Jessica Austin Jason Nelson Cordiale Di Maio
We certainly  appreciate  your attendance.
4  things  of my minimal wisdom.
There is no such thing as  “bad hair care”  in today’s professional hair care industry…  1 Just hair care  that’s  better ...
2 Always motivate  yourself, your staff  and your peers with  “inspiration”  not  “desperation”
3 Our Economy always performed according to the  “Pendulum Theory”… It’s slowly starting to swing in the  positive directi...
4 You ,   The Professional Hairdresser,   are the #  1 reason  why We,   The Manufacturer   succeed.
Questions  ????   feel free at any time
1 - Positioning   (the story)  2 - Packaging  (look)   3 - Perfume   (fragrance) 4 - Potion  (ingredients)   5 - Performan...
8 - Passion
Sebastian Matrix Redken Toni & Guy Aveda Artec Nexxus Pureology Bumble & Bumble Joico Paul Mitchell Who took  risks. Indus...
Today those  P’s  are all owned by giant corporations….  who’s  business interest is to  please their  Stock Holders  bott...
<ul><li>Sebastian </li></ul><ul><li>Matrix </li></ul><ul><li>Redken </li></ul><ul><li>Pureology </li></ul><ul><li>Artec </...
With the exception of  Paul Mitchell.
Who’s  Next ? We  aren’t.
Has the Beauty Industry become  too corporate? So many “me too” products  popping up every month. No consistency. Our indu...
introducing
My Story /  Our Story 28 Years of Experience Distributor Salesperson VP of Sales for a Professional Hair Care Distributor ...
Pioneer /  Rebel   Pioneer
Nationally, the  average ratio of  in - salon  Retail Sales   to  Services  is only   7%  .   Fact
Actually… your salon’s retail dollars should be  no less than   20%   of service dollars  or  3 x   the national average. ...
20% Monthly  service dollars Monthly  retail dollars 7% Monthly  service dollars Monthly  retail dollars
So what happened ??
Why only  7%  per dollar? Introducing  some of your  new  professional hair care  retailing competitors.
It used to be the  little corner drugstore  that became the…  “ you’re not supposed to  have those products “   competitor.
We need to rally together as  professionals and   support  manufacturers that   support  our profession. What’s happening ...
The Power $  of Focused Retailing   <ul><li>Each stylist sells:  </li></ul><ul><li>10 items per week.  (2 per day based on...
As part of our development stage, in early 2007, we asked our  14   selected test salons  to list for us...  What characte...
Something different and new  Salon only product – diversion issues Cleanly fragranced Consistent performance  Nice and “ea...
Our  Blueprint  Story
We are a  privately owned   grassroots company.  Created in  2007 .  With all production done  in the  United States.
All of our products have been blueprinted from  stylist feedback   and not copy-catt-ed as most manufacturers  do today.  ...
<ul><li>Something unique, fresh and new  </li></ul><ul><li>Professional Only </li></ul><ul><li>Clean “Healthy”  </li></ul>...
Fresh - Clean - Healthier Professional Styling Products for both you and your salon clientele New  Choices  for all Fresh ...
HEALIUM 5  is a  “direct to salon” or “single lined” Distributor sales model. We’ve been there…  done that…  Why  NO  mult...
5 Distributors 14 Product Lines 70 Hair Care Lines promoted to your salon x =
All this product confusion  can lead to...
Professional Hair Care Overload.
How many  NEW  lines has your distributor try to sell you  over the past  12 months?   We are a  focused,  professional on...
We don’t claim to be the new Magic Bullet  of hair care.  Our claim is simple.  An affordable high quality, Professional O...
What’s in a name?
Our Logo and first impression Play on the word  HELIUM  which is the  2 nd  lightest gas in the universe.  Our products ar...
HEAL 5   IUM product’s are formulated around an exclusive  5   Complex Foundation 5 5 5
Includes: Lysine, Methionine, Glycine, Arginine, Glutaminc Acid Function:   -   Helps improve blood circulation in the sca...
Includes: Vitamin E, A, F, H, H', B group,  Vitamin  Complex Function: - Helps promote the formation of new cells - Helps ...
Includes: Linseed, Wheat Germ, Sunflower, Pomegranate Oil  Complex  Function: - Rich in Vitamin E - Powerful antioxidant -...
Includes: Water soluble Shea Butter, PEG-75 Lanolin,  Meadow foam, Aloe Vera   Hydrating Complex  Function: -  Imparts she...
Includes: Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein,  Hydrolyzed Keratin Protein Protein Complex  <ul><li>Function:...
Amino Acid Vitamin Oil Hydrating Protein 5 Shine Protect  Moisturize  Strengthen  Heal
Are formulated with sunscreens All  HEAL 5  IUM   Styling Products   Which help shield hair with  Color Protection
Super  Clean   &  Healthy  Professional Only  H. I. P. products
<ul><li>H igh </li></ul><ul><li>I mpact </li></ul><ul><li>P roducts </li></ul><ul><li>Immediate  results </li></ul><ul><li...
Our Fragrance Notes
<ul><li>Clean </li></ul><ul><li>Fresh  </li></ul><ul><li>Unique  </li></ul><ul><li>Relaxing  </li></ul><ul><li>Lightweight...
Our product  deck
A  clean   start…
Did you know ??? After the color formula is shampooed from the clients hair, small remnants of developer always tend to re...
48.5 parts water 3 %  developer Zero  volume Water dissipation during 1 st  time styling heat immediately applied followin...
<ul><li>Locks in color service </li></ul><ul><ul><li>Neutralizes any remaining developer remnants which tend to remain in ...
Every salon on Earth  should have Oxi-Stop  on their Back-Bar Deck.
<ul><ul><li>Beneficial cutting lotion </li></ul></ul><ul><ul><li>condition while cutting </li></ul></ul><ul><ul><li>Health...
<ul><ul><li>No build up smoothing lotion </li></ul></ul><ul><ul><li>no heavy silicones </li></ul></ul><ul><ul><li>Healthy ...
<ul><ul><li>Non drying </li></ul></ul><ul><ul><li>alcohol free formula </li></ul></ul><ul><ul><li>Adds Shine </li></ul></u...
<ul><li>Stiffer / harder finish than Gel 5 </li></ul><ul><ul><li>alcohol in formula </li></ul></ul><ul><ul><li>Adds shine ...
<ul><li>Smooth lightweight shine </li></ul><ul><ul><li>super light formula </li></ul></ul><ul><ul><li>Wet or dry applicati...
<ul><ul><li>Lightweight  </li></ul></ul><ul><ul><li>no heavy feel </li></ul></ul><ul><ul><li>Fantastic  Flat Iron prep spr...
<ul><ul><li>Favorite fixative of many Stylists </li></ul></ul><ul><ul><li>Paste / Pomade Crossover  </li></ul></ul><ul><ul...
Healthy Control   at your fingertips
<ul><ul><li>One of the finest hairsprays in the Beauty Industry </li></ul></ul><ul><ul><li>100% water soluble </li></ul></...
The # 1 cycled product, both used and sold in professional beauty salons today is hairspray.  Since use is so high, hairsp...
Our Visual  Point Of Purchase  Counter Card
Our Statement  Counter Card
<ul><ul><li>Clean volume Mousse </li></ul></ul><ul><ul><li>100% water soluble </li></ul></ul><ul><ul><li>No heaviness </li...
Weightless Deep Hair  & Scalp Treatment <ul><li>Adds: </li></ul><ul><li>Shine </li></ul><ul><li>Strength </li></ul><ul><li...
2 simple formulas Intensity level  1 Equal parts Shine Intense  + Equal parts Deep pHusion Intensity level  2 Equal parts ...
Education A work in progress Late 2020 Early 2011
Level Break Pricing   “quantity purchasing power”   <ul><li>3 flexible pricing purchase levels : </li></ul><ul><ul><ul><li...
Your information packets <ul><li>Product Brochure </li></ul><ul><li>3 Show “only” Promotions </li></ul><ul><li>On going pr...
Your Show Sampler Gift  <ul><li>aiHr Hairspray </li></ul><ul><li>Body Enhance </li></ul><ul><li>1000 ml Oxi-Stop </li></ul...
Thanks so much for taking  time to hear our story…  Best of luck to all and  safe travels  home..
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  1. 2. Jessica Austin Jason Nelson Cordiale Di Maio
  2. 3. We certainly appreciate your attendance.
  3. 4. 4 things of my minimal wisdom.
  4. 5. There is no such thing as “bad hair care” in today’s professional hair care industry… 1 Just hair care that’s better than others.
  5. 6. 2 Always motivate yourself, your staff and your peers with “inspiration” not “desperation”
  6. 7. 3 Our Economy always performed according to the “Pendulum Theory”… It’s slowly starting to swing in the positive direction.
  7. 8. 4 You , The Professional Hairdresser, are the # 1 reason why We, The Manufacturer succeed.
  8. 9. Questions ???? feel free at any time
  9. 10. 1 - Positioning (the story) 2 - Packaging (look) 3 - Perfume (fragrance) 4 - Potion (ingredients) 5 - Performance (results) 6 - Price (the value) 7 - Professionalism (the commitment to the salon) The 8 P’s of a successful professional hair care line.
  10. 11. 8 - Passion
  11. 12. Sebastian Matrix Redken Toni & Guy Aveda Artec Nexxus Pureology Bumble & Bumble Joico Paul Mitchell Who took risks. Industry Pioneers And with a little help from Hairdressers, were rewarded…very nicely. All started with, belief, innovation, professionalism, passion… and most of the 8 P’s.
  12. 13. Today those P’s are all owned by giant corporations…. who’s business interest is to please their Stock Holders bottom line. So…what happened to all those wonderful P’s…
  13. 14. <ul><li>Sebastian </li></ul><ul><li>Matrix </li></ul><ul><li>Redken </li></ul><ul><li>Pureology </li></ul><ul><li>Artec </li></ul><ul><li>Toni & Guy </li></ul><ul><li>Aveda </li></ul><ul><li>Bumble </li></ul><ul><li>Nexxus </li></ul><ul><li>Joico </li></ul>Proctor & Gamble L’Oreal L’Oreal L’Oreal L’Oreal Lever Brothers Estee Lauder Estee Lauder Alberto Culver Shiseido
  14. 15. With the exception of Paul Mitchell.
  15. 16. Who’s Next ? We aren’t.
  16. 17. Has the Beauty Industry become too corporate? So many “me too” products popping up every month. No consistency. Our industry is idea bankrupt!! ? It’s time for something fresh.
  17. 18. introducing
  18. 19. My Story / Our Story 28 Years of Experience Distributor Salesperson VP of Sales for a Professional Hair Care Distributor President of a major Italian Hair Care Manufacturer
  19. 20. Pioneer / Rebel Pioneer
  20. 21. Nationally, the average ratio of in - salon Retail Sales to Services is only 7% . Fact
  21. 22. Actually… your salon’s retail dollars should be no less than 20% of service dollars or 3 x the national average. Like it used to be about 20 years ago.
  22. 23. 20% Monthly service dollars Monthly retail dollars 7% Monthly service dollars Monthly retail dollars
  23. 24. So what happened ??
  24. 25. Why only 7% per dollar? Introducing some of your new professional hair care retailing competitors.
  25. 26. It used to be the little corner drugstore that became the… “ you’re not supposed to have those products “ competitor.
  26. 27. We need to rally together as professionals and support manufacturers that support our profession. What’s happening should be unacceptable.
  27. 28. The Power $ of Focused Retailing <ul><li>Each stylist sells: </li></ul><ul><li>10 items per week. (2 per day based on a 5 day week) </li></ul><ul><li>$16 average retail price of each product. </li></ul><ul><li>Will generate $8,320 per stylist per year. </li></ul>
  28. 29. As part of our development stage, in early 2007, we asked our 14 selected test salons to list for us... What characteristics would blueprint their “ideal” Professional Hair Care Line?
  29. 30. Something different and new Salon only product – diversion issues Cleanly fragranced Consistent performance Nice and “easy to use” packaging Salon “use” support Concise (not too many products) Affordable Quality Versatility Wow Results No overlapping products No set purchase requirements
  30. 31. Our Blueprint Story
  31. 32. We are a privately owned grassroots company. Created in 2007 . With all production done in the United States.
  32. 33. All of our products have been blueprinted from stylist feedback and not copy-catt-ed as most manufacturers do today. Each one of our products has gone through 4 to 6 formula and performance changes based on our test Stylists Feedback.
  33. 34. <ul><li>Something unique, fresh and new </li></ul><ul><li>Professional Only </li></ul><ul><li>Clean “Healthy” </li></ul><ul><li>Pin point functions with no overlapping products </li></ul><ul><li>Considerably healthier results on all hair types </li></ul><ul><li>Botanically based </li></ul><ul><li>Clean fragrances </li></ul><ul><li>Clean packaging </li></ul><ul><li>Clean intended results </li></ul><ul><li>No flaking, No drying & No dusting </li></ul><ul><li>Condition while styling </li></ul><ul><li>No Build - up </li></ul><ul><li>100% water soluble </li></ul><ul><li>Dual functionality </li></ul><ul><li>Protect hair with sunscreens </li></ul><ul><li>Treat both hair & scalp </li></ul><ul><li>Affordable quality </li></ul>
  34. 35. Fresh - Clean - Healthier Professional Styling Products for both you and your salon clientele New Choices for all Fresh - Clean - Healthier
  35. 36. HEALIUM 5 is a “direct to salon” or “single lined” Distributor sales model. We’ve been there… done that… Why NO multi lined Distributors? Currently there are over 700 salons featuring HEALIUM throughout The United States … Those numbers are growing daily. Lack of focus. Too many lines. According to Modern Salon’s Green Book , the average beauty supply distributor in The United States represents 14 hair care connected lines. How can they focus on your business?
  36. 37. 5 Distributors 14 Product Lines 70 Hair Care Lines promoted to your salon x =
  37. 38. All this product confusion can lead to...
  38. 39. Professional Hair Care Overload.
  39. 40. How many NEW lines has your distributor try to sell you over the past 12 months? We are a focused, professional only, hair care company with one goal. To succeed with great hair care without pressure, distractions or confusion… Quality professional products, with value . It’s becoming Musical Product Chairs.
  40. 41. We don’t claim to be the new Magic Bullet of hair care. Our claim is simple. An affordable high quality, Professional Only styling product deck.
  41. 42. What’s in a name?
  42. 43. Our Logo and first impression Play on the word HELIUM which is the 2 nd lightest gas in the universe. Our products are formulated to help heal both hair & scalp HEALIUM 5 products are formulated with 5 unique custom Complexes Our Styling Collection is virtually weightless, 100% water soluble and will not leave any post styling build up, flaking dusting or residue
  43. 44. HEAL 5 IUM product’s are formulated around an exclusive 5 Complex Foundation 5 5 5
  44. 45. Includes: Lysine, Methionine, Glycine, Arginine, Glutaminc Acid Function: - Helps improve blood circulation in the scalp - Aids in the absorption of nutrition and oxygenation of the cells - Helps speed the healing of scalp trauma due to chemicals services - Helps prevent hair loss due to scalp disorders - Helps to promote hair growth Amino Acid Complex
  45. 46. Includes: Vitamin E, A, F, H, H', B group, Vitamin Complex Function: - Helps promote the formation of new cells - Helps increase blood circulation of the scalp - Helps regulate the sebaceous gland secretion of scalp, which in turn prevents excessive oiliness of the hair and scalp
  46. 47. Includes: Linseed, Wheat Germ, Sunflower, Pomegranate Oil Complex Function: - Rich in Vitamin E - Powerful antioxidant - Provide hydration, nutrition and shine - Helps to reduce the damage caused by harmful rays of the sun
  47. 48. Includes: Water soluble Shea Butter, PEG-75 Lanolin, Meadow foam, Aloe Vera Hydrating Complex Function: - Imparts sheen - Enhance moisture retention - Facilitates in realignment of the cuticle surface of the hair shaft - Aids in repair of the hair shaft resulting in a significantly stronger hair - Helps to sooth and heal the scalp
  48. 49. Includes: Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Hydrolyzed Keratin Protein Protein Complex <ul><li>Function: - Helps prevent the loss of Cystine in hair during chemical services </li></ul><ul><li>Easily penetrates hair shaft deeply to repair and restructure damage - Keep the cuticle strong, smooth…repairs and strengthens hair </li></ul>
  49. 50. Amino Acid Vitamin Oil Hydrating Protein 5 Shine Protect Moisturize Strengthen Heal
  50. 51. Are formulated with sunscreens All HEAL 5 IUM Styling Products Which help shield hair with Color Protection
  51. 52. Super Clean & Healthy Professional Only H. I. P. products
  52. 53. <ul><li>H igh </li></ul><ul><li>I mpact </li></ul><ul><li>P roducts </li></ul><ul><li>Immediate results </li></ul><ul><li>Immediate response </li></ul>
  53. 54. Our Fragrance Notes
  54. 55. <ul><li>Clean </li></ul><ul><li>Fresh </li></ul><ul><li>Unique </li></ul><ul><li>Relaxing </li></ul><ul><li>Lightweight </li></ul><ul><li>Gender Neutral </li></ul><ul><li>Custom Blended </li></ul>
  55. 56. Our product deck
  56. 57. A clean start…
  57. 58. Did you know ??? After the color formula is shampooed from the clients hair, small remnants of developer always tend to remain trapped inside the cuticle. When 1 st time styling heat (in salon) is applied, the water content in the damp hair is the first to dissipate, while the developer remnants dissipate last. As hair slowly dries and moisture leaves the hair, the developer remnants, which are the last to dissipate, increase in volume strength as hair loses water moisture. In certain cases 10 volume remnants at the start of the formula may become 80 volume before hair is completely dried.
  58. 59. 48.5 parts water 3 % developer Zero volume Water dissipation during 1 st time styling heat immediately applied following chemical services 10 volume at this point Dry hair 24.25 parts water 12.12 parts water 20 volume at this point 40 volume at this point 80 volume at this point 97 parts water 6 % developer 12 % developer 25 % developer 0 % developer Start of blow dry End of blow dry
  59. 60. <ul><li>Locks in color service </li></ul><ul><ul><li>Neutralizes any remaining developer remnants which tend to remain in hair after chemical services. </li></ul></ul><ul><ul><li>Deodorizes post chemical odor in hair </li></ul></ul><ul><ul><li>ph range of 2.8 to 3.2 reduces cuticle swelling to help normalize. </li></ul></ul><ul><ul><li>Nourish and calm scalp.. </li></ul></ul><ul><ul><li>Helps to cancel brassiness at the sink making blondes brighter </li></ul></ul><ul><ul><li>Smoothes cuticle roughness </li></ul></ul>
  60. 61. Every salon on Earth should have Oxi-Stop on their Back-Bar Deck.
  61. 62. <ul><ul><li>Beneficial cutting lotion </li></ul></ul><ul><ul><li>condition while cutting </li></ul></ul><ul><ul><li>Healthy Body </li></ul></ul><ul><ul><li>touchable healthy body </li></ul></ul><ul><ul><li>UV color protection </li></ul></ul><ul><ul><li>helps prolong color </li></ul></ul><ul><ul><li>Leave in conditioner </li></ul></ul><ul><ul><li>20 Botanicals for hair & scalp </li></ul></ul><ul><ul><li>Thermal protection </li></ul></ul><ul><ul><li>blow drying and curling iron </li></ul></ul><ul><ul><li>Humidity shield </li></ul></ul><ul><ul><li>helps to control the frizzies </li></ul></ul><ul><ul><li>Versatile </li></ul></ul><ul><ul><li>Cocktail with Gel Hold 5 for liquid mousse effect </li></ul></ul>
  62. 63. <ul><ul><li>No build up smoothing lotion </li></ul></ul><ul><ul><li>no heavy silicones </li></ul></ul><ul><ul><li>Healthy smoothness promotes healthy hair & scalp </li></ul></ul><ul><ul><li>UV color protection </li></ul></ul><ul><ul><li>helps prolong color </li></ul></ul><ul><ul><li>Conditioning/ styling aid </li></ul></ul><ul><ul><li>9 Botanicals for hair & scalp </li></ul></ul><ul><ul><li>Thermal protection </li></ul></ul><ul><ul><li>heat shield </li></ul></ul><ul><ul><li>Humidity shield </li></ul></ul><ul><ul><li>helps to control the frizzies </li></ul></ul><ul><ul><li>Versatile </li></ul></ul><ul><ul><li>Cocktail with Reflect Drops for additional slickness </li></ul></ul>
  63. 64. <ul><ul><li>Non drying </li></ul></ul><ul><ul><li>alcohol free formula </li></ul></ul><ul><ul><li>Adds Shine </li></ul></ul><ul><ul><li>Wet or dry application pliable control </li></ul></ul><ul><ul><li>UV color protection </li></ul></ul><ul><ul><li>helps prolong color </li></ul></ul><ul><ul><li>Non damaging styling aid </li></ul></ul><ul><ul><li>21 Botanicals for hair & scalp </li></ul></ul><ul><ul><li>Thermal protection </li></ul></ul><ul><ul><li>heat shield </li></ul></ul><ul><ul><li>Clean gel - 100% water soluble </li></ul></ul><ul><ul><li>no flakes or dusting </li></ul></ul><ul><ul><li>Versatile </li></ul></ul><ul><ul><li>Cocktail with Body Enhance for liquid mousse effect </li></ul></ul>
  64. 65. <ul><li>Stiffer / harder finish than Gel 5 </li></ul><ul><ul><li>alcohol in formula </li></ul></ul><ul><ul><li>Adds shine </li></ul></ul><ul><ul><li>Wet or dry application Strong pliable control </li></ul></ul><ul><ul><li>UV color protection </li></ul></ul><ul><ul><li>helps prolong color </li></ul></ul><ul><ul><li>Non damaging styling aid </li></ul></ul><ul><ul><li>21 Botanicals for hair & scalp </li></ul></ul><ul><ul><li>Thermal protection </li></ul></ul><ul><ul><li>heat shield </li></ul></ul><ul><ul><li>Clean gel - 100% water soluble </li></ul></ul><ul><ul><li>no flakes or dusting </li></ul></ul><ul><ul><li>Versatile </li></ul></ul><ul><ul><li>Cocktail with Body Enhance for liquid strong mousse effect </li></ul></ul>
  65. 66. <ul><li>Smooth lightweight shine </li></ul><ul><ul><li>super light formula </li></ul></ul><ul><ul><li>Wet or dry application Wet for smoothness dressing on dry to hair control frizziness </li></ul></ul><ul><ul><li>UV color protection </li></ul></ul><ul><ul><li>helps prolong color </li></ul></ul><ul><ul><li>Lightly fragranced </li></ul></ul><ul><ul><li>No fragrance residue </li></ul></ul><ul><ul><li>Leave in conditioner/ styling aid </li></ul></ul><ul><ul><li>6 beneficial botanicals and oils </li></ul></ul><ul><ul><li>Thermal protection </li></ul></ul><ul><ul><li>formulated with heat shield </li></ul></ul><ul><ul><li>100% water soluble </li></ul></ul><ul><ul><li>no left over residue </li></ul></ul>
  66. 67. <ul><ul><li>Lightweight </li></ul></ul><ul><ul><li>no heavy feel </li></ul></ul><ul><ul><li>Fantastic Flat Iron prep spray </li></ul></ul><ul><ul><li>Protects. Adds shine and conditions </li></ul></ul><ul><ul><li>Zero pH </li></ul></ul><ul><ul><li>Excellent no hold shine </li></ul></ul><ul><ul><li>Dry hair shine mist </li></ul></ul><ul><ul><li>UV color protection </li></ul></ul><ul><ul><li>Sunscreens helps prolong color </li></ul></ul><ul><ul><li>Lightly fragranced </li></ul></ul><ul><ul><li>No fragrance residue </li></ul></ul><ul><ul><li>Thermal protection </li></ul></ul><ul><ul><li>formulated with heat shield </li></ul></ul><ul><ul><li>100% water soluble </li></ul></ul><ul><ul><li>no left over residue </li></ul></ul><ul><ul><li>Contains absolutely No Alcohol </li></ul></ul>
  67. 68. <ul><ul><li>Favorite fixative of many Stylists </li></ul></ul><ul><ul><li>Paste / Pomade Crossover </li></ul></ul><ul><ul><li>Pomade shine / Paste texture </li></ul></ul><ul><ul><li>100% water soluble </li></ul></ul><ul><ul><li>shampoos out completely </li></ul></ul><ul><ul><li>UV color protection </li></ul></ul><ul><ul><li>Sunscreens helps prolong color </li></ul></ul><ul><ul><li>Conditioning / styling aid 27 botanical ingredients </li></ul></ul><ul><ul><li>Build-able </li></ul></ul><ul><ul><li>more product – more hold </li></ul></ul><ul><ul><li>No flake formula </li></ul></ul><ul><ul><li>Clean style </li></ul></ul>
  68. 69. Healthy Control at your fingertips
  69. 70. <ul><ul><li>One of the finest hairsprays in the Beauty Industry </li></ul></ul><ul><ul><li>100% water soluble </li></ul></ul><ul><ul><li>UV color protection </li></ul></ul><ul><ul><li>Hydrolyzed Silk Proteins for shine </li></ul></ul><ul><ul><li>Humidity shield </li></ul></ul><ul><ul><li>Brush-able </li></ul></ul><ul><ul><li>Hold factor 7 (1 thru 10) </li></ul></ul><ul><ul><li>Build-able </li></ul></ul><ul><ul><li>Workable </li></ul></ul><ul><ul><li>No flakes or dusting </li></ul></ul><ul><ul><li>100% of can used </li></ul></ul><ul><ul><li>Light mist. No heavy sticky residue </li></ul></ul>
  70. 71. The # 1 cycled product, both used and sold in professional beauty salons today is hairspray. Since use is so high, hairspray should be affordable to both the hairdresser to use and for the salon consumer to purchase. Our philosophy is not to take advantage of this commodity by “jacking up” the price hairspray Our quality hairspray retails for to your customer for $12 and when purchased by case and costs you $5.96 This makes it an essential commodity and a staple product in every salon. Our Healium Salons average 19.6 aiHr hairspray canisters sold per month.
  71. 72. Our Visual Point Of Purchase Counter Card
  72. 73. Our Statement Counter Card
  73. 74. <ul><ul><li>Clean volume Mousse </li></ul></ul><ul><ul><li>100% water soluble </li></ul></ul><ul><ul><li>No heaviness </li></ul></ul><ul><ul><li>Dries quickly </li></ul></ul><ul><ul><li>UV color protection </li></ul></ul><ul><ul><li>Thermal protection </li></ul></ul><ul><ul><li>Humidity shield </li></ul></ul><ul><ul><li>Healthy volume and shine </li></ul></ul><ul><ul><li>No dryness </li></ul></ul><ul><ul><li>Super light fresh fragrance </li></ul></ul><ul><ul><li>Super concentrated </li></ul></ul><ul><ul><li>No flaking or dusting </li></ul></ul><ul><ul><li>Value – 9 oz retails for approx. $13 </li></ul></ul>Arriving in April
  74. 75. Weightless Deep Hair & Scalp Treatment <ul><li>Adds: </li></ul><ul><li>Shine </li></ul><ul><li>Strength </li></ul><ul><li>Moisture </li></ul><ul><li>to all hair types without heavy residual weight . </li></ul>Fortified with up to 31 Botanical ingredients which treat both hair & scalp
  75. 76. 2 simple formulas Intensity level 1 Equal parts Shine Intense + Equal parts Deep pHusion Intensity level 2 Equal parts Shine Intense + Equal parts Deep pHusion + Equal parts Quick Fix + +
  76. 77. Education A work in progress Late 2020 Early 2011
  77. 78. Level Break Pricing “quantity purchasing power” <ul><li>3 flexible pricing purchase levels : </li></ul><ul><ul><ul><li>Level 1 - 1 thru 5 pieces </li></ul></ul></ul><ul><ul><ul><li>Level 2 - 6 thru 11 pieces </li></ul></ul></ul><ul><ul><ul><li>Level 3 - 11 plus pieces </li></ul></ul></ul><ul><li>Makes quality professional products affordable to </li></ul><ul><ul><ul><ul><ul><li>your salon. </li></ul></ul></ul></ul></ul><ul><li>Makes quality professional products affordable to </li></ul><ul><ul><ul><ul><ul><li>your clients. </li></ul></ul></ul></ul></ul>
  78. 79. Your information packets <ul><li>Product Brochure </li></ul><ul><li>3 Show “only” Promotions </li></ul><ul><li>On going promotional booklet </li></ul><ul><li>Show order form </li></ul><ul><li>Direct to Salon price list </li></ul>
  79. 80. Your Show Sampler Gift <ul><li>aiHr Hairspray </li></ul><ul><li>Body Enhance </li></ul><ul><li>1000 ml Oxi-Stop </li></ul><ul><li>Shine Intense / Deep Phusion Treatment Kit </li></ul><ul><li>Quick Fix </li></ul><ul><li>Gel Hold 5 </li></ul>
  80. 81. Thanks so much for taking time to hear our story… Best of luck to all and safe travels home..

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