E marketing (e flowerist) new business idea
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E marketing (e flowerist) new business idea

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a e-marketing presentation on e-floweriest a new business plan

a e-marketing presentation on e-floweriest a new business plan

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E marketing (e flowerist) new business idea E marketing (e flowerist) new business idea Presentation Transcript

  • Group Members : Ashwini Pathak ( 64) Shruti Pillai ( 67) Rajesh Purohit ( 69) Siby Varghese (97) Bharat Bhushan (98) Krishna Yagnik ( 120)
  • E -Marketing • Phenomenal growth •High adoption of online and mobile technologies in India are reasons for such growth •The internet usage has almost tripled over the last 3 years •There are more than 100 million internet users and 800 million mobile connections in the country.
  •  SocialMedia(68.8%) & EmailMarketing(53.1%)  A high number of Indian marketers(62%) feel that the Email and SMS marketing programs are effective in meeting planned goals.
  • Flower Industry  Booming Sector (CAGR 30 %)  All Season Indian Express
  • About our business     Established- 3 months ago Partners/founders Employees -Full time workers -Part time wage workers (depending on the project size) Location- Kandivili (iraniwadi)-350 sq feet Rent-11000p.m
  • Why E marketing for flower decorators?   Reach new markets without breaking our marketing budget Email newsletters- quick spread  Highlight and new designs in flower decoration can be easily portrayed  Congratulatory messages for clients celebrating weddings and other events
  • Segmentation  Geographic :- Borivali – Kandivali  Demographic :- middle income group upper middle income group high income group
  • Targeting Banquets  Wedding planner  Event management companies  Decorators  Caterers  Videographers  Clubs 
  • Positioning Attractive And Detailed Website  Exclusive Flowers For All Occasion  Personalized and customized service  Timely service 
  • Differentiation Our membership programme  No membership fee for enrollment.  Win bonus point on anniversary and birthday  Get attractive discounts on every purchase  Win 15 points on every Rs1000 spent  Redeem gifts on completion of 500 points 
  • Process To Become Member www.fabdecoratorsk2b.com Web page Registration Member Accessible www.fabdecoratorsk2b.com
  • Process for Order Placement www.fabdecoratorsk2b.com Selection of Product Customer Detail Meeting with the client Advance payment Final Payment Option by Credit card/ cheque/part payment
  • Product /Services Flowers, Decorative items  Decoration of Banquet halls 
  • Product /Services Baby showers  Ganpati mandals 
  • Product /Services Decorating Cars  Balloon Decorations for birthday parties  Decoration of Showrooms 
  • Place  Kandivali –Borivli  Office loction- Kandivali iraniwadi
  • Price  Price range -Birthday party- Starting from 1999 (acc. To order) -Wedding decorations- 69999 onwards (acc to order) -Car decoration- 2999 onwards -Baby shower-3999 onwards
  • Promotion  E MAILS ( Database )  WORD OF MOUTH PUBLICITY  FACEBOOK ( Kandivali and borivali page)  BLOGS  MOBILE APP
  • SWOT Analysis STRENGTHS: WEAKNESS: Quality Goods Customer Satisfaction Completion of Work on Time Excellent Workforce Innovative Ideas Small Area of Operation Value Added Services Small Area of Operation High Competition No Established Reputation Limited Flexibility in Prices Competitors can offer similar products High Transportation Cost OPPORTUNITIES: THREATS: Wedding Planner Expand Area of Operation Tie up with Wedding Planners Wedding Planners Other Competitors in the same Business Line New Competitors Low Entry Barriers Limited Start up Cost
  • Source Of Revenue •Service utilizer’s • Advertisement on our web page
  • Our expenses • Procurement of flowers - Dadar • Tie-up with banquet halls • Internet expenses -portal -addvertisments
  • Advantages of our business to Customer  Time saving  Ease  Personalized changes  Quick service
  • Offers available Regular customer booking online15% off  Suggestion to friend online - 10% extra discount  Bulk orders above 50000 offer of almost Rs.1500-Rs2000 discounts  Members -10% flat discount of any services  Other complimentary offers 
  • Competitors Local players (Direct competitors):  Jay decorators (goregoan –w)  Ace decorators (kandivali –w)  Amol decorators (kandivili-w)  AMG decorators (malad-w)  Aniruddha arvind joshi (borivali-w)  Confidente event managers (kandivilie)  Snap infinite entertainments (borivali – w) {Advantage only we have a web site}
  • Big players (indirect competition) -National Decorators (mumbai,pune,surat) -Decorators Pvt ltd. (mumbai) -R.D florist(santacruz) -Nirmal flowers (vile parle)
  • How do we tackle our competitors? You should know your competition  Don’t worry about your competition  Collaborate -don’t compete  Set yourself apart from the competition  Policy- hug your competitors (learn) 
  • Our ethics To Include an Unsubscribe Link in Every Email  To provide what we promise  To take up projects within our capacity  To not cheat our customers in any way 
  • Future plans To cater to more customers and widen our target area of work  A bigger set up all together  To have the complete package of wedding planners not only decorators  To become huge in every sense  To be the best at what we do 
  • Thank you!!