Beginner Social Media for Small Business Webinar

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These slides were a part of the webinar "Beginner Social Media for Small Business" which was conducted on October 28, 2010.

You can view the webinar itself at http://youtube.com/1and1

For questions please contact us on Facebook or Twitter:
http://facebook.com/1and1
http://twitter.com/1and1

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Beginner Social Media for Small Business Webinar

  1. 1. 1© 1&1 Internet AG 2010 Social Media for Small Business Webinar Presented by 1&1
  2. 2. 2© 1&1 Internet AG 2010 Presenters Aaron Nye Customer Relationship Manager Christine Skiffington Social Media Communication Officer
  3. 3. 3© 1&1 Internet AG 2010 Social Media Webinar - Agenda What is Social Media? Social Media Strategies Blogging Basics Facebook Twitter LinkedIn Yelp and foursquare Resources and Tools Q & A
  4. 4. 4© 1&1 Internet AG 2010 What is Social Media? Using Web-based technologies to turn communication into interactive dialogues. - Wikipedia Kind of like an e-mail, but in public. Simply another form of communication. #1 reason to be involved in social media: Your customers expect you to be there! Always have open, honest, transparent conversations – not sales pitches or shouting matches. If social media use isn’t common in your industry, it’s an even better reason to start now © 1&1 Internet
  5. 5. 5© 1&1 Internet AG 2010 Interesting Social Media Stats © 1&1 Internet The top 1% of Twitter users (Addicts) account for 35% of visits to Twitter Youtube.com is the 2nd largest search engine in the US Foursquare has 4 million users, but added 1 million in the last 50 days The fastest growing Facebook segment is those aged 50 and over An Irish startup raised over $230,000 in 8 days using only LinkedIn
  6. 6. 6© 1&1 Internet AG 2010 Social Media Strategy Listen Join EngageNetwork Manage © 1&1 Internet
  7. 7. 7© 1&1 Internet AG 2010 Social Media Strategy © 1&1 Internet Listen – Look at and learn from others in your industry. Common trends? Writing style? Look/feel? Join – Open accounts on different platforms and start a blog Engage – Post, answer, discuss and comment on other blogs Network – Add fans, get followers, link in, ask your readers to participate and respond to their questions Manage – Use tools to help you be more effective
  8. 8. 8© 1&1 Internet AG 2010 Blogging Basics Why you need a blog in addition to your website It will drive more traffic to your site Search engines love fresh, new content It will give your business a personality Helps to establish a personal connection with your customers Can answer your customers questions and teach them more about your business/industry Will establish you as an industry expert Worried no one will read it? Individual posts are found which brings in new business © 1&1 Internet
  9. 9. 9© 1&1 Internet AG 2010 Facebook Basics More than 500 million users world wide 1 out of 14 people in the world use it Are you one of them? Is Facebook right for you? Absolutely! More interaction with your customers Expand your reach through word of mouth Increase sales SEO © 1&1 Internet
  10. 10. 10© 1&1 Internet AG 2010 Facebook Basics What do you need to start a business page? A personal Facebook account A Facebook objective/goal Cool stuff to talk about A few minutes each day How do you create your Page? Community Page vs. Official Page © 1&1 Internet
  11. 11. 11© 1&1 Internet AG 2010 Facebook Basics Choosing a name for your Page Use your business name or website address in title Keep it short and search friendly Create a unique username (facebook.com/yourname) Default landing tab Apps Choose wisely and don’t overdo it Ideal content Share your latest news & events Be creative with pictures & videos It’s OK to share links & reference sites you didn’t create Offer special promotions & discuss your latest sales © 1&1 Internet
  12. 12. 12© 1&1 Internet AG 2010 6 Rules for Facebook Content #1 – Add new content regularly! At once per week, no more than 4 posts daily #2 – Make sure it’s relevant to your audience Anything your customers want to know #3 – Show your personality, be creative #4 – Keep it short Link to longer content if necessary #5 – Ask for opinions & encourage involvement #6 – Monitor daily and always respond! © 1&1 Internet
  13. 13. 13© 1&1 Internet AG 2010 Twitter Basics © 1&1 Internet Microblogging tool that allows you to say anything you want to anyone & everyone at the same time 140 characters or less per tweet Unlimited followers & following You can listen to almost any conversation www.search.twitter.com Instant access to what is being said about your business & your industry Extend the reach of your blog posts Customer service
  14. 14. 14© 1&1 Internet AG 2010 Twitter Basics – Getting Started Search Twitter to see how it’s being used in your industry Specific businesses or industry key words Choosing a name (handle) Keep it as short as possible Descriptive and relevant to your company Twitter URL is automatically the same as your handle Ideal content Share your latest news, events & product launches Be creative with pictures & videos RT other relevant tweets & info from industry experts Your opinion Offer special promotions & discuss your latest sales © 1&1 Internet
  15. 15. 15© 1&1 Internet AG 2010 Twitter Defined Tweet: when you write/post your 140 character message Handle: your Twitter name Follow: adding someone to your list of users whose messages you find valuable Tip: Do a local search to find people & businesses near you Replies (at tag): someone writes a public tweet to you @1and1 Retweet (RT): someone reposts a message you originally posted Tip: RT industry experts & other valuable info (local) Direct Message (DM): someone sends a private message to you Hashtag (#): marks keywords or topics so you can easily search the tagged subject Case Study on Coffee Groundz © 1&1 Internet
  16. 16. 16© 1&1 Internet AG 2010 LinkedIn Professional Social Network Over 80 million users in 200 countries Create a personal profile that includes: Your basic information, photo and professional background Recommendations from partners, co-workers or clients Send messages, update status or share interesting stories Create a company page that includes: Company Overview Key statistics such as: number of employees, location, etc. Company employees will be listed Answer question to showcase your expertise © 1&1 Internet
  17. 17. 17© 1&1 Internet AG 2010 Yelp Listing of user reviews and recommendations Over 38 million people used Yelp in August to make spending decisions Take control of your business listing Communicate with customers Track how many people view your page Add photos, detailed description and up-to-date info Announce special offers and upcoming events Unlock your business page © 1&1 Internet
  18. 18. 18© 1&1 Internet AG 2010 foursquare Location-based social networking site Check-in at locations using the mobile website, SMS or app Over 4 million users, but growing quickly Take control of your business listing or create one Create specials when people check-in or for “Mayors” Promote specials in-store Real-time venue stats Complete your listing How does it benefit you? I check-in at your store and send it to 350 FB friends and 200 Twitter followers. They check out your listing-free advertising! © 1&1 Internet
  19. 19. 19© 1&1 Internet AG 2010 Social Media Tools © 1&1 Internet Wordpress.org facebook.com/pages/create.php business.twitter.com learn.linkedin.com TweetDeck – www.tweetdeck.com CoTweet – www.cotweet.com Hootsuite – www.hootsuite.com TwitPic – www.twitpic.com http://foursquare.com/businesses/ https://biz.yelp.com/
  20. 20. 20© 1&1 Internet AG 2010 Resources Mashable.com Ducttapemarketing.com Chrisbrogan.com Briansolis.com Social-media.alltop.com ReadWriteWeb.com Smartbrief on Social Media SocialMediaExaminer.com © 1&1 Internet
  21. 21. 21© 1&1 Internet AG 2010 Thank you! Any questions? Facebook.com/1and1 Twitter.com/1and1 © 1&1 Internet Ltd 2009

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