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Marketing Management for Dummies- B.V.Raghunandan, SVS College, Bantwal.<br />ITI Students ,MSME, Mangalore, <br />Februar...
Marketing Management-what is it…..<br />Study of the market for intended products<br />Understanding the target customers<...
Market Study<br />Size of the market<br />Sustainability of demand<br />Level of competition<br />Social acceptance<br />E...
Understanding the Target Group<br />Income level<br />Lifestyles<br />Demographic profile<br />Geographic spread/concentra...
Approach to Customers<br />Production concept<br />Product concept<br />Sales concept<br />Marketing concept<br />Societal...
Developing Relevant Product Features<br />Branding <br />Packaging<br />Performance<br />Price<br />Promotion<br />Distrib...
Channels of Distribution<br />Direct channel<br />Use of wholesaler<br />Wholesaler and retailer<br />Agent middleman<br /...
Channel Strategies<br />Salesmanship<br />Joint-venture<br />Franchise<br />Take-over<br />Joint marketing<br />Portals<br...
Promotion: Advertisement Media<br />Newspapers<br />Magazines & Journals<br />Postal Covers<br />Radio<br />TV<br />Intern...
Sales Promotion<br />Rebates<br />Lottery Schemes<br />Trade-off<br />Festival offers<br />Sale or Return offer<br />Demon...
Promotion: Others<br />Sponsorship of events<br />Publicity with  a social cause<br />Social advertisement<br />Infrastruc...
Regular Collection of Market Information<br />Dealers<br />Market Reports<br />Customer contact programmes<br />Salesmen<b...
After-Sale Customer Service<br />Installation<br />Home Delivery<br />Demonstration<br />Training Programmes<br />Maintena...
THANK YOU<br />
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Marketing management for dummies b.v.raghunandan

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Transcript of "Marketing management for dummies b.v.raghunandan"

  1. 1. Marketing Management for Dummies- B.V.Raghunandan, SVS College, Bantwal.<br />ITI Students ,MSME, Mangalore, <br />February 4, 2011<br />
  2. 2. Marketing Management-what is it…..<br />Study of the market for intended products<br />Understanding the target customers<br />Approach to customers<br />Developing relevant product features<br />Establishing effective channels of distribution<br />Suitable promotion of the product<br />Regular collection of market information<br />Post Sale customer satisfaction<br />
  3. 3. Market Study<br />Size of the market<br />Sustainability of demand<br />Level of competition<br />Social acceptance<br />Environmental clearance<br />Government policy<br />Scalability of the demand<br />
  4. 4. Understanding the Target Group<br />Income level<br />Lifestyles<br />Demographic profile<br />Geographic spread/concentration<br />Frequency of consumption<br />Likely changes in tastes<br />Creation of identities<br />
  5. 5. Approach to Customers<br />Production concept<br />Product concept<br />Sales concept<br />Marketing concept<br />Societal concept<br />
  6. 6. Developing Relevant Product Features<br />Branding <br />Packaging<br />Performance<br />Price<br />Promotion<br />Distribution<br />Service Centers<br />Grievance Redressal<br />
  7. 7. Channels of Distribution<br />Direct channel<br />Use of wholesaler<br />Wholesaler and retailer<br />Agent middleman<br />Franchisees<br />
  8. 8. Channel Strategies<br />Salesmanship<br />Joint-venture<br />Franchise<br />Take-over<br />Joint marketing<br />Portals<br />Taking stake<br />Outsourcing<br />
  9. 9. Promotion: Advertisement Media<br />Newspapers<br />Magazines & Journals<br />Postal Covers<br />Radio<br />TV<br />Internet<br />Outdoor Advertisement<br />
  10. 10. Sales Promotion<br />Rebates<br />Lottery Schemes<br />Trade-off<br />Festival offers<br />Sale or Return offer<br />Demonstration<br />Bonus offer<br />
  11. 11. Promotion: Others<br />Sponsorship of events<br />Publicity with a social cause<br />Social advertisement<br />Infrastructure Development<br />At the point of sales<br />Exhibitions<br />
  12. 12. Regular Collection of Market Information<br />Dealers<br />Market Reports<br />Customer contact programmes<br />Salesmen<br />Competitors reports<br />Demographic studies<br />Opinions of analysts<br />
  13. 13. After-Sale Customer Service<br />Installation<br />Home Delivery<br />Demonstration<br />Training Programmes<br />Maintenance<br />Warranty<br />Relationship marketing<br />
  14. 14. THANK YOU<br />
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