Pharma Field Force ExcellenceTime Management is a key issue for Medical PromotionOfficer. Studies have shown that most Med...
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Pharma field force excellence Time Management

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Pharma field force excellence Time Management

  1. 1. Pharma Field Force ExcellenceTime Management is a key issue for Medical PromotionOfficer. Studies have shown that most Medical PromotionOfficer spend only a small proportion of their time inproductive selling situations. Here is an example -A day in the life of a Medical Promotion Officer5% for Selling5% for Planning at Home6% waiting in Doctor Reception6% Gossiping with other colleagues8% Doctors room for Product Detailing8% Chemist Shop for Order Collection8% Other activities13% for Lunch/Tea/Smoking/Refreshment41% Travelling (Market/Doctors Chamber/Healthcare Centre)Time Management should mean that the Medical PromotionOfficer spends the maximum amount of time carrying outhigh payoff activities.Until we can manage time, we can manage nothing else.Peter F. DruckerFurther Information: Masum Chowdhury, Manager, SBM, Asiatic Laboratories Ltd. E-mail: masum.pha@gmail.com

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