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Marketing Concepts With Special Reference To Jewellery Products-B.V.Raghunandan
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Marketing Concepts With Special Reference To Jewellery Products-B.V.Raghunandan

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the role of marketing concepts in marketing jewellery products, as presented by B.V.Raghunandan in a guest lecture delivered to jewellery manufacturers at Yeyyadi Industrial Estate, Mangalore in …

the role of marketing concepts in marketing jewellery products, as presented by B.V.Raghunandan in a guest lecture delivered to jewellery manufacturers at Yeyyadi Industrial Estate, Mangalore in Karnataka

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  • Gold has being rising in value for 10 years, however as jewellery for rings, it has always been my favourite material for jewellery making http://www.kristamcrae.com/
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  • 1. Marketing conceptswith special reference to jewellery products- B.V.Raghunandan
  • 2. Gold is Forever
    Limited Supply
    Universal Demand
    Large Size Population
    in Emerging Countries
    Gold Futures
    International
    Storage of Value
    Investment and
    Ornamental Value
    Religious Dimension
  • 3. CURRENT STATUS
    Recession in the USA
    No Signs of Immediate Recovery
    Dollar is Losing its Status
    Euro did not Fill the Vacuum
    Continuing Price Increase
    Demand is Affected
  • 4. TRENDS
    Demand for Investment
    Profit from Holding Inventory
    Combination Jewellery with Stones and Diamonds
    Gold Purchase is Getting Postponed
  • 5. Problems Facing the Industry
    Ever Increasing Price
    Youth Losing Interest in Favour of Other Ornaments
    Competition from Imitation Jewellery
    Branding is Not Recognised branded accounts for 5.5% of $130 billion market)
    Advertisement Is not Enough (o.1% of sales value-luxury goods 10%, Watches 6%)
    More as an Investment than as an ornament
  • 6. Efforts at The International Level
    World Gold Council is Running a Global Marketing Campaign
    Dubai Conducted a Conference in 2006 for integrated Efforts
    Almas Tower in Dubai is emerging as an international Market
    HR is brought from Antwerp to Dubai
    Market segmentation-royal and trendy
  • 7. Efforts at the Local Level
    Forming Association
    Advertisement Tuned
    Contemporary Designs
    Popularising 18 Karat gold
    Creating Database
    Brand Building
    Training Goldsmith
  • 8. Brand building
    Adopt Strong market Culture
    Create an Excellent Product
    Employ Great Entrepreneurship
    Clarity About Strategy
    Significant Financial Backing
  • 9. Forming Local Association
    Contests in the Colleges
    Instituting Gold Medals for Special Achievers
    Industry Advertisement Locally on the Model of World Gold Council
    Sponsoring Conferences on Gold Marketing
    Attending Conferences in Nearby Countries to know the Trends
    Accessing the Trend in the International Market
  • 10. Advertisement Tuned to Consumer Psychology
    Youth Appeal
    Trendy Designs
    And Not Royal Designs
    Light Chain
    Merits of Gold
    Delinking Gold and Diamond
    All Season Purchase
  • 11. Contemporary Designs
    Customer Survey
    Design Competitions
    Italian and
    European Designs
    CAD
    Personality Statement
  • 12. 18 Karat Gold
    Less Expensive
    Functional Products like watches and Pens
    Right Time to Absorb
    Repeated Purchases
    Less Yellowish (Yellow is repulsive to the youth)
    Lesser Taxes
  • 13. Creating Database of Customers
    Name, Address and Profession
    Occupation and Financial Details
    Important Events
    Personal Preferences
    Sending Best Wishes
    Getting the Details of Friends and Relatives
    Telemarketing
  • 14. Training to Employees
  • 15. Marketing concepts
    Production Concept
    Product Concept
    Sales Concept
    Marketing Concept
    Societal Concept
  • 16. Classification of Jewellery Consumers
    Passionate
    Indulgent
    Traditionalist
    Ostentatious
  • 17. Thank you

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