Grapevine communications for first line manager

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  • 1. Grapevine Communication Presented By Masum Chowdhury Manager, SBMD Asiatic Laboratories Ltd.
  • 2. What is Grapevine Communication ? • A grapevine communication is a form of informal communication by which people communicates each other without any formal line of communication.
  • 3. Three may keep a secret, if two of them are dead. --Benjamin Franklin
  • 4. What it is called Grapevine? • Its called Grapevine because like that of a grape vine. It is impossible to find the origin of information which results in spread of rumours.
  • 5. Some statistics about grapevines • 40% of information about the company is received via the grapevine. • Around 45% of this appears before the official communication. • 33% of job information arrives via the grapevine.
  • 6. Grapevine has 3 main characteristics • It is not controlled by management • It is perceived by the most employees as being more believable and reliable • It is largely used to serve the selfinterest of those people within it.
  • 7. The most powerful force in the universe is gossip.
  • 8. • Flexibility: There is no formal control on grapevine. For this reason, It is more flexible communication system than any other ways of communication.
  • 9. • Lack of control: Actually, there is no managerial control over the grapevine communication system. It is grown by itself.
  • 10. “Strong minds discuss ideas, average minds discuss events, weak minds discuss people.” ― Socrates
  • 11. • Rapid Communication: Grapevine communication system is more faster than other formal or informal channels of communication.
  • 12. • No record: We can't keep any documentary record or evidence of grapevine communication system that can be shown or produced as future reference.
  • 13. • Used for self-interest : As grapevine communication system is produced by gossip and rumor, It is basically used for self-interest of the employees of an organization.
  • 14. “ Be less curious about people and more curious about ideas.” ― Marie Curie
  • 15. • Popular among employees: This communication system is much popular among the employees than other formal or informal channels.
  • 16. • Distortion: Distorting of real massage is one of the major features of grapevine communication system. • In this communication process, information passes rapidly man to man. That's why the information losses its originality.
  • 17. • Spontaneous: Grapevine is basically spontaneous. It passes rapidly and spontaneously from top to bottom of the organization. Here is no need to make any effort to make it successful.
  • 18. Advantages of grapevine communication
  • 19. • The first advantage of a grapevine communication is the fact that information through this channel is extremely fast. • It spreads faster than wild fire.
  • 20. • Another advantage of grapevine communication is that it tends to bring a sense of unity among employees of an organization when they meet to share and discuss certain issues.
  • 21. • In organizations, where formal communications do not function properly, grapevine communication comes to the rescue.
  • 22. Disadvantages of Grapevine communication
  • 23. Proper words in proper places make the true definition of a style. Jonathan Swift
  • 24. • Information received through grapevine might not be true.
  • 25. • Another great disadvantage of grapevine communication is the fact that it can damage an organization’s goodwill.
  • 26. • Grapevine communication can make organizations lose a lot of money because grapevine employees spend work hours talking about the latest rumor circulating around them.
  • 27. • Grapevine communication cannot be relied on because it is not trustworthy. If not managed properly, it can have serious implications.
  • 28. • “Great minds discuss ideas. Average minds discuss events. Small minds discuss people.” ― Eleanor Roosevelt
  • 29. Prepared By Masum Chowdhury Manager, Strategic Brand Management Department Asiatic Laboratories Ltd. masum.pha@gmail.com, +880-0171-7642874, +880-0193 7990014