A smartphone is a high-end mobile phone that combines the functions of a personal digital assistant (PDA) and a mobile phone, along with GPS navigation, Wi-Fi and mobile broadband access. Most models typically also serve as portable media players and camera phones with high-resolution touchscreens, web browsers that can access and properly display standard web pages rather than only mobile-optimized sites
Ross: (Facebook story) Expandable - can you modify or add new features?Time for approval? Get the average time from submission to release. Updates - charges, turnaround timeAsk for screenshots of previous appsAsk where the development is done - onshore or offWho updates the app when OS's get updated?
Introduction to Smartphone Apps
Welcome to Introduction to Smartphone Apps
Ever since people started painting oncave walls, people have been using newtechnologies to tell stories in new ways.
You tell the story of your town in manyways: • Oral History • Museum/Historical Association • Books • Brochures • Walking Tours • Websites
Mobile digital just expands and enhancesthat story and allows your visitors andcustomers to add YOUR story to THEIRstory through…
Design the right Smartphone app to help:• Your residents reach essential services• Reach your residents during emergencies• Encourage your residents to shop/play and engage in local activities• Direct visitors around to your story
What is a Smartphone…and why areapps different from websites? Phone PDA GPS Web Browser Multi-Media
Apps are:app [ap] nounan application, typically a small, specializedprogram downloaded onto mobile devices
Native, Web, and Hybrid apps The Issues Native Apps Web AppsInternet Access Not required Required, no offline databaseInstallation/Updates Must be deployed or Dependent on server and downloaded web accessUser Interface Native apps are responsive Browsers can be clunky and functionalAccess to Hardware Yes, all of them: camera, Access through theSensors gyroscope, microphone, browser is limited, though compass, accelerometer, geolocation is common GPSApp Store Yes No, requiring extra marketingSecurity Concerns No for Apple, yes for Yes, as no review is done. Google (currently) Virus or malware potential
Hybrid Apps use a native program and database, but can be updated via XML. All the benefits of both.
• All users now want to run real apps on their smartphones• Smartphones are cheaper than laptops• They have senses (sight, hearing, touch) that laptops never had• Smartphone users spend more time on their phones than their computers• Good Smartphone apps are different than good web apps or good desktop apps
Define Your Target Day Trippers ( <90 miles) Tourists ( >90 miles) Locals
Define Your Goals Revenue Outreach Shop Local Marketing
Design• Must reflect your own branding• Flexible/customizable page templates• Potentially rebrandable
Data• Easily imported and updated• Web-based CMS• Instant updates to App
Watch Out For:• Web apps masquerading as native apps. Ask "Is the data resident to the phone?"• Charging per download, per concurrent user, per page or per use.• Ownership of program, and data.• Program updates, bug fixes, problems.
Location-based check-in servicesAccording to a ComScore reportreleased on May 12, 2011,nearly one in five Smartphoneusers are tapping into check-inservices like Foursquare andGowalla. A total of 16.7 millionmobile-phone subscribers usedlocation-based services on theirphones in March 2011
• 75% of all mobile traffic comes from iOS devices (iPod, iPhone, iPad)• 97% of all tablet internet traffic comes from iPads