5 Points to Effective Business Brochures
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  • 1. 5 Points to Effective Brochures
  • 2. 5 Points to Effective Brochures
    Brochures are highly effective marketing tools for companies around the world
    However to get the most from brochures, there are five points to keep in mind:
    Motivation to Open
    Keep it Simple
    Make it Resourceful
    Consider Shape
    Call to Action
  • 3. 5 Points to Effective Brochures
    Motivation to Open
    Never place your logo on the front cover by itself
    Give an incentive to open up the brochure
    Offer a discount, display a thought-provoking quote, or use a fun image.
    Yunji Shin
  • 4. 5 Points to Effective Brochures
    Keep it Simple
    Use an image to clearly identify the over arching thought
    Use text to expand upon your idea
    Use bullets to give an easy read.
    Susan Labrum
  • 5. Make it Resourceful - Include useful information in the brochure so readers will want to save it.
    Spa could include skin care tips
    Doctor could include flu prevention tactics
    Nutritionist could include diet tips
    5 Points to Effective Brochures
  • 6. 5 Points to Effective Brochures
    Consider Shape
    Die-cut shapes and interesting folds attract most attention
    The more unique the better
    For example, trying to get customers to join a gym? Try a brochure in the shape of a dumbbell.
    Experiment with different folds to get your prospect interested in opening the brochure
    Thomas Pavitte
  • 7. 5 Points to Effective Brochures
    Call to Action
    A brochure would be meaningless without it
    Be sure to include a telephone number, tear-off section, website to visit, etc.
    To maximize the action, consider placing an "action" footer on the bottom of each panel to clearly direct your readers
  • 8. The End.
    For more information, please visit us at:
    5 Points to Effective Brochures