Know your customers and grow fast

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Know your customers and grow fast

  1. 1. Doctor Specializations:Know your CustomerPresented ByMasum ChowdhuryManager, SBMDAsiatic Laboratories Ltd.
  2. 2. Know your Customer:GastroenterologistGastroenterologist treats diseases of Digestive System.Degrees MBBS, MD, FCPS (Gastro)DigestiveSystem• Digestion of Food• Absorption of nutrients• Excretion of wastesDiseases • Peptic Ulcer (Gastric, Duodenal, Esophageal)• Gastroesophageal reflux Diseases• Dyspepsia (Indigestion)• Nausea & Vomiting• Constipation• Diarrhoea• Intestinal Amoebiasis• Bacillary Dysentery/ShigellosisTargetProducts•Atidon Tablet•Eso-20•P-20 & P- 40•O-20 & O-40•Ulsec Tablet•Cip-500 Tablet.
  3. 3. Digestive System
  4. 4. Know your Customer:GynecologistTarget Doctors GynecologistsGynecologists specialized in the prevention, diagnosis and treatmentof diseases of the Female Reproductive System.Degrees MBBS, DGO, MD, FCPS (Gyne)Female ReproductiveSystem• Reproduction function of male and female• Control of Hormone Production• Formation of Urine by Kidney• Excretion of Urine from BodyDiseases • Dysmenorrhoea (painful menstrual periods)• Amenorrhea (absent menstrual periods)• Menorrhagia (heavy menstrual periods).• Menopause• Pelvic inflammatory disorders (PID)• Infertility• Genito-urinary tract infections (GUTIs)Target Products Doctor wise product selection: Ceroxime250/500 Tablet/ Asizith 500 Tablet/ Vecef Capsule/Animet Capsule/ Calfor D Tablet/ Afixime 200Capsule / Verve Tablet.
  5. 5. Reproductive SystemGynecologicalOrgan
  6. 6. Know your Customer:PediatriciansTarget Doctors PediatriciansPediatricians prescribes a group of products which are used forthe treatment of different types of paediatric disease.Degrees [MBBS, DCH, MD, FCPS (Child)]Functions Functions of all systemDiseases • Common Cold• Bronchitis• Pneumonia• Otitis media• Pharyngitis and Tonsillitis• Meningitis• Otitis externa• Pertussis• Rhinitis• Typhoid Fever• Giardia, Shigella, DiarrhoeaTarget Products Doctor wise product selection: AtidonSusp./ Coflyt Syrup/Loxyl PFS/ AfiximePFS/ Ceroxime PFS/ Asizith PFS/Macas PFS/ Asivit ZI Syrup/ AsitrumCod/ NTZ PFS etc.
  7. 7. Pediatric Diseases
  8. 8. Know your Customer:OrthopedistsTarget Doctors OrthopedistsOrthopedist prescribes a group of products which are used for thetreatment of different types of bone and joint disease.Degrees [MBBS, D. Ortho, Ms, FRCS (Ortho)]System Muscular System and Skeletal SystemMusculoskeletalSystem• Protects the internal organs from injury• Support the body• The red bone marrow produces red blood cells• The yellow bone marrow stores triglyceridesDiseases • Osteoporosis• Osteoarthritis• Arthritis• Bone and Joint Infections• Rheumatoid Arthritis• Hip Fracture• Mechanical Trauma of Bone and JointTarget Products Doctor wise product selection: Cip-750Tablet/ Artorix Tablet/ Ena Tablet/PairoxTablet/ Calfor D Tablet/ Asilee-500Tablet etc.
  9. 9. Muscular & skeletal System
  10. 10. Bone and Joint Infections
  11. 11. Know your Customer:DermatologistTarget Doctors DermatologistsDermatologist prescribes a group of products which are used forthe treatment of different types of skin diseases.Degrees MBBS, DDV, FCPS (Skin & VD)IntegumentarySystem• Regulation of body temperature• Protection from External Environment• Synthesis of Vitamin D• Sensation from heat, cold, touchDiseases • Skin and Soft Tissue Infections• Skin and Skin Structure Infections• Fungus Diseases: Diseases caused byfungus, moulds etc.• Bacterial Diseases: Diseases causedbacteria.• Viral Diseases: Diseases caused byvirusTarget Products Doctor wise product selection: PevisiaCream/ Fusitrim Cream/ TicasonCream/ Clox F Capsule/ Asizith 500Tablet/ Asitrol Tablet.
  12. 12. Structure of Skin
  13. 13. Dermatological Diseases
  14. 14. Know your Customer:OphthalmologistTarget Doctors OphthalmologistOphthalmologist prescribes a group of productswhich are used for the treatment of different typesof eye disease.Degrees MBBS, DO,DCO, MD, FCPS (Ophtha)The Eye • The eye is the organ of vision thatdetects light.Diseases • Conjunctivitis• Blepharitis• Blepharoconjunctivitis• Keratoconjunctivitis• Scleritis• Keratitis• Glucoma• CataractTarget Products Doctor wise product selection: BN Eye/Eardrops/ Cip Eye/Ear drops / Cip Eyeointments / Locopain eye drops/ OcuvitCapsule / Meflocin eye drops/ AsitrolTablet/ Artorix Tablet/ P-20 Tablet etc.
  15. 15. Special Sense – The Eye
  16. 16. Know your Customer:UrologistTarget Doctors UrologistUrologist prescribes a group of products which are used for thetreatment of different types of Urinary Tract Infections.Degrees MBBS, MD, FCPS (Urology)Urinary System • Formation of Urine• Removal of Waste products from thebody• Maintenance of electrolyte balance• Regulation of Acid Base BalanceDiseases • Upper and Lower Urinary TractInfections• Sexually Transmitted DiseasesTarget Products Doctor wise product selection: Ceroxime250/500 Tablet/ Asizith 500 Tablet/ Vecef Capsule/Animet Capsule/ Calfor D Tablet/ Afixime 200Capsule / Verve Tablet.
  17. 17. KidneyUreterBladderUrethraUpperUrinaryTractLowerUrinaryTractFemale MaleUrinary System
  18. 18. Know your Customer:NeurologistTarget Doctors NeurologistNeurologist prescribes a group of products which are used for thetreatment of different types of Neurological Disorders.Degrees MBBS, MD, FCPS (Neurology)Nervous System • Control system of the body• Transfer information from one neuron toanother neuron• Control voluntary and involuntaryresponsesDiseases • Neurological disorders• Social Anxiety Disorders• Generalized Anxiety Disorders• Post Traumatic Stress DisordersTarget Products Doctor wise product selection: Lexnil Tablet,AntisonTablet, Alpam Tablet.
  19. 19. Nervous System
  20. 20. Know your Customer:ENT SpecialistTarget Doctors ENT SpecialistENT specialist prescribes a group of products which are used forthe treatment of different types of ear, nose and throat diseases.Degrees MBBS, MD, DLO, FCPS (ENT)ENT • We hear by ear• We smell by Nose• Vocal functions by throatDiseases • Ear, Nose and Throat InfectionsTarget Products Doctor wise product selection: Ceroxime250/500 Tablet/Ceroxime PFS/ Asizith 500Tablet/Asizith PFS/ Vecef Capsule/ VecefPFS/Afixime 200 Capsule/Afixime PFS .
  21. 21. Respiratory System
  22. 22. Know your Customer:Pulmonologist (Chest Diseases Specialist)Target Doctors Pulmonologist (Chest Diseases Specialist)Pulmonologist prescribes a group of products which are used forthe treatment of different types of respiratory diseases.Degrees MBBS, MD, FCPS (Chest)RespiratorySystem• Inspiration:• It is an active process, during which the air entersthe lungs from the atmosphere.• Expiration:• It is a passive process, during which air leaves thelungs.• Maintenance of water balance and acid basebalance.• Regulation of body temperatureDiseases • Upper Respiratory Tract Infections• Lower Respiratory Tract InfectionsTarget Products Doctor wise product selection: Ceroxime250/500 Tablet/Ceroxime PFS/ Asizith 500Tablet/Asizith PFS/ Vecef Capsule/ VecefPFS/Afixime 200 Capsule/Afixime PFS .
  23. 23. Ear, Nose & Throat
  24. 24. Ear Infections
  25. 25. Acute or Chronic Otitis externa
  26. 26. The Blocked Nose/Runny Noseor Rhinitis
  27. 27. Throat infections
  28. 28. Questions
  29. 29. THANK YOU ALLTHIS IS THE END OF OUR PRESENTATION.
  30. 30. Prepared ByMasum ChowdhuryManager,Strategic Brand Management DepartmentAsiatic Laboratories Ltd.masum.pha@gmail.com,+880-0171-7642874, +880-0193 7990014

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