Google Reviews 180Fusion in Webinar on Multi-Screen Internet Marketing
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Google Reviews 180Fusion in Webinar on Multi-Screen Internet Marketing

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For More Information go to http:///www.180fusion.com

For More Information go to http:///www.180fusion.com
1-877-321-4180
sales@180fusion.com

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Google Reviews 180Fusion in Webinar on Multi-Screen Internet Marketing Presentation Transcript

  • 1. Google Confidential and Proprietary 1
  • 2. Today’s Agenda Introductions (5 mins) Any Time, Any Place, Any Device (10 mins) Multi-Screen World: Insights for Succeeding (20 mins) Key Takeaways (5 mins) Q&A (5 mins) Google Confidential and Proprietary 2
  • 3. Introductions 180Fusion and Google Google Confidential and Proprietary 3
  • 4. Google, Channel Sales Heather Wilburn – Business Development Manager Business Objectives for Clients: •  Educate clients on Google’s ever-growing suite of offerings •  Promote Search, Mobile, Display, YouTube as aligned with client business needs •  Support clients in growing new business Bio: •  Joined Google in 2002 as founding member of AdWords advertising program •  Initially managed SMB client relationships with a focus on developing advanced online strategies •  Currently managing high profile agency partnerships for increased adoption of, and success with, Google advertising solutions Marketing Discussion Google Confidential and Proprietary 4
  • 5. 180Fusion Scott Cohen – CEO Business Objectives for Clients: •  Increase sales, general qualified leads, build brand awareness by driving qualified traffic in profitable way •  Successfully leverage PPC, SEO, Social Media Marketing, Conversion Optimization •  Support overall strategy for online client growth Bio: •  •  •  •  Industry veteran with 17+ years in software and internet sector Responsible for overall vision and strategy for 180Fusion Recognized Thought Leader in internet marketing Successfully supported Fortune 500 executives to SMB market on global marketing initiatives •  On the Board of Directors of Non Profit and privately held technology companies Marketing Discussion Google Confidential and Proprietary 5
  • 6. Any Time, Any Place, Any Device The Digital Revolution Google Confidential and Proprietary 6
  • 7. The digital revolution in context information distribution and commerce “buy” “read” 1994 Users 1998 77M 2000 400M communication “talk” 2003 500M 2006 1B 2010 1.9B Google Confidential and Proprietary 7
  • 8. MORE THAN 50% OF ONLINE DEVICES ARE MOBILE Google Confidential and Proprietary 8
  • 9. That growth is still going…. internet users worldwide 2010 1.9 B 2020 5B mobile subscribers 2010 2020 5B 10 B digital information in the world (videos, photos, music, texts, etc.) 2010 2020 800 exabytes 53 zettabytes Google Confidential and Proprietary 9
  • 10. The audience journey has changed You need to be visible in every part of your customer’s non-linear purchase path Consideration Evaluation Awareness Advocacy Purchase Inspired by McKinsey Consumer Decision Journey Google Confidential and Proprietary 10
  • 11. Google Confidential and Proprietary 11
  • 12. Google Confidential and Proprietary 12
  • 13. Majority of our daily media interactions are screen based 90% 10% Base: All Device Interactions – PC/Laptop (3817); Smartphone (6057); Tablet (542); TV (3592). Q. Which of the following did you use? Q. What else did you use at the same time? Note: Respondents were asked to consider printed hard copies of Newspaper and Magazine. Google Confidential and Proprietary 13
  • 14. Context drives device choice Today consumers own multiple devices and move seamlessly between them throughout the day Google Confidential and Proprietary 14
  • 15. There are two modes of multi-screening Google Confidential and Proprietary 15
  • 16. Consumers rely on search to move between devices Base: Have Started Activity on One Device & Continued on Another: Searching (923); Browsing (1172); Shopping (969), Watching a Video (623). Q. Google Confidential and Proprietary You mentioned that you have started each activity below on one device and then continued it on another device. For each activity (column), please indicate the way(s) in which you did this. 16
  • 17. Multi-Screen World: Insights for Succeeding What we expect this year Google Confidential and Proprietary 17
  • 18. DO YOU HAVE MULTI-SCREEN STRATEGY? Google Confidential and Proprietary 18
  • 19. Do you have an integrated search strategy? search engine results page heat map after 2 seconds first 5-6 links on the left get the most attention after 8 seconds Google Confidential and Proprietary 19
  • 20. Digital Marketing Spend for Companies in 2014* •  Eight out ten marketers identify mobile as significant – yet only 3% of marketing budget goes to this area •  Nearly half of digital marketing budget is spent on search, with 31% on Paid Search and 18% on SEO •  63% of businesses will be increasing their paid search budget for 2014, while 47% plan to do so for SEO *Source: SEMPO State of Search Marketing Report 2013 Google Confidential and Proprietary 20
  • 21. There’s a simple way to think about this Google Confidential and Proprietary 21
  • 22. Always there Google Confidential and Proprietary 22
  • 23. Across the whole web Google Confidential and Proprietary 23
  • 24. On all devices, at all times of day Midnight 3am Google internal, 2013 AT&T Nielsen, Clickstream Study, 2010 6am 9am 12pm 3pm 6pm 9pm Google Confidential and Proprietary 24
  • 25. Always relevant Google Confidential and Proprietary 25
  • 26. Relevant to intent Google Confidential and Proprietary 26
  • 27. Relevant to device Google Confidential and Proprietary 27
  • 28. Relevant to time of day Google Confidential and Proprietary Google Confidential and Proprietary Google Confidential and Proprietary 28 28
  • 29. Relevant to content Google Confidential and Proprietary 29
  • 30. Always optimized Google Confidential and Proprietary 30
  • 31. Attribute, evaluate and optimize the whole customer journey Google Confidential and Proprietary 31
  • 32. 180Fusion and Google helps you complete the picture Google and 180Fusion support teams can help you increase your success Mobile Ads: consumers turn to their devices in various contexts – be there when they do! Display Ads: Reach users further down the purchase funnel; engage & re-engage them! Google Confidential and Proprietary 32
  • 33. Key Takeaways Google Confidential and confidential Google - Proprietary 33
  • 34. The Right Ads In Front of the Right People at the Right Time Your Ads on All Screens Google Confidential and Proprietary 34
  • 35. “180Fusion Remarketing on solutions on Google “180Fusion’s SEO and SEM Google allows us to add value to maximize our digital marketing so allows us back into our ‘sunk’ costs. It’s a great opportunity toof our addressable market at the we’re in front win back those users that we’ve already driven at an efficient cost. other right time and to the site through advertising campaigns.” Eric Hannelius Eric Hannelius Vision Payment Vision Payment Solutions Solutions & CEO President President & CEO Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Searches that have non-SERP click outcomes n=1,372 Q: How long after the search on your mobile device did you start these activities?. Google Confidential and confidential Google - Proprietary 35