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7 essential precautions for repeat rx habit
7 essential precautions for repeat rx habit
7 essential precautions for repeat rx habit
7 essential precautions for repeat rx habit
7 essential precautions for repeat rx habit
7 essential precautions for repeat rx habit
7 essential precautions for repeat rx habit
7 essential precautions for repeat rx habit
7 essential precautions for repeat rx habit
7 essential precautions for repeat rx habit
7 essential precautions for repeat rx habit
7 essential precautions for repeat rx habit
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7 essential precautions for repeat rx habit

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  • 1. 7 Essential Precautionsfor Developing Repeat Rx Habit Presented By Masum Chowdhury Manager, SBMD Asiatic Laboratories Ltd.
  • 2. 1) Avoid emphasis on too many products at a time. It may halt the start of any Rx Habit.
  • 3. 2) Talk about the PRIORITY BRAND first. Itis the anchor in his mind. It triggers thechain of thought that made the Doctorsupport you. Otherwise, you maydemolish an Rx Habit prematurely.
  • 4. 3) Do not ignore or avoid queries, concernsand observations of the Doctor. It may hurthis ego and demolish the process of RxHabit formation.
  • 5. 4) If you are unaware about the extent of Rxfor your product, it may demolish Rx Habitformation. The Doctor concludes that you nolonger have the fire in the belly.
  • 6. 5) Avoid parrot like standard detailing. TheDoctor may stop paying attention to you.
  • 7. 6) Do not let an Rx bounce. Despite yourusual best efforts, short products will surelydemolish Rx Habit at least up to your nextvisit and most often for months together.
  • 8. 7) Do not emphasize other products beforeRx Habit formation is established. TheDoctor may prescribe 3 or 4 more brands ofyours, but at the cost of your priority brand.
  • 9. • Steady Rx Habit for even one brand produces greater sales volume, than sporadic Rx of 3 or 4 brands.
  • 10. • Make the Force of Habit work for you to generate Repeat Rx and ensure progress in your career.
  • 11. Thanks
  • 12. Telling is not SellingSelling is a Knowledge Game

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