
      General page administration
      Ideal content
      Share your latest news & events
      Be creative with pictures & videos
      It’s OK to share links & reference sites you didn’t create
      Offer special promotions & discuss your latest sales
      © 1&1 Internet
    • 6 Rules for Facebook Content
      #1 – Add new content regularly!
      At once per week, no more than 4 posts daily
      #2 – Make sure it’s relevant to your audience
      Anything your customers want to know
      #3 – Show your personality, be creative
      #4 – Keep it short
      Link to longer content if necessary
      #5 – Ask for opinions & encourage involvement
      #6 – Monitor daily and always respond!
      © 1&1 Internet Inc. 2010
    • Apps to Enhance Your Page
      Choose wisely and don’t overdo it
      Contests/Sweepstakes
      Twitter
      YouTube
      Yelp/Reviews
      Custom Content: http://www.facebook.com/iwipa
      Easy to add widgets, fancy tabs, like creating a website on one tab
      How to add an app
      © 1&1 Internet
    • Tools & Resources
      Create a Page: facebook.com/pages/create.php
      Facebook Pages Help: http://www.facebook.com/help/?page=175
      App directory: https://www.facebook.com/apps/directory.php
      Custom Content App: http://www.facebook.com/iwipa
      How to measure Facebook engagement: http://www.socialmediaexaminer.com/how-to-measure-your-facebook-engagement/
      © 1&1 Internet
    • News & Tips
      Mashable.com
      Ducttapemarketing.com
      Chrisbrogan.com
      Briansolis.com
      Social-media.alltop.com
      ReadWriteWeb.com
      Smartbrief on Social Media
      SocialMediaExaminer.com
      © 1&1 Internet
    • Thank you!
      Any questions?
      Facebook.com/1and1
      Twitter.com/1and1
      © 1&1 Internet Ltd 2009