Grapevine communications for first line manager


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  • The Office Grapevine image,1 of 16, is copyrighted art, used without permission and is a violation of the law. Don.
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  • very nice and clear. Can you kindly forward this to me on
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Grapevine communications for first line manager

  1. 1. Grapevine Communication Presented By Masum Chowdhury Manager, SBMD Asiatic Laboratories Ltd.
  2. 2. What is Grapevine Communication ? • A grapevine communication is a form of informal communication by which people communicates each other without any formal line of communication.
  3. 3. Three may keep a secret, if two of them are dead. --Benjamin Franklin
  4. 4. What it is called Grapevine? • Its called Grapevine because like that of a grape vine. It is impossible to find the origin of information which results in spread of rumours.
  5. 5. Some statistics about grapevines • 40% of information about the company is received via the grapevine. • Around 45% of this appears before the official communication. • 33% of job information arrives via the grapevine.
  6. 6. Grapevine has 3 main characteristics • It is not controlled by management • It is perceived by the most employees as being more believable and reliable • It is largely used to serve the selfinterest of those people within it.
  7. 7. The most powerful force in the universe is gossip.
  8. 8. • Flexibility: There is no formal control on grapevine. For this reason, It is more flexible communication system than any other ways of communication.
  9. 9. • Lack of control: Actually, there is no managerial control over the grapevine communication system. It is grown by itself.
  10. 10. “Strong minds discuss ideas, average minds discuss events, weak minds discuss people.” ― Socrates
  11. 11. • Rapid Communication: Grapevine communication system is more faster than other formal or informal channels of communication.
  12. 12. • No record: We can't keep any documentary record or evidence of grapevine communication system that can be shown or produced as future reference.
  13. 13. • Used for self-interest : As grapevine communication system is produced by gossip and rumor, It is basically used for self-interest of the employees of an organization.
  14. 14. “ Be less curious about people and more curious about ideas.” ― Marie Curie
  15. 15. • Popular among employees: This communication system is much popular among the employees than other formal or informal channels.
  16. 16. • Distortion: Distorting of real massage is one of the major features of grapevine communication system. • In this communication process, information passes rapidly man to man. That's why the information losses its originality.
  17. 17. • Spontaneous: Grapevine is basically spontaneous. It passes rapidly and spontaneously from top to bottom of the organization. Here is no need to make any effort to make it successful.
  18. 18. Advantages of grapevine communication
  19. 19. • The first advantage of a grapevine communication is the fact that information through this channel is extremely fast. • It spreads faster than wild fire.
  20. 20. • Another advantage of grapevine communication is that it tends to bring a sense of unity among employees of an organization when they meet to share and discuss certain issues.
  21. 21. • In organizations, where formal communications do not function properly, grapevine communication comes to the rescue.
  22. 22. Disadvantages of Grapevine communication
  23. 23. Proper words in proper places make the true definition of a style. Jonathan Swift
  24. 24. • Information received through grapevine might not be true.
  25. 25. • Another great disadvantage of grapevine communication is the fact that it can damage an organization’s goodwill.
  26. 26. • Grapevine communication can make organizations lose a lot of money because grapevine employees spend work hours talking about the latest rumor circulating around them.
  27. 27. • Grapevine communication cannot be relied on because it is not trustworthy. If not managed properly, it can have serious implications.
  28. 28. • “Great minds discuss ideas. Average minds discuss events. Small minds discuss people.” ― Eleanor Roosevelt
  29. 29. Prepared By Masum Chowdhury Manager, Strategic Brand Management Department Asiatic Laboratories Ltd., +880-0171-7642874, +880-0193 7990014