Google+ (pronounced and sometimes written as Google Plus /ˈɡuːɡəl
plʌs/) is a social networking and identity service that is owned and
operated by Google Inc. Google has described Google+ as a "social
layer" that enhances many of its online properties, and that it is not
simply a social networking website, but also an authorship tool that
associates web-content directly with its owner/author. It is the
second-largest social networking site in the world after Facebook. 540
million monthly active users are part of the Identity service side, by
interacting socially with Google+'s enhanced properties, like Gmail, +1
button, and YouTube comments. 300 million monthly active users are
part of the Social Networking side by interacting with the Google+ social
networking stream itself.
Google+ Mobile App was used by 30% of smartphone users between April–
June 2013, making it the fourth most used app. Google+ Enhanced
apps and mobile sites are used on 92% of USA smartphones.
Two main strengths of Google+'s social site are photography and its
"Hangout" feature. An update in October 2013 focuses on these areas.
Google+ has 1.5 billion photos uploaded each week.
Why does Google + matter?
Semantic search, personalized search, profile
cards, Pub/Auth pictures
Google+ Pages and Posts have Page Rank
Get +1s on Profile Page
Get +1s on website (w/ links, shares)
Build a Following
Local Business or Place (maps)
Product or Brand
Company, Institution, or Organization
Arts, Entertainment, or Sports
Tag People and Pages With +(name)
Use #(tag) for Hashtags or Auto Hashtag
Imbed Links if possible
Integrate Video with YouTube
Events – Set up events
Use Images: Auto Awsesome Types Auto
Awesome Movies Android
rel="publisher">Find us on Google+</a>
PR/Social Media, Employees, Figure Heads
Add to Website/Blog Header
Then add links to your Google profile:
Encourage(manage) CEOs, Owners, etc.. to
have active profiles sharing
social, pr, marketing posts and links.
Find Employees active on Google+ already
and gain their influence.
Use email address attached to G+ profile for