Social Media Marketing Research Companies
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Social Media Marketing Research Companies

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    Social Media Marketing Research Companies Social Media Marketing Research Companies Presentation Transcript

    • Ramanan Kanagaratnam
      • SMM Research companies exercise netnography
      • SMM Research Companies provide online marketing research techniques that provide useful insights to firms trying to understand their consumer.
      • SMM Research Companies provide information on symbolism, meanings, and consumption patterns of online consumer groups.
      • 1) Naturalistic
      • 2) Immersive
      • 3) Descriptive
      • 4) Multi-Method
      • 5) Adaptable
      • ***Faster, simpler, and less expensive to employ…***
      • 1)Research Planning
      • 2) Entrée
      • 3)Data Collection
      • 4)Interpretation
      • 5)Ensuring Ethical Standards
      • 6) Research Representation
      • **Netnography is focused on cultural insights, and it pays very close attention to context …**
      • Online Surveys
      • Draw conclusions about online communities
      • Draw conclusions about changing patterns
      • Understand expressed attitudes
      • Create correlations between various factors (i.e. demographics, attitudes, and usage)
      • Provide retrospective view of online community actions, attitudes, and opinions
      • Learn about self-reported online community and cultural activity
      • Online Interviews
      • How people relate to and apply learned information from online communities
      • Metaphors used to understand online culture
      • Family interaction and behaviours experienced in online communities
      • How online connections moderates emotions
      • How stories shared in online communities effects relationships outside online communities
      • Online Focus Groups
      • Researcher can interact with online community
      • Data easier to understand than complicated statistical data
      • Information can be gathered more quickly than when interviewing separately
      • Lower cost when compared to traditional face-to-face interviews
      • Revelation, Inc.
      • http://www.revelationglobal.com/
      • Vision Critical Communication, Inc.
      • http://www.visioncritical.com/
      • **Many SMM research firms out there these appealed to me the most**
      • Services provided:
      • Helping Hands: Project Site Setup – Provide feedback on research project, participant profiles, filters for specific data points
      • Helping Hands: Participant Management – Engage participation, and participation maintenance
      • Helping Minds: Methodology Consultation – offer expertise in designing activities, revisions based on client feedback
      • People Provider: Best of Breed Recruiting – Recruitment project scope and budget
      • Language Translation – Support global reach
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    • http://www.visioncritical.com/who-we-are/our-approach/
      • Products offered:
      • Firefly Surveys
      • Community Panel Platform
      • Virtual Shopping
      • Idea Screening
      • Concept Testing
      • Media Assessment
      • Ad Assessment
      • Package Testing
      • Omnibus
      • Brand Health
      • Segmentation
      • Customer Satisfaction
      • Reputation Measurement
      • Netnography enables SMM research companies to find key insights:
      • Holistic marketplace description
      • Communicative and cultural comprehension
      • Embedded understanding of consumer choice
      • Naturalistic views of brand meaning
      • Discovery of consumer innovation
      • Mappings of socio-cultural online space