12 awesome logos with hidden meaning


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12 awesome logos with hidden meaning

  1. 1. 12 Awesome Logos With Hidden Meaning Prepared By: Md. Masum Chowdhury Manager, Strategic Brand Management Department masum.pha@gmail.com_+880-017176-42874
  2. 2. Do you know the Hidden meaning of Logo ?• Logos aren’t always what they seem. Some of these logos can hold a lot of information about the brand, all you have to do is look at the clues.
  3. 3. Lets to know the Hidden meaning of Logo• I’ve selected 1 Dozen great logos that have some sort of hidden message.• I’m sure you’ve seen some of these hidden messages before, but I hope I’ve been able to show you some new ones as well.
  4. 4. Brand Explanation of Amazon Logo• Can’t believe you’ve never heard of Amazon, come on! Worldwide trademark is recognized by millions everyday. What’s great about the logo?• The arrowed smile that they bring to customers faces, ok, I know it, everybody knows, but did you ever think about the direction and the meaning of this arrow?• Yes, it implies that Amazon.com covers everything from A to Z.
  5. 5. Brand Explanation of Fedex LogoFedex is what comes to mind first when you think of delivery. Seen thattwo-colored logo a zillion times, but did you ever notice the hiddenarrow between the “e” and “x” letters? This great work was designed byLinden Leader & Landor associates in the year 1994.The arrow apparently symbolizes speed and precision, the two maingoals of the company.
  6. 6. Hope For African Children Initiative• What do you see first, the faces or the Africa map? It’s interesting that different people see the same picture/image differently. Isn’t it?
  7. 7. Uniliver Brand Logo Explanation• Unilever logo is the most complex one I guess. And it’s beautiful at the same time. All the symbols inside the logo have meaning, bearing the company’s goals! Some of them: fish – represents food, sea or fresh water; heart – a symbol of love, care and health and so on.
  8. 8. Brand Logo Explanation of Sony VAIO• Ever wondered what the hell does VAIO mean?? Well, as an acronym it means “Visual Audio Intelligence Organizer”; graphically, the VAIO logo represents the integration of analog and digital technology. The ‘VA’ represents an analog wave and the ‘IO’ represents digital binary code.
  9. 9. Brand Explanation of City Direct Logo• This one is also worthy. See the “C” and “D” and the plane between them?
  10. 10. Brand Explanation of BarCode Logo• The word “Bar” is in bold probably to connect the word to the beer glass. Want some beer?
  11. 11. Brand Explanation of Backspace• I don’t know who does this logo belong to, but it doesn’t matter as long as the logo is smart, now does it? It makes me wanna press the backspace key and correct the word!
  12. 12. Brand Explanation of Pencil Logo• A nice logo for a design studio or something like that. Classic and simple, yet professional realization. Hope you see the pencil formed by “i” and “l” at the end.
  13. 13. Brand Explanation of Black and White Logo• This one is a beautiful masterpiece. The logo was designed by Ronald J. Cala II for Children’s Book, Editorial. Looks really artistic to me. Especially how the designer put the dove between the kids.
  14. 14. Brand Logo Explanation Baskin Robbins• A shout out to ice cream lovers! Those of you who really love ice cream must have noticed the “31″ in the Baskin Robbins logo. Didn’t you? It stays for 31 flavors they offer. Pretty good concept, huh?
  15. 15. Brand Logo Explanation of ZIP• At first, you might not notice the “I”, but it is there. The zipper between “Z” and “P” is the “I”. Cool.
  16. 16. Families and Marriage magazines• A very clear logo, it displays the special relationship between families and marriages through its letters. The lower case ‘i’s in “families” are shown in three different sizes, representing the man as the longest I followed by the woman and the child. Moving on to the second word in the logo, the upper case “R”s mirror each other with their ends sticking to each other, representing the bond of a relationship. Altogether, the logo provides a very emotional appeal.
  17. 17. Prepared By Masum Chowdhury Manager Strategic Brand Management Departmentmasum.pha@gmail.com, +880-0171-7642874 Thanks