SEO 101   Search Engine Optimization
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SEO 101 Search Engine Optimization

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SEO Search Engine Optimization Basics.

SEO Search Engine Optimization Basics.

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  • 1. DISCLAIMER Warning! SEO is an ART and Science. SEO techniques and common practices change frequently. Please don’t take any information presented as absolute.
  • 2. OVERVIEW OF TOPICS Onsite Optimization Basic Link Building Social SEO
  • 3. ONSITE – PAGE ERRORS Check to make sure your site is error free: http://validator.w3.org/ http://jigsaw.w3.org/css-validator
  • 4. ONSITE - META TAGS Meta elements are the HTML or XHTML <meta … > element used to provide structured metadata about a Web page. Multiple elements are often used on the same page: the element is the same, but its attributes are different. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.
  • 5. META TAGS M E T A N A M E Title Tag Description Tag Keywords Tag Robots Tag - Index, Follow C O D E <meta name=“title" content=“My Page Title" > <meta name=“description" content=“My Page Description" > <meta name=“keywords" content=“Keyword1, keyword2, keyword3" > <meta name=“robots" content=“index, follow" > <meta name=“GOOGLEBOT" content=“index, follow" >
  • 6. TITLE - KEYWORDS A good Title contains the keyword or keywords.
  • 7. META TITLE A Good Title Strategy 1 Length 2 Keywords 3 Branding
  • 8. TITLE - LENGTH Shorter Is Better
  • 9. TITLE - BRANDING A good title contains your company branding.
  • 10. TITLE – GOOD EXAMPLE Keyword 1 & Keyword 2 – Company Name Ranked #1 for: “Flat Screen TV”
  • 11. KEYWORDS Keywords Rule: Target 2-3 specific keywords per page. Exception: Home Page – Target 3- 5 keywords on your website home page.
  • 12. LINK BUILDING 101 •Friends, Family, Business Contacts •Search Engines & Local Directories •Social Media Outlets
  • 13. LINKS – FRIENDS, FAMILY, & BUSINESS Some of the easiest and best link to obtain are from your friends, family members and personal business contacts. To get these links, simply pick up the phone or ask them in person!
  • 14. LINKS – SEARCH ENGINES & LOCAL DIRECTORIES Google – google.com Yahoo – yahoo.com Bing! – bing.com Ask.com HotBot.com Lycos.com DuckDuckGo.com Baidu.com UrbanSpoon.com Yelp.com MerchantCircle.com CitySearch.com
  • 15. LINKS – SOCIAL MEDIA Facebook – facebook.com MySpace – myspace.com Google Plus – plus.google.com Twitter – twitter.com LinkedIn – linkedin.com Pinterest – Pinterest.com Blogger – Blogger.com YouTube – youtube.com Don’t forget to ask your Friends, Family, and Business Contacts to share your Social Pages across these platforms once set up!
  • 16. SOCIAL MEDIA - OBJECTIVES •1. Build Audience •2. Generate Great Content •3. Interact with Audience
  • 17. SOCIAL MEDIA – BUILD AUDIENCE Encourage your customers, friends, family, business contacts, and everyone else in the world to like, friend, follow, +1 you across all of your Social Platforms. •Add your Social Sites Addresses to Business cards, email Footers, and all Marketing Material. •Add Easy 1 click buttons on your websites home page and contact page. •Tell People in Person, on the Phone, and in email “You can find me on….” ”Like my page at…” “Follow my blog/feed by …” •Ask your current friends, fans, follows, etc to share on their page, feed, blog, post, etc….
  • 18. SOCIAL MEDIA - CONTENT 1. Don’t Spam 2. Post relevant updates and useful information 3. Post about upcoming sales and specials to give your follows an early notice and friendly reminder 4. Post and share other industry related topics, news, and trends. 5. Best Content: Pictures and Videos of you, your customers , and your product, them using product, and being happy/having fun! Great Read – Facebook 101 for Business http://blog.digitalkeydesign.com/2012/02/business-facebook- 101.html
  • 19. SOCIAL MEDIA - INTERACTION Interact with your fans personally and create a community for your fans to engage with your brand online. •Respond to comments – Good and Bad! •Ask questions and respond to your feed back. •Create Polls, raffles, give-a-ways, and special offers for fans/follows only. •Do more of what works (people like). •Do Less what doesn’t work (don’t like).
  • 20. THE END Q & A Thank You -1 Internet Marketing http://1internetmarketing.com Slides from this presentation can be found at: http://1internetmarketing.com/lessons/