168Report-China Market Research Reports
2010-2015 Development Analysis and Prediction Report on Global Infant Milk Power
I...
168Report-China Market Research Reports
Second, market scale of infant milk power of our country 11
Section Two Market sit...
168Report-China Market Research Reports
First, imports and exports analysis of milk power in 2008 46
Second, imports and e...
168Report-China Market Research Reports
First, marketing situation analysis of infant milk power of our country 71
Second,...
168Report-China Market Research Reports
Second, enlightenment that Wyeth brand give domestic milk power enterprises 98
Thi...
168Report-China Market Research Reports
Third, Hangzhou Beingmate Corporation (Group) 124
Fourth, Beijing Sanyuan group Co...
168Report-China Market Research Reports
Chart: Competitiveness index analysis of liquid milk products manufacturing compan...
168Report-China Market Research Reports
Chart: Net profit of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 1...
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2010 2015 development analysis and prediction report on global infant milk power industry

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2010 2015 development analysis and prediction report on global infant milk power industry

  1. 1. 168Report-China Market Research Reports 2010-2015 Development Analysis and Prediction Report on Global Infant Milk Power Industry Hard copy :3000 USD Electronic copy (PDF) :3150 USD Hard and Electronic copy : 3300 USD Pages: 145 Tables and figures :84 Published date :May 21, 2010 Publisher: 168Report Contact: Mr. Peter Lee +86-10-82965190 +86-13161572746 sales@168report.com Table of Contents: Chapter One Development summary of infant milk power industry 1 Section One Definition and classification of milk power 1 First, definition of milk power 1 Second, classification of milk power 1 Section Two Definition and characteristic of infant milk power 2 First, definition of infant milk power 2 Second, characteristic of infant milk power 2 Section Three Development summary of milk power industry 3 First, compositions and products characteristics of milk power 3 Second, difference of ordinary milk power and formula milk powder 5 Chapter Two Development analysis of global infant milk power market 7 Section One Development analysis of world infant milk power market 7 First, market pattern of global infant milk power 7 Second, price analysis of global milk power in 2010 7 Third, raw materials price analysis of international milk power in 2010 8 Section Two Infant milk power market analysis of some countries in 2008-2009 8 First, South Korea 8 Second, U.S.A. 8 Third, Germany 9 Fourth, Holland 10 Fifth, Indonesia 10 Chapter Three Current situation of the development of infant milk power industry 11 Section One Current situation of infant milk power market of our country 11 First, market overview of infant milk power of our country 11 168Report Mr.Peter Lee sales@168report.com 13161572746 8610-82965190 Page 1
  2. 2. 168Report-China Market Research Reports Second, market scale of infant milk power of our country 11 Section Two Market situation of domestic infant milk power of 2009 12 First, sales volume of domestic infant milk power of the first half of 2009 12 Second, development situation of domestic infant milk power market of 2009 13 Section Three Development analysis of infant milk power market of our country of 2010 14 First, development of domestic infant milk power market of 2010 14 Second, development suggestion of domestic infant milk power market in 2010 15 Section Four Existing problem of infant milk power of our country 16 First, production domesticization analysis of foreign milk power 16 Second, subsequent influence analysis of milk power incident 17 Third, the existing problem of development of domestic milk power 18 Chapter Four Investigation and analysis of infant milk power market 21 Section One Investigation and analysis of infant formula milk powder market 21 First, purpose and target of investigation 21 Second, result analysis of investigation 21 Section Two Environmental evaluation of consumption 31 First, consumers look forward to the safety assurance of quality in milk power market 31 Second, parents whose child is 0-4 years old experience stronger about product quality and price 32 Section Three Investigation and analysis of infant formula milk powder market in 2009 34 First, price analysis of infant formula milk powder market of 2009 34 Second, quality situation of China infant formula milk powder market 34 Third, produce formula milk powder and should set up the threshold 35 Fourth, formula milk powder regards breast milk as the standard 35 Fifth, price analysis of imported infant milk power 36 Chapter Five Economical operation analysis of liquid milk products manufacturing industry 37 Section One Economical operation analysis of liquid milk products manufacturing industry in 2008-2009 37 First, economic indicator of liquid milk products manufacturing industry in 2008 37 Second, economic indicator of liquid milk products manufacturing industry in 2009 39 Section Two Operation analysis of liquid milk products manufacturing company in 2009 40 First, competitiveness index analysis of liquid milk products manufacturing company of 2009 40 Second, popular index analysis of products of liquid milk products manufacturing company of 2009 41 Third, market share analysis of liquid milk products manufacturing company of 2009 42 Chapter Six Imports and exports analysis of infant milk power industry 43 Section One Imports and exports analysis of dairy of 2008-2009 43 Firsth, exports analysis of dairy of our country in the first quarter of 2008-2009 43 Second, imports and exports analysis of dairy of the first half of 2009 44 Section Two Imports and exports analysis of milk power in 2008-2009 46 168Report Mr.Peter Lee sales@168report.com 13161572746 8610-82965190 Page 2
  3. 3. 168Report-China Market Research Reports First, imports and exports analysis of milk power in 2008 46 Second, imports and exports analysis of milk power of 2009 47 Third, imports situation of infant dairy in 2009 48 Chapter Seven Development analysis of milk power industry of our country 50 Section One Current situation analysis of milk power industry of our country 50 First, situation analysis of milk power market 50 Second, quality analysis of milk power of our country 50 Third, characteristic of milk power market of our country 51 Section Two Analysis that foreign milk power impact on milk power industry of our country 52 First, imported milk power restrain the milk industry of our country from developing 52 Second, situation that foreign enterprises fight for China milk power market 52 Third, European foreign milk power develop towards localization 53 Section Three Development analysis of milk power market of our country 53 First, development state of milk power market of 2009 53 Second, development state of milk power market of 2010 54 Third, network marketing analysis of milk power of 2010 54 Section Four Market development analysis of milk power enterprise of our country 56 First, competitiveness analysis of China milk power enterprises of 2009 56 Second, popular situation analysis of China milk power enterprises of 2009 57 Third, market share analysis of China milk power enterprises of 2009 58 Chapter Eight Consumption market analysis of infant milk power industry 59 Section One Consumer income analysis of Chinese infant milk power 59 First, population scale analysis 59 Second, age composition analysis 59 Third, structural analysis of education 60 Fourth, income level of resident of our country 60 Fifth, confidence index analysis of consumer of our country 61 Section Two Overall appraisal of infant and pre-school children's market comsupton environment 61 First, security make consumers perplex most 61 Second, consumer's trust on infant milk power 62 Section Three Brand occupation rate and prestige degree of infant milk power 63 First, brand occupation rate 63 Second, brand prestige degree 65 Third, brand satisfaction 68 Section Four Consumer behavior preference of infant milk power 68 First, main consideration that consumers buy milk power 68 Second, brand which consumer's colony pays close attention to 69 Chapter Nine Marketing analysis of infant milk power industry 71 Section One Current situation of brand marketing of domestic infant milk power 71 168Report Mr.Peter Lee sales@168report.com 13161572746 8610-82965190 Page 3
  4. 4. 168Report-China Market Research Reports First, marketing situation analysis of infant milk power of our country 71 Second, marketing tactics analysis of domestic milk power in 2010 71 Section Two Study of 4P combination marketing of infant milk power industry 73 First, product VS demand 74 Second, price VS value 74 Third, channel VS convenience 76 Fourth, promotion VS and communication 77 Fifth, change of 4P combination 79 Sixth, new development of 4P 79 Seventh, cope with shifting events by sticking to a fundamental principle 81 Section Three Three kinds of successful marketing modes of infant milk power 81 First, difference marketing 81 Second, database marketing 82 Third, integrated marketing 82 Chapter Ten Competition analysis of infant milk power market 83 Section One Competition structure analysis of infant milk power industry 83 First, competition of existing enterprises in the trade 83 Second, the new entrant's threat 84 Third, threat of the substitute 85 Fourth, the supplier's ability of bargaining 86 Fifth, the buyer's ability of bargaining 87 Section Two Competition pattern analysis of infant milk power market of 2009 87 First, competition of infant milk power market aggravates in 2009 87 Second, competition pattern of infant milk power of 2009 88 Third, competition situation analysis of infant milk power market of 2010 88 Section Three Market competition analysis of infant milk power industry of our country 89 First, brand competition 89 Second, market competition 89 Third, competition situation of advanced infant milk power 90 Section Four Competition current situation of infant milk power of 2009 91 First, competitiveness current situation of domestic milk power industry of 2010 91 Second, milk power market's foreign brand competition situation of 2009 94 Third, milk power market's price competition situation of 2009 95 Fourth, improve the domestic milk power industry's competitiveness tactics 95 Chapter Eleven Main brand analysis of infant milk power 97 Section One Meadjohnson 97 First, Meadjohnson build brand by serving 97 Second, price tendency of Meadjohnson infant milk power 97 Third, market development analysis of Meadjohnson in China 97 Section Two Wyeth 98 First, brand introduction of Wyeth 98 168Report Mr.Peter Lee sales@168report.com 13161572746 8610-82965190 Page 4
  5. 5. 168Report-China Market Research Reports Second, enlightenment that Wyeth brand give domestic milk power enterprises 98 Third, market trend of Wyeth milk power of 2009 99 Section Three YiLi 99 First, products advantage analysis of YiLi advanced milk power 99 Second, YiLi milk power tries hard to recommend three major crafts 100 Third, YiLi milk power fights in different parts on the top-grade market 100 Section Four MengNiu 101 First, new development pattern of MengNiu in 2009 101 Second, sales volume analysis of MengNiu dairy of 2009 101 Third, MengNiu makes industry chain of low carbon pollution-free of dairy industry 102 Section Five Wondersun 102 First, development advantage of Wondersun milk power industry in 2009 102 Second, operation analysis of Wondersun dairy industry 102 Third, Wondersun milk power market's overall arrangement analysis 103 Chapter Twelve Advantage enterprises analysis of infant milk power 104 Section One Meadjohnson Company 104 First, company's overview 104 Second, management theory of Meadjohnson Company 104 Third, Meadjohnson makes every effort to open up infant milk power market 104 Section Two Wyeth group 105 First, company's overview 105 Second, company's trends of 2009 105 Third, development prospect analysis of Wyeth 105 Section Three Inner Mongolia Yili Industrial Group Co., Ltd. 106 First, company's overview 106 Second, financial analysis of 2008-2009 107 Third, analysis that YiLi keeps the advantage of the competition 113 Section Four Inner Mongol MengNiu dairy industry group 114 First, company's overview 114 Second, company's management state 115 Third, company's trends of 2009 115 Section Five Nestle Company 116 First, company's overview 116 Second, company's management state 116 Third, company's developing direction 116 Section Six Bright Diary dairy industry Limited Company 117 First, company's overview 117 Second, financial analysis of 2008-2009 117 Third, company's operation analysis of 2009 123 Section Seven Analysis of other enterprises 123 First, Yashili group 123 Second, U.S.A. Abbott (Group) Corporation 124 168Report Mr.Peter Lee sales@168report.com 13161572746 8610-82965190 Page 5
  6. 6. 168Report-China Market Research Reports Third, Hangzhou Beingmate Corporation (Group) 124 Fourth, Beijing Sanyuan group Co., Ltd. 125 Chapter Thirteen Development trend analysis of infant milk power 126 Section One Development trend analysis of infant milk power industry 126 First, the market competition is fierce day by day 126 Second, homogeneity of marketing means while the trade shuffles 126 Third, development trend of market scale of infant milk power 128 Section Two Prospect of infant milk power industry of 2009 129 First, development potentiality of consumer market of infant milk power 129 Second, infant milk power welcome natural albumen era in 2009 130 Third, market trend of infant milk power of 2009 130 Chapter Fourteen Investment analysis of infant milk power industry 132 Section One Investment opportunity analysis of infant milk power industry 132 First, milk power market's investment opportunity 132 Second, milk power market's development opportunity 132 Third, chance and threat that domestic milk power industry faces 132 Section Two Investment risk analysis of infant milk power industry 133 First, risk analysis which the enterprises of our country face under the financial crisis 133 Second, risk that the financial crisis brings to small and medium-sized enterprises of our country 134 Third, risk analysis that the baby feeds formula milk powder artificially 134 CHART CONTENTS Chart: Feed way situation of users of infant formula milk powder 22 Chart: Investigation situation of type of infant formula milk powder 23 Chart: Situation that consumers know about nutrition of infant formula milk powder 24 Chart: Situation that consumer select infant formula milk powder brand to use 25 Chart: The reason why consumers select brand of tinfant formula milk powder for use 26 Chart: Situation that consumer concern to function of infant formula milk powder 27 Chart: The route picture that consumers buy infant formula milk powder 28 Chart: The route that consumers understand infant formula milk powder 29 Chart: Consumer's expenses situation on infant formula milk powder 30 Chart: Situation of brand of infant formula milk powder that consumers are using 30 Chart: Appraisal on milk power market 32 Chart: Child's age difference while parents appraise milk power market 33 Chart: The difference of the family income while parents appraise milk power market 33 Chart: The city scale difference while parents appraise milk power market 34 Chart: Economic indicator of national total of liquid milk products manufacturing industry in January - December of 2008 37 Chart: Economic indicator of national total of liquid milk products manufacturing industry in January - December of 2009 39 168Report Mr.Peter Lee sales@168report.com 13161572746 8610-82965190 Page 6
  7. 7. 168Report-China Market Research Reports Chart: Competitiveness index analysis of liquid milk products manufacturing company of 2009 40 Chart: Popular index analysis of products of liquid milk products manufacturing company of 2009 41 Chart: Market share analysis of liquid milk products manufacturing company of 2009 42 Chart: Export delivering value and rate of increase analysis of dairy 43 Chart: The monthly tendency picture of dairy imports of our country 45 Chart: The monthly tendency picture of dairy exports of our country 45 Chart: Imports data analysis of milk power of our country after August of 2008 46 Chart: China milk power enterprise's competitiveness index analysis of 2009 56 Chart: Popular index analysis of China milk power enterprise of 2009 57 Chart: Market share analysis of China milk power enterprises of 2009 58 Chart: Change of age composition in the population of China of 1953-2007 59 Chart: Confidence index of consumer of our country in December of 2009 61 Chart: The question that consumer feel perplexed to infant milk power at present 62 Chart: The fields that consumers worry of infant milk power 62 Chart: Brand of milk power that interviewees often buy in 2008 63 Chart: The income difference of family which often buy milk power brand in 2008 64 Chart: City scale difference which often buy milk power brand in 2008 64 Chart: Brand of milk power that is worth of trust in 2009 65 Chart: Trust proportion contrasts with occupation rate of milk power brand in 2009 66 Chart: The income difference of family while consumer trust milk power brand in 2009 67 Chart: City scale difference while consumer trust milk power brand in 2009 67 Chart: Trust respect while consumer trust milk power brand in 2009 67 Chart: Consideration that consumer buy milk power in 2009 68 Chart: Child's age difference and consideration while consumer buy milk power in 2009 69 Chart: The income difference of family and consideration while consumer buy milk power brand in 2009 70 Chart: City scale difference and consideration while consumer buy milk power brand in 2009 70 Chart: Main management form of Inner Mongolia Yili Industrial Group Co., Ltd. in the first half of 2009 107 Chart: Index of per share of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 108 Chart: Earning capacity of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 109 Chart: Operating capacity of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 109 Chart: Coverage capacity of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 110 Chart: Capital structure of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 110 Chart: Development capacity of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 110 Chart: Cash flow of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 111 Chart: Revenue from main operation of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008- 2009 111 Chart: Income from main operation of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008- 2009 111 Chart: Operating profit of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 112 Chart: Total profit of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 112 168Report Mr.Peter Lee sales@168report.com 13161572746 8610-82965190 Page 7
  8. 8. 168Report-China Market Research Reports Chart: Net profit of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 113 Chart: Main management form of Bright Diary dairy industry Limited Company in 2009 117 Chart: Index of per share of Bright Diary dairy industry Limited Company of 2008-2009 118 Chart: Earning capacity of Bright Diary dairy industry Limited Company in 2008-2009 119 Chart: Operating capacity of Bright Diary dairy industry Limited Company in 2008-2009 119 Chart: Coverage capacity of Bright Diary dairy industry Limited Company in 2008-2009 119 Chart: Capital structure of Bright Diary dairy industry Limited Company in 2008-2009 120 Chart: Development capacity of Bright Diary dairy industry Limited Company in 2008-2009 120 Chart: Cash flow of Bright Diary dairy industry Limited Company in 2008-2009 120 Chart: Revenue from main operation of Bright Diary dairy industry Limited Company in 2008- 2009 121 Chart: Income from main operation of Bright Diary dairy industry Limited Company in 2008- 2009 121 Chart: Operating profit of Bright Diary dairy industry Limited Company in 2008-2009 121 Chart: Total profit of Bright Diary dairy industry Limited Company in 2008-2009 122 Chart: Net profit of Bright Diary dairy industry Limited Company in 2008-2009 122 168Report Mr.Peter Lee sales@168report.com 13161572746 8610-82965190 Page 8

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