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Marketing of Handicraft Products-B.V.Raghunandan
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Marketing of Handicraft Products-B.V.Raghunandan

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Handicrafts in India, the Marketing Strategies and Innovation

Handicrafts in India, the Marketing Strategies and Innovation


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  • 1. Marketing of Handcrafted Products -B.V.Raghunandan, SVS College, Bantwal-Karnataka Women Entrepreneurs, Beery, Mangalore-Karnataka November 25, 2011
  • 2. Marketing-the Need• Access to Consumers• Demand Creation• Scalability• Area Penetration• Branding• Brand Growth• Promotion
  • 3. • Family Affairs• Small Scale• Convenience limits business• Branches are not opened• No collaboration• Less Employees Small• No Training to Outsiders Entrepreneur• Reducing Popularity -Features
  • 4. Indian Business• Sellers Market• Limited Business • Profitable Sales• No Organisational • No Joint Efforts Graduation • Limited Efforts in Direct• Family Business Reach of Consumers
  • 5. Marketing Requirement• Idea Generation• Identification of Material• Designing the Product• Production• Feedback• Promotion• Pricing• Distribution
  • 6. Idea Generation• Intuition & Talent• Observation• Brainstorming• Televisions• Magazines• Exhibitions• Functions• Internet
  • 7. Identification of Material • Product • Skill • Cost • Innovation • Rarity • Class • Customer Choice
  • 8. Designing the Product • Shape • Colour • Feel of Material • Innovation • Modern • Traditional • Speed
  • 9. Production• Own• Training Family Members• Training Youngsters• Sub-contracting• Contracting• Small Machines• Health & Safety
  • 10. Feedback• Peer Feedback• Brainstorming• Functions• Display• Exhibitions• Uploading to the Internet• Allowing School Visits
  • 11. Promotion• Low Cost Promotion• Ticker Tapes in TVs• Pamphlets• Exhibition cum Sale• Joint Promotion• Magazines• Website
  • 12. Pricing• Affordability• Class• Dealers Margin• Own Margin• Total Cost• Discount• Market Study
  • 13. Distribution• Collaboration• Salesmen with Catalogues• Festivals• Exhibitions• Distributors• Own Shops• Design a Website
  • 14. THANK YOU

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