5 Indian Youth Brands…that will take over the world !
•  India’s	  	  largest	  beer	  manufacturer	  •  More	  than	  5	  decades	  old	  •  Sister	  concern	  of	  United	  S...
•  Launched	  in	  2010,	  worlds	  cheapest	  car	     available	  for	  €1500	  only	  	  •  Owned	  by	  the	  Tata	  G...
The Aakash Tablet
•  World’s	  cheapest	  Tablet	  computer	  •  Designed	  by	  students	  of	  the	  Indian	  InsDtute	  of	     Technolog...
•  India’s	  only	  local	  cola	  aereated	  beverage,	     acquired	  by	  The	  Coca	  Cola	  company	  •  Rage	  among...
•  Asia’s	  largest	  Electronic	  Dance	  Music	  franchise	  •  Started	  in	  Goa	  about	  5	  years	  ago,	  next	  g...
Summary	  •  In	  India,	  successful	  youth	  brands	  that	  have	  the	     potenDal	  to	  go	  global	  have	  the	 ...
Thank	  you	  	  @samyakc	  	  Samyak.chakrabarty@gmail.com	  
Samyak Chakrabarty at 15/30 Research's Youth Marketing Day 23.11.2012
Samyak Chakrabarty at 15/30 Research's Youth Marketing Day 23.11.2012
Samyak Chakrabarty at 15/30 Research's Youth Marketing Day 23.11.2012
Samyak Chakrabarty at 15/30 Research's Youth Marketing Day 23.11.2012
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Samyak Chakrabarty at 15/30 Research's Youth Marketing Day 23.11.2012

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Samyak Chakrabarty at 15/30 Research's Youth Marketing Day 23.11.2012

  1. 1. 5 Indian Youth Brands…that will take over the world !
  2. 2. •  India’s    largest  beer  manufacturer  •  More  than  5  decades  old  •  Sister  concern  of  United  Spirits  in  which   Diageo  just  recently  acquired  a  majority  share  •  Already  available  to  western  Europe  and   North  America    •  PotenDal  to  expand  because  of  its  light  taste   and  low  price    
  3. 3. •  Launched  in  2010,  worlds  cheapest  car   available  for  €1500  only    •  Owned  by  the  Tata  Group  who  also  now  own   Jaguar  and  Land  Rover  •  Designed  for  the  young  and  upwardly  mobile   populaDon  •  Europe  version  already  annouced  this  year  at   the  Auto  Expo    
  4. 4. The Aakash Tablet
  5. 5. •  World’s  cheapest  Tablet  computer  •  Designed  by  students  of  the  Indian  InsDtute  of   Technology  •  Works  on  the  cloud  compuDng  model  •  Meant  for  the  lower  middle  class  student   populaDon  •  Has  all  the  funcDonaliDes  of  any  other  major   tablet  like  the  IPAD  and  Galaxy  •  Company  plans  to  take  it  to  InternaDonal   Markets  
  6. 6. •  India’s  only  local  cola  aereated  beverage,   acquired  by  The  Coca  Cola  company  •  Rage  amongst  college  students  •  Foreign  TG  sampling  underway  •  DisDnct  because  of  its  strong  taste  (less   sweet)    •  InternaDonal  Bar  tenders  have  called  it  the   perfect  mixer  for  cola  based  cocktails  
  7. 7. •  Asia’s  largest  Electronic  Dance  Music  franchise  •  Started  in  Goa  about  5  years  ago,  next  gigs   planned  for  Dubai,  Sri  Lanka  and  Thailand  •  Hosted  DJ’s  like  Swedish  House  Mafia,  Tiesto,   David  GueZa  etc  •  By  2015,  it  plans  to  enter  European  Market  to   compete  with  Tomorrow  Land  (Portugal)and   Azora(Hungary)  
  8. 8. Summary  •  In  India,  successful  youth  brands  that  have  the   potenDal  to  go  global  have  the  following  in   common  1.  InnovaDon,  Smart  Pricing  and  Forward  thinking  2.  Ownership  or  affiliaDon  with  a  global  giant    3.  Specific  Target  audience  mapping  4.  ConDnuously  evolving  product  5.  Packaging  and  Aura  
  9. 9. Thank  you    @samyakc    Samyak.chakrabarty@gmail.com  

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