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Social Media Presentation chronicling the Twitter Experiment administered by Diaris Alexander & Dan Reilly of Youth Movement Records (Oakland, CA)

Social Media Presentation chronicling the Twitter Experiment administered by Diaris Alexander & Dan Reilly of Youth Movement Records (Oakland, CA)

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Social media presentation Presentation Transcript

  • 1. Twitter Experiment Youth Movement Records
  • 2. objectives
    • Increase # of followers
    • Increase youth & community partner engagement
    • Diversify tweet content
    • Integrate into organization-wide workflow
  • 3. Audience
    • Current & potential youth participants
    • Community Partners
    • Supporters & Funders
    • Emerging Artists
  • 4. Marketing
    • Tweeted about Pistols & Prayers production process & events
    • Tagged co-producers so they would rt
    • Tweeted Links about the Show (Twit pic for the flyer; hootSuite URL shortening to track link click-thrus)
    • Encouraged others to mention us in the weekly #FF (Follow Friday hash tag)
  • 5. Tactics
    • Used Hootsuite
      • Did research:
        • Dear HootSuite, I Love You
        • Professional management tools for Twitter: HootSuite and CoTweet (cnet)
      • Allows us to manage Facebook & Twitter. & personal pages without sharing passwords
      • Built-in URL shortening
      • Allows us to schedule tweets
      • Built-in analytics
      • Like interface and functionality
  • 6. Tactics
    • Diversifying content
  • 7. results
    • Increased # of followers (75 to 109)
    • More engagement (5-7 regularly engaged twitter accounts)
    • Multiple employees posting content
    • Tweets fit 3 or more categories per day
  • 8. Doing things Differently
    • add social media Marketing as an agenda item during regular staff meetings
    • Manage time more efficiently (i.e. set schedules for staff members to manage twitter)
    • Use Hootsuite more effectively
    • Increase time observing listening channels & responding
  • 9. Future Strategies
    • More effective use of tools to better manage our efforts (i.e. hootsuite, twitter analyzer, etc.)
    • capitalizing on analytics information
    • Incorporating twitter into our other campaigns, both print & online (website, email blasts, facebook, etc.)
    • Moving in the right direction!
  • 10.