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Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
Software is eating public transport : the digital revolution in transport
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Software is eating public transport : the digital revolution in transport

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Digital media and services are disrupting large pieces of the economy. Mass transit is now targeted, with web & mobile applications like Google Maps, Moovit or Blablacar (carpooling). These digital …

Digital media and services are disrupting large pieces of the economy. Mass transit is now targeted, with web & mobile applications like Google Maps, Moovit or Blablacar (carpooling). These digital solutions not only give informations and facilities : they allow everyone to become a mobility service provider for the community. This represents a great risk for the transport companies business, as they disappear from the traveller's path.

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  • 1. Software is eating public transport December 2013   Strategy and innovation consulting 74, rue Ange Blaise • 35000 Rennes info@15marches.fr   1
  • 2. Software is eating public transport This presentation is subject to the Creative Commons License BY : Feel free to reuse this content, adapt or remix . You should always cite this document : 15marches, software is eating transport, December 2013 www.15marches.fr 2
  • 3. In a famous interview Marc Andreessen , founder of Netscape and investor in Silicon Valley (Facebook , LinkedIn, Groupon , ... ), defends the principle that the majority of economic activities depends on software for their value creation. « Software is eating the world » www.15marches.fr 3
  • 4. Software is eating the world The largest books, music , video, games , leisure, ... companies are already software companies www.15marches.fr 4
  • 5. Software is eating the world It’s time for telephony, retail, travel, banking… to be disrupted   www.15marches.fr 5
  • 6. Software is eating the world «Now the software will interfere in all sectors of the economy, hybridize with the hardware and affect the positions and margin levels for all incumbents»     Nicolas Colin www.colin-verdier.com Photo : Antoine Duhamel www.15marches.fr 6
  • 7. Software is eating public transport www.15marches.fr 7
  • 8. Software is eating public transport www.15marches.fr 8
  • 9. Software is eating public transport What is the matter ? www.15marches.fr 9
  • 10. Control the value chain By providing the best customer experience for each stage of the traveller’s journey www.15marches.fr 10
  • 11. Service evolution in transport From automation ... Ticket Office Vending Machine www.15marches.fr 11
  • 12. Service evolution in transport … to dematerialization Web Sites Call Centers Screens www.15marches.fr 12
  • 13. Control the value chain Channels have evolved, but the services have changed little www.15marches.fr 13
  • 14. ©  Photo  JC  Valienne   Web & mobile companies will take advantage of this situation www.15marches.fr 14
  • 15. What’s the matter ? Web and mobile strengthen the traveller: they provide access to dozens of other new solutions Everyone can launch a new app to help traveller’s journey The customer is no longer tied to the transport companies for these services www.15marches.fr 15
  • 16. Trip planning and GPS Compare driving to transit in real time, from the homepage www.15marches.fr 16
  • 17. New support services for mobility Forecast the comfort of your journey www.15marches.fr 17
  • 18. New services ticketing and payment Buy and pay easily www.15marches.fr 18
  • 19. New communication services and customer relationship A peer-to-peer dialogue with the brand www.15marches.fr 19
  • 20. A customer’s journey without the transport company www.15marches.fr 20
  • 21. A serious risk for the company’s value chain www.15marches.fr 21
  • 22. Web & mobile companies change the business model Image and concept :Design Depot www.15marches.fr 22
  • 23. What is the matter ? Web and mobile are no more simple media • PtoP plateforms allow travellers to rate, locate and inform the “community” • They leverage the “crowd power” with simple, free and addictive tools Every passenger could be a service provider Every car seat could be part of the mass transport system   www.15marches.fr 23
  • 24. Share your information with your community www.15marches.fr 24
  • 25. Find a car to share www.15marches.fr 25
  • 26. Find people to rent your car www.15marches.fr 26
  • 27. Share your parking place www.15marches.fr 27
  • 28. Find people to share your trip www.15marches.fr 28
  • 29. Every passenger could be a mobility service provider www.15marches.fr 29
  • 30. Every passenger could be a mobility service provider www.15marches.fr 30
  • 31. Software is eating public transport Medias Services New Model www.15marches.fr 31
  • 32. To be continued… www.15marches.fr 32
  • 33. Stay in touch If you like this presentation, share it ! And feel free to contact us to share your ideas and projects 15marches Strategy and Innovation Consulting 09 72 32 67 94 info@15marches.fr www.15marches.fr 33
  • 34. Remerciements Nicolas Colin et Henri Verdier, autors of the excellent book l’Âge de la multitude, inspired the title and the cover. Merci à eux www.15marches.fr 34

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