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Effective communication – how do better detailing
Effective communication – how do better detailing
Effective communication – how do better detailing
Effective communication – how do better detailing
Effective communication – how do better detailing
Effective communication – how do better detailing
Effective communication – how do better detailing
Effective communication – how do better detailing
Effective communication – how do better detailing
Effective communication – how do better detailing
Effective communication – how do better detailing
Effective communication – how do better detailing
Effective communication – how do better detailing
Effective communication – how do better detailing
Effective communication – how do better detailing
Effective communication – how do better detailing
Effective communication – how do better detailing
Effective communication – how do better detailing
Effective communication – how do better detailing
Effective communication – how do better detailing
Effective communication – how do better detailing
Effective communication – how do better detailing
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Effective communication – how do better detailing

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Communication Skill

Communication Skill

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  • 1. Effective CommunicationHow do Better Detailing Presented By Masum Chowdhury Manager, SBMD Asiatic Laboratories Ltd.
  • 2. In our profession, having an effectivecommunication (Detailing) means, 50% of thejob is done.
  • 3. Rest 50% depends upon promoting rightproducts to the right Doctors, and regularvisits to the customers as per desiredfrequency.
  • 4. Through effective communication if one (MedicalPromotion Officer) is able to convert at least 5Doctors out of 10 Doctors met in a day, it is a farbetter accomplished job.
  • 5. Many Medical Promotion Officers who doesn’tstrive to have an effective communication,thereby unable to convert even a single Doctorout of 10 Doctors met in a day.
  • 6. Thus, communication is an important tool forMedical Promotion Officer to createprescription demand.
  • 7. Medical Promotion Officers who cancommunicate effectively can excel inconversion of Doctors and Personal OrderBookings (from Retailers) also.
  • 8. In pharmaceutical selling conversion of aDoctor is done through formal and informalcommunication.
  • 9. Formal communication is done throughdetailing of products meant for the Doctorswith clarity, pause, voice modulation, andpunch.
  • 10. During detailing, it is also imperative toeffectively communicate the benefits of ourbrands to Doctors so as to convert them toour brands.
  • 11. Therefore it is very important that everyMedical Promotion Officer is thorough withthe detailing for every product underpromotion.
  • 12. Field Managers have an important role to playin ensuring that all the Medical PromotionOfficers in their team are thorough withdetailing of all products during meetings andalso during group visit.
  • 13. Field Manager should not take any MedicalPromotion Officer for group field workwithout ensuring that the MedicalPromotion Officer is thorough with detailingof all products.
  • 14. Field Managers also should encourage everyMedical Promotion Officer to communicateinformally in regional language at least oneUnique Selling Point (Benefit) of the productat the time of sampling before seeking theprescription assurance.
  • 15. Field Managers should not be guilty of notknowing the detailing.
  • 16. Effective communication is developed throughpractice, practice and more practice.
  • 17. If you are an effective communicator(Detailer), you can achieve target of everyproduct and earn incentives.
  • 18. Effective communication also helps you tobecome an effective manager one day.
  • 19. Don’t you want to be successful in your career?
  • 20. Thanks
  • 21. Mr. V. Srinivasan is a well known author onPharma management with over 200 publishedarticles in India and abroad. He can be reachedat shridhar1956@rediffmail.com
  • 22. Prepared By Masum Chowdhury Manager,Strategic Brand Management Department Asiatic Laboratories Ltd. masum.pha@gmail.com, +880-0171-7642874, +880-0193 7990014

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