YMR Company Meeting - Online Marketing

812 views
778 views

Published on

Monday, November 8th the focus of our company meeting was Online Marketing.

For more information, see the blog at http://www.youthmovementrecords.org/blog/online-marketing-company-meeting

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
812
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Attendance: Jamal, Nick, Shawn, Courage, Emily, Tatiana, Dan, Tania, Tamar, Jake, Andrea
  • Blog, twitter, Facebook, World Star Hip Hop, radio personalities, personal website, E! News, YouTube, social media
  • Staff to nominate (informed by instructors), members to vote. Structure MOTM discussion next week,

    Jake – combining news and music on KDOL, MuseVideo
  • Vocabulary, interesting info,
  • Grooveshark
  • Etsie.com? – independent arts/crafts site
  • YMR Company Meeting - Online Marketing

    1. 1. November 8, 2010
    2. 2. The Usual  Sign In  Grab Snacks
    3. 3. Icebreaker  Who are your favorite artists and how do you keep up with them?  Teach Me How to Dougie!
    4. 4. What’s New?  Status of Current Projects  Next Member of the Month: Alex (Emily)  Music Video: Watzreal (Dan)  Holiday Party, December 10th  Video: YMR Vision + Donation (Diaris)  Mixtape Meeting! - Friday 11/12 at 5PM (Diaris)  Partnership with KDOL & Cal (Jake)  Filming play at Malonga Center next week (Dan)  Performance Opportunities  AMP Book Release event at La Pena  Open Mic at Mama Buzz  Other Announcements  Can still apply for GRAMMY Camp – see YMR blog
    5. 5. Did You Know? Without marketing you don't have a business, you cant make sales, can’t develop a fanbase or database, and you will not have a long term income. It’s essential for you to market your music if you want to make money in the long run.
    6. 6. Media Share  Check out this Billboard feature  21 Under 21: Music's Hottest Minors  Check out this video of Justin Bieber  http://www.youtube.com/watch?v=KBnS_38 1BXo
    7. 7. Online Marketing  Information courtesy of Daniel Aguayo of Digipendent.com  State of the Digital Union  Anatomy of a Modern Musician  Fans  Dream Team  Revenue  Digital Toolbox
    8. 8.  40% of music was bought digitally in 2009  1 billion Youtube vids watched daily  20hrs of content uploaded every minute  175k new blogs create daily  Facebook users = 500million 45million daily status updates  Myspace users = 120million  50 million tweets per day (600 per second ) State of the Digital Union
    9. 9. Can you blog?
    10. 10. Fans don’t want to Just connect with your music…. True fans want YOU to connect with THEM!
    11. 11. Create your own Dream Team  Manager(s)  Lawyer  Promo team  P.R.  Distro (physical/digital)  Radio promoter  Web design  Booking agent Misc: Publisher/manufacturers/video/label, stylist etc…
    12. 12. The 3 Stages of Development Alert, Connect, Sell 1 • Creating awareness 2 • Making Connections 3 • Monetizing
    13. 13. REACH Fan sites, blogs, music services, TV/Radio/Film, total impressions ENGAGEMENT Play, share, post on Twitter, embed on blogs, word of mouth ACQUISITION Email, Facebook friend, Twitter follower, fan club, street team MONETIZATION Conversion, active paying fans, recurring revenue, capturing economic surplus Discovery Permission Playing/Sharing $£€¥ VARIABLE FRAMEWORK HITS = how idiots track success
    14. 14. Revenue by Channel
    15. 15. Your Digital Toolbox
    16. 16. The Essentials
    17. 17. Discussion  Questions?  What are your key takeaways from today’s meeting?  What do you still want to learn?  What are the next steps in learning more about this topic?
    18. 18. A Week’s Glance YMR . . .  Workshop Schedule  Tuesday: ○ Music Production 5PM in Room 257 ○ Artist Development 5:30PM in Studio ○ DJ Crew 5PM in Room 306  Wednesday: ○ ProTools 5PM in Studio ○ Freestyle 5PM in Room 316  Thursday: ○ CLOSED! In honor of Veteran’s Day  Friday: ○ Advanced Recording Production 3:30PM in Studio ○ Mixtape meeting 5PM in Lab
    19. 19. Next Week at YMR  Company meeting:  Topic: Independent vs Major Labels & Contracts

    ×