Effective Communication Strategy
Tips for Success
Presented By
Masum Chowdhury
Manager, SBMD
Asiatic Laboratories Ltd.
Modes of Expression:
Address all Senses Creatively
Trademark
Make brand name known
Brand Vocabulary
Identify distinctive words
Core message
Concentrate key content into
one sentence
Bullet points
Formulate additional short statements
Important number
Identify the most relevant number
Memorable marks
Select a letter, syllable or symbol
Easy legibility
Select appropriate font, size
and contrast
Proven layout
Choose an effective page format
Right colour
Use brand colour
Comprehensible tables
Optimize rows and columns
Parameter Ciprofloxacin Levofloxacin
Bioavailability (%) 70-80 99
Maximum ...
Convincing graphs
Make diagrams crystal-clear
0.28
0.29
0.27
0.2
0.22
0.18
0.2
0.17
0.15
0.17
0.19
0.21
0.23
0.25
0.27
0.2...
Compelling visuals
Use suitable and consistent images
Give-aways
Find appropriate objects
In this way,
you can Build a winning brand
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Effective communication strategy tips for success

  1. 1. Effective Communication Strategy Tips for Success Presented By Masum Chowdhury Manager, SBMD Asiatic Laboratories Ltd.
  2. 2. Modes of Expression: Address all Senses Creatively
  3. 3. Trademark Make brand name known
  4. 4. Brand Vocabulary Identify distinctive words
  5. 5. Core message Concentrate key content into one sentence
  6. 6. Bullet points Formulate additional short statements
  7. 7. Important number Identify the most relevant number
  8. 8. Memorable marks Select a letter, syllable or symbol
  9. 9. Easy legibility Select appropriate font, size and contrast
  10. 10. Proven layout Choose an effective page format
  11. 11. Right colour Use brand colour
  12. 12. Comprehensible tables Optimize rows and columns Parameter Ciprofloxacin Levofloxacin Bioavailability (%) 70-80 99 Maximum Serum Concentrations (Dose) 1.2 (250 mg) 2.4 (500 mg) 4.3 (750 mg) 2.8 (250 mg) 5.1 (500 mg) Time of Peak Plasma Concentrations (hr) 1-2 hrs 1-2 hrs
  13. 13. Convincing graphs Make diagrams crystal-clear 0.28 0.29 0.27 0.2 0.22 0.18 0.2 0.17 0.15 0.17 0.19 0.21 0.23 0.25 0.27 0.29 0.31 2011 YTD 2012 2012 YTD 2013 Q1 2013 Q2 2013 May-13 Jun-13
  14. 14. Compelling visuals Use suitable and consistent images
  15. 15. Give-aways Find appropriate objects
  16. 16. In this way, you can Build a winning brand

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