Clo Willaerts - Paid Owned Earned Media: wat valt er juist te verdienen?

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Clo Willaerts - Paid Owned Earned Media: wat valt er juist te verdienen?

  1. 1. Paid Owned Earned Media:what does that mean for a media company?Clo Willaerts @SanomaBE #mediaparade30 May 2013
  2. 2. Hello, my name is Clo
  3. 3. I work here at Sanoma
  4. 4. A media company
  5. 5. Dual business model
  6. 6. The Stacks (Bruce Sterling)
  7. 7. Paid - service
  8. 8. d2c: Magstore app
  9. 9. Owned - service
  10. 10. Earned – service ?
  11. 11. Earned – d2c ?
  12. 12. Cf. Robb’s Law for web hosting
  13. 13. Model: The conversity model
  14. 14. Objective: consumer intimacy
  15. 15. Objective: branding/presence
  16. 16. Model: Hub & spokes
  17. 17. Objective: traffic to the site
  18. 18. Creating cheat sheetsand playbooks
  19. 19. Center of Excellence
  20. 20. Learnings1.  Kill channel thinking.It’s about attention and trust.2.  Use a hub and spokes model.Site = most important digital asset.3.  Insource and train.Social is becoming part of a lot of people’s day to day jobs.4.  Find a way to exchange best practices.(and f***-ups).
  21. 21. Thank you very much!http://www.conversity.be/bloghttp://www.slideshare.net/bnox

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