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Social Media Marketing Research Companies
Social Media Marketing Research Companies
Social Media Marketing Research Companies
Social Media Marketing Research Companies
Social Media Marketing Research Companies
Social Media Marketing Research Companies
Social Media Marketing Research Companies
Social Media Marketing Research Companies
Social Media Marketing Research Companies
Social Media Marketing Research Companies
Social Media Marketing Research Companies
Social Media Marketing Research Companies
Social Media Marketing Research Companies
Social Media Marketing Research Companies
Social Media Marketing Research Companies
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Social Media Marketing Research Companies

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Transcript

  • 1. Ramanan Kanagaratnam
  • 2.
    • SMM Research companies exercise netnography
    • SMM Research Companies provide online marketing research techniques that provide useful insights to firms trying to understand their consumer.
    • SMM Research Companies provide information on symbolism, meanings, and consumption patterns of online consumer groups.
  • 3.
    • 1) Naturalistic
    • 2) Immersive
    • 3) Descriptive
    • 4) Multi-Method
    • 5) Adaptable
    • ***Faster, simpler, and less expensive to employ…***
  • 4.
    • 1)Research Planning
    • 2) Entrée
    • 3)Data Collection
    • 4)Interpretation
    • 5)Ensuring Ethical Standards
    • 6) Research Representation
    • **Netnography is focused on cultural insights, and it pays very close attention to context …**
  • 5.
    • Online Surveys
    • Draw conclusions about online communities
    • Draw conclusions about changing patterns
    • Understand expressed attitudes
    • Create correlations between various factors (i.e. demographics, attitudes, and usage)
    • Provide retrospective view of online community actions, attitudes, and opinions
    • Learn about self-reported online community and cultural activity
  • 6.
    • Online Interviews
    • How people relate to and apply learned information from online communities
    • Metaphors used to understand online culture
    • Family interaction and behaviours experienced in online communities
    • How online connections moderates emotions
    • How stories shared in online communities effects relationships outside online communities
  • 7.
    • Online Focus Groups
    • Researcher can interact with online community
    • Data easier to understand than complicated statistical data
    • Information can be gathered more quickly than when interviewing separately
    • Lower cost when compared to traditional face-to-face interviews
  • 8.
    • Revelation, Inc.
    • http://www.revelationglobal.com/
    • Vision Critical Communication, Inc.
    • http://www.visioncritical.com/
    • **Many SMM research firms out there these appealed to me the most**
  • 9.
    • Services provided:
    • Helping Hands: Project Site Setup – Provide feedback on research project, participant profiles, filters for specific data points
    • Helping Hands: Participant Management – Engage participation, and participation maintenance
    • Helping Minds: Methodology Consultation – offer expertise in designing activities, revisions based on client feedback
    • People Provider: Best of Breed Recruiting – Recruitment project scope and budget
    • Language Translation – Support global reach
  • 10.  
  • 11.  
  • 12.  
  • 13. http://www.visioncritical.com/who-we-are/our-approach/
  • 14.
    • Products offered:
    • Firefly Surveys
    • Community Panel Platform
    • Virtual Shopping
    • Idea Screening
    • Concept Testing
    • Media Assessment
    • Ad Assessment
    • Package Testing
    • Omnibus
    • Brand Health
    • Segmentation
    • Customer Satisfaction
    • Reputation Measurement
  • 15.
    • Netnography enables SMM research companies to find key insights:
    • Holistic marketplace description
    • Communicative and cultural comprehension
    • Embedded understanding of consumer choice
    • Naturalistic views of brand meaning
    • Discovery of consumer innovation
    • Mappings of socio-cultural online space

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