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“I can translate the brand of my name into Chinese in one minute, why do I need to hire somebody to do it for me?” - Head of Sales and Marketing North Asia, Italian Sportswear Brand
We will answer this question with a name - Jackie Chan.
Jackie Chan, international movie star, probably is the second most famous Hong Kong actor following Bruce Lee.
Named Chan Kong Sang originally, Jackie made himself a stage name “成龍”, literally means ”Become a Dragon“.
In Chinese culture, dragon symbolizes power and prestige, thus it evolves an idiom ”望子成龍” (Wishing one’s son to become a dragon - to succeed some day).
Though a name per se cannot guarantee you to be as successful as Jackie Chan, a well-made name serves as a statement of your aspiration and definitely is a good start
to build up your charisma.
In this presentation, we presented the 3 common approaches in translating a foreign name into Chinese, and illustrated with some case studies of well-know international and Italian brands.