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  1. 1. WEB MARKETING 2.0Imagine a world in whichevery single person onthe planet is given freeaccess to the sum of allhuman knowledge.– JimmyWales, founder, Wikipedia
  2. 2. WEB MARKETING 2.0Get Connected!  We live in a world where yesterday is old, and you need to be swift to manage the complexities around you today.  Intrigue has brought us all this far, and it truly is an amazing time to live-in with all these gadgets at our disposal.  I want to grasp them to help spread the word about the farce of auto insurance
  3. 3. WEB MARKETING 2.0We own the Media Space A social site, website, or online store is nothing without our visit.  Social media merges business and citizen
  4. 4. Social Media EquationBYE BYE INSURANCE GREED!!
  5. 5. When Fewer CarsPurchased, Premiums Rise I will use technology to defame the greedy insurance companies.  I only need an internet connection, computer and a well recognized blog
  6. 6. Gather Your Army of Followers  My goal is to use Twitter as a means of collecting interest to my blog.  Twitter only had 8 employees in 2009. In 2011, they have over 400  Directories like JustTweetIt and WeFollow are great places to provide others with information about who you are and how to follow you on Twitter.
  7. 7. Benefits Search ability Reach the individual connected to your needs It is a business card specific to your business or cause Build a personal image to generate interest for an idea Build your search engine coverage So many directions to take
  8. 8. S’Tweet Success Ihave researched stories which support the ability of Twitter to generate direct business.  My realization is that it takes time to build your Twitter army, but once it has matured, they will be there for you  @moderncanada is an example of a restaurant owner receiving revenues based on him standing his ground when an anonymous account was attacking him.
  9. 9. The TransitionFrom Tweets to Blogs
  10. 10. Flexibility  Very detailed – Endless options! Plugins, Widgets  But MUST pay for the best function  www.wordpress. Org  Plugins are paid, and Widgets are free  With so many options you feel that your blog can easily have the effect you wish. The only problem is that most of the great features cost money.  Font changes, upgraded themes
  11. 11. Big Names in Use
  12. 12. Effort in the Words, Tools to spread them  Bonuses – Well recognized platform with instant access to viewers  The complexity rests with how you wish to grasp Wordpress.  The more complex, the more usability, the more usability, the more viewers  Build your content to succeed  Connect your channel
  13. 13. Dig Deeper to unearth Complexities  There’s is an overwhelming amount of community support. People in the official forums are helpful  I got lost in a sea of Self Help guides with many windows open to figure out the solution.  For example……..
  14. 14. Plugins and Widgets  Thereis a key difference between Widget and Plugin! Plugin gives you flexibility with many options whereas a Widget is the basics of usability like RSS feeds, and adding small HTML code.
  15. 15. Stones Left Unturned  Upgrade to paid Wordpress  Domain ownership  Plugins  Become more technical with code usage  Show ads