How to Get your Content
Found, Shared, Linked and
Ranked
By 1 Internet Marketing
http://1im.biz
Plan Overview
1. Research Topic
2. Research Outreach
3. Create Content
4. Optimize
5. Schedule/Plan Launch
6. Launch & Sha...
Research Topic
 Research Content
 Research Shareable Assets
 Research Hastags
Research Content
What
 What topics get shared in industry
 What’s ranks for desired keywords
 Long tail keywords gettin...
Research Shareable Assets
 What’s good you can link to/referrance
 Popular/Hot content
 High Ranked Content
Research Hashtags
 What # are popular in industry
 What’s shared on those tags
 Who shares on those tags
 Who/how many...
Research Your Outreach
 Popular industry blogs and websites
 Popular authors in industry
 Related and similar content
...
Create Content
 Images and Infographics
 Videos
 Research
 Copywriting
 Links out
Optimize
 SEO
 Titles
 Descriptions
 Body Text
 Headings
 Images
 Links Out
• Social
• Easy to share
• Easy to link...
Schedule & Plan Launch
 Schedule around upcoming events
 Industry related happenings
 Plan ahead for Day, Time, Month, ...
Launch & Share
 Pre Share Email
 Social Platforms
 Email Contacts
 Twitter Outreach
 Google+ Groups/Circles
Build Links
 Resources sections
 Blog Comments
 Forums, Q & A
 Stumble Upon
 Digg
 Reddit
 Website Navigation
 Bac...
Advertise
 Facebook Post Boost – engagement
 Facebook Ad - Link Clicks
 Twitter Sponsored Tweets
 Stumble Upon – Paid ...
Analyze & Adjust
 Track Referrals and Traffic Sources
 Not Built Links
 Who Share, tweets, likes, etc
 Conversions by ...
Leverage
 Link in future posts
 Use for social content, email newsletter
 FAQ on site, Q & A support, etc..
 Flyers Sa...
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10 Steps to get your Content Found, Shared Linked & Ranked!

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I will lay out 10 easy steps everyone can follow to ensure that the content you create gets found, shared, linked to and of course ranked!

Published in: Marketing, Technology
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10 Steps to get your Content Found, Shared Linked & Ranked!

  1. 1. How to Get your Content Found, Shared, Linked and Ranked By 1 Internet Marketing http://1im.biz
  2. 2. Plan Overview 1. Research Topic 2. Research Outreach 3. Create Content 4. Optimize 5. Schedule/Plan Launch 6. Launch & Share 7. Build Links 8. Advertise 9. Analyze 10. Leverage
  3. 3. Research Topic  Research Content  Research Shareable Assets  Research Hastags
  4. 4. Research Content What  What topics get shared in industry  What’s ranks for desired keywords  Long tail keywords getting traffic low competition  Topics you can do better  FAQs (forums, helps support, answers sites)  Trending/Hot Topics Where • Google Plus • Facebook • Twitter • Google • Bing!
  5. 5. Research Shareable Assets  What’s good you can link to/referrance  Popular/Hot content  High Ranked Content
  6. 6. Research Hashtags  What # are popular in industry  What’s shared on those tags  Who shares on those tags  Who/how many likes, commments re-shares
  7. 7. Research Your Outreach  Popular industry blogs and websites  Popular authors in industry  Related and similar content  Forums, User Groups, Communities  Key Influencers (lots of followers)
  8. 8. Create Content  Images and Infographics  Videos  Research  Copywriting  Links out
  9. 9. Optimize  SEO  Titles  Descriptions  Body Text  Headings  Images  Links Out • Social • Easy to share • Easy to link to • Content • Proof Read • Spell Check • Send to friends/colleagues for feedback • Conversion • Email sign up • Facebook Likes • Follow on Twitter • Circle on Google+ • RSS Feed • Buy/other
  10. 10. Schedule & Plan Launch  Schedule around upcoming events  Industry related happenings  Plan ahead for Day, Time, Month, & Season  Create series of content  Share coming soon/teasers on social
  11. 11. Launch & Share  Pre Share Email  Social Platforms  Email Contacts  Twitter Outreach  Google+ Groups/Circles
  12. 12. Build Links  Resources sections  Blog Comments  Forums, Q & A  Stumble Upon  Digg  Reddit  Website Navigation  Back to the future links
  13. 13. Advertise  Facebook Post Boost – engagement  Facebook Ad - Link Clicks  Twitter Sponsored Tweets  Stumble Upon – Paid Stumbles  PPC – Adwords, Bing!, YouTube  Banner Ads – Related topics/sites/blogs
  14. 14. Analyze & Adjust  Track Referrals and Traffic Sources  Not Built Links  Who Share, tweets, likes, etc  Conversions by source/topic  Keywords sending organic traffic  Keywords send paid  Adjust accordingly
  15. 15. Leverage  Link in future posts  Use for social content, email newsletter  FAQ on site, Q & A support, etc..  Flyers Sales sheets  Update & Recycle
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